Collections

See the ‘Graffabulous’ High Jewelry Collection

CollectionsApr 21, 2022

See the ‘Graffabulous’ High Jewelry Collection

Graff has shared the first of its six-part 2022 high jewelry array.

Necklaces are the main attraction in the first released segment of Graff’s “Graffabulous” high jewelry array, new for 2022.
London—With an array of stunning jewels in its 2022 “Graffabulous” high jewelry collection, Graff is rolling out designs bit by bit.

The first of six parts to Graffabulous is out today, captured in a special campaign.

Titled “The Legend of the Mermaids,” it comprises three elaborate jewelry sets, with a focus on necklaces.

Graff Design Director Anne-Eva Geffroy explained in a statement from the London-based design house that its high jewelry designs are guided by the rare stones they feature.

An image of a “Graffabulous” necklace being assembled in the Graff workshop
An image of a “Graffabulous” necklace being assembled in the Graff workshop

“As designers, we listen to the songs the stones are singing, focusing on the music and the rhythm,” she said.

“Like the ripples that emanate outwards when a stone is dropped in water, the tempo increases as the jewels graduate in size until they reach a crescendo: a central motif where the full force of these natural gemstones is concentrated.”

Graff noted that the new high jewelry collection’s precursor, the “Tribal” collection, also proved to be inspiration.

As with Tribal, accent diamonds used in Graffabulous were often cut into fancy shapes to better harmonize with larger stones.

The Legend of the Mermaids chapter isn’t overtly sea-inspired. Rather, it focuses on fancy vivid yellow diamonds that call to mind the ocean’s horizon line as the sun rises and sets.

For the first time, a Graff campaign features three models: Grace Elizabeth (right), Aya Jones (center), and Qun Ye (left).
For the first time, a Graff campaign features three models: Grace Elizabeth (right), Aya Jones (center), and Qun Ye (left).

The campaign for the first chapter, however, is a more obvious reference to the mythical goddesses of the sea.

Graff enlisted three models—Grace Elizabeth, the company’s new muse; as well as Aya Jones and Qun Ye—pictured on a rocky coast and partially submerged in the sea to depict its mermaid interpretation. 

Each is wearing a different Graffabulous suite, led by an elaborate necklace and complemented with earrings, bracelet or cuff, and ring. 

Two sets mix fancy vivid yellow diamonds and colorless diamonds, while one features only colorless diamonds. 


The company said to expect more superb color in the forthcoming five chapters, and not just colored diamonds.

In total, Graff said Graffabulous features more than 3,600 carats of gemstones: 1,877 carats of white diamonds, 678 carats of yellow diamonds, 616 carats of sapphires, 414 carats of emeralds, and 101 carats of rubies.

In total, there are 20 necklaces and 25 rings.

Explore more of Graff’s high jewelry offerings on its website.

 Related stories will be right here …
 
Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

Supplier BulletinJun 30, 2022
Here’s Where You’ll Find The Best Online Jewelry Auctions

Sponsored by HiBid

CrimeJun 30, 2022
What JSA’s Annual Report Tells Us About Jewelry Crime in 2021

Plus, JSA President John Kennedy talks about the trajectory of industry crime over the last 20 years.

CrimeJun 30, 2022
Smash-and-Grab Robbers Hit Booth at TEFAF: Watch the Video

The fair was evacuated temporarily Tuesday after four suspects smashed a showcase and stole jewelry from British jeweler Symbolic & Chase.

Brought to you by
Preparing for Proposal Season with High-Quality, A.I.-Graded Natural Diamonds

Rare & Forever is helping to create an enjoyable diamond buying experience for the millions of newly-engaged couples.

Events & AwardsJun 30, 2022
Nominations Are Open for Gem Awards 2023

The 21st annual awards show and gala will take place in New York City next March.

Weekly QuizJun 23, 2022
This Week’s Quiz
Test your knowledge of the latest jewelry news with this quick test.
Take the Quiz
Events & AwardsJun 30, 2022
Registration Open for JIS Fall in Miami

The jewelry trade show is scheduled for Sept. 30-Oct. 3 at the Miami Beach Convention Center.

