Sissy’s Log Cabin Strengthening Presence in Memphis
The well-known retailer has inked a local sports partnership and broken ground on a new store.
The retailer announced last week it is now the official jeweler of the Memphis Grizzlies and the NBA team’s home, the FedEx Forum.
Starting with the 2022-2023 season, the existing Floor Seat Lounge—a premium space featuring all-inclusive food and beverage for Grizzlies home games—will be rebranded, with Sissy’s Log Cabin taking over the space’s naming rights.
Sissy’s will also become the official partner of the first two rows of floor seats in the FedEx Forum, with ticket holders having the opportunity for special meet-and-greets with VIP guests.
The partnership also means Sissy’s Log Cabin will be the home of officially licensed Memphis Grizzlies jewelry. More information about the designs will be shared later this year.
Just 10 miles east of the arena, the jewelry retailer has also just broken ground on a new store in the Laurelwood Shopping Center.
Designed by architect Jesse Balaity, the new 9,000-square-foot store will be surrounded by green space and have dedicated security and modern structural elements that include designated space for expanded lines such as Rolex and Cartier, diamonds, estate jewelry, and more.
Construction of the new free-standing store—located at 4542 Poplar Avenue—is slated to start later this year. Sissy’s said the team will relocate there next spring.
Meanwhile, the current Sissy’s location in Memphis will remain open during construction.
“This is an exciting time for our family-owned company, and we are eager to grow and expand our selection and services for our Memphis clients,” said CEO Bill Jones.
“The support we have received from our friends and partners here in Memphis has been critical to our business, and we look forward to bolstering our investment in this community with a state-of-the-art storefront and a new partnership with Memphis’ professional sports franchise.”
Founded in 1970, Sissy’s Log Cabin is a family-owned and -operated jewelry store with six locations across Arkansas and Tennessee.
Founder Sissy Jones was named to National Jeweler’s Retailer Hall of Fame in 2017.
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