Sourcing

‘Pop’ the Question With Stephanie Gottlieb’s New Diamond Cut

SourcingMay 17, 2022

‘Pop’ the Question With Stephanie Gottlieb’s New Diamond Cut

The jewelry designer is partnering with popcorn brand Angie’s Boomchickapop on a whimsical diamond cut.

Jewelry designer Stephanie Gottlieb’s is partnering with popcorn brand Angie’s Boomchickapop on a new “popcorn-cut” diamond.
Chicago—A busy wedding season is getting underway, with more than 2.5 million ceremonies expected to take place this year.
 
For those who want their engagement ring to pop, look no further than jewelry designer Stephanie Gottlieb’s latest collaboration.
 
Gottlieb is partnering with popcorn brand Angie’s Boomchickapop on a new popcorn-cut diamond.
 
“Over the past few years, we’ve seen an increase in demand for custom, unexpected and personal engagement ring designs,” Gottlieb said.
 
“Collaborating with Angie’s Boomchickapop on this never-before-seen ring means bringing a touch of whimsy to a milestone moment in a couple’s life, and we can’t wait to be a part of that.”
 
 Related stories will be right here … 
 
The ring’s journey began with the hunt for the perfect rough diamond.
 
The designer worked with her master diamond cutters to find an 11-carat fancy yellow diamond with just the right light yellow tones (Y-Z color) resembling popcorn. 
 
The rough diamond was shaped and polished into the unique cut, weighing in at 3.66 carats, then set in a yellow gold bezel and band.
 
The ring is available for custom order on Stephanie Gottlieb’s website with a retail price starting at $50,000.


“We are beyond excited to partner with Stephanie Gottlieb to bring this truly unique diamond ring to life,” said Audrey Ingersoll, vice president and general manager of sweet treats at Conagra Brands, the popcorn brand’s parent company.
 
“The Angie’s Boomchickapop brand is all about love and fun—and that’s exactly what this ring embodies.”
 
Gottlieb has been inspired by snacks before, partnering with artist Robyn Blair Davidson in 2019 to create an exclusive collection of candy-inspired jewelry and jewelry boxes.
 
The jewelry designer started her fine jewelry and bridal concierge service in 2013 and has amassed a strong Instagram following.
Lenore Fedowis the associate editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

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