AuctionsJun 29, 2022
Bonhams Expands Again with Purchase of Paris Auction House

It is the fifth acquisition under the ownership of private equity firm Epiris, which bought Bonhams in 2018.

Brought to you by
Discover The Extraordinary Italian Jewelry In Las Vegas!

Experience all the Italian Jewelry market has to offer in Las Vegas.

MajorsJun 29, 2022
Zales Has a New Diamond Cut

The “Celebration Infinite” diamond has more than three times the number of facets in a traditional brilliant-cut diamond, the retailer said.

WatchesJun 29, 2022
Bulova Introduces New Frank Sinatra Watches

The brand again partnered with the Frank Sinatra School of the Arts High School to celebrate the launch of the “Summer Wind” watches.

SurveysJun 29, 2022
U.S. Platinum Jewelry Demand Starts 2022 on a Strong Note

Retail ounce sales were up 23 percent year-over-year in Q1, according to the recent Platinum Jewellery Business Review.

Events & AwardsJun 29, 2022
Registration Is Now Open for the HardRock Summit 2022

Scheduled for Sept. 8-11, the event will comprise more than 310,000 square feet of show floor, exhibits, and education space.

ColumnistsJun 28, 2022
The PR Adviser: Why Should Someone Buy From You?

If you’re having trouble answering this question, columnist Lilian Raji can help you get a started with a few fill-in-the-blank statements.

IndependentsJun 28, 2022
This Jeweler Is Celebrating 40 Years With 40 Days of Giveaways

Continental Diamond in Minneapolis is awarding a total of $25,000 in prizes via daily sweepstakes.

Events & AwardsJun 28, 2022
Second AGS Virtual Education Conference Is All About Negotiation Skills

“Confluence” is happening in August.

MajorsJun 27, 2022
George Holmes, Longtime Head Editor of JCK Magazine, Dies at 93

He first took a job at then Philadelphia-based Jewelers’ Circular-Keystone in 1963 and retired in 1996.

MajorsJun 27, 2022
Mayors, Analog:Shift Team Up With Goop

The lifestyle platform will stock fine jewelry and watches from the retailers on its website and in store.

CrimeJun 27, 2022
JSA Warns of ‘Pandemic’ of Distraction Thefts Nationwide

It cited two recent cases in California, plus incidents in Florida, Kansas, and Illinois.

IndependentsJun 27, 2022
Lewis Jewelers Set to Open New Ann Arbor Store This Summer

The 10,000-square-foot location allows for expanded collections from design partners while continuing custom design and other services.

Supplier BulletinJun 24, 2022
AGTA GemFair™ Denver is the Place to Be in September!

Sponsored by AGTA

Recorded WebinarsJun 24, 2022
Vegas Jewelry Recap: The Editors Weigh In

Watch the webinar in which National Jeweler’s editors talk about jewelry market week trends and their predictions for the rest of 2022.

MajorsJun 24, 2022
Banter by Piercing Pagoda Celebrates Pride with ‘SayGay’ Necklace

All proceeds up to $25,000 will benefit the It Gets Better Project, a nonprofit that supports LGBTQ+ youth.

CollectionsJun 24, 2022
Piece of the Week: Marie Lichtenberg’s Hidden Message Locket

It’s a reminder that life is best lived with discretion.

TechnologyJun 24, 2022
Cloud-Based POS Software Jewel360 Launches for Jewelry Retailers

The end-to-end software allows for real-time control over all sales, inventory, repairs, customer communications, and marketing.

EditorsJun 23, 2022
Antique Show Observations From a First-Time Attendee

Associate Editor Lenore Fedow shares her impressions of the Las Vegas Antique Jewelry & Watch Show and a few of her favorite finds.

GradingJun 23, 2022
AIGS Launches Grading Report for ‘Santa Maria’ Aquamarine

The Asian Institute of Gemological Sciences aims to set a color standard for the trade name.

SourcingJun 23, 2022
Rough Diamond Sales Rise Again for De Beers

Sales were up 36 percent year-over-year in June and are pacing 24 percent ahead of last year at this point.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy