Panera Bread Is Giving Away a Lab-Grown Diamond Baguette
If a good day means a coffee in one hand and a free diamond ring on the other, this Panera Bread contest is for you.
Bakery-café chain Panera Bread is holding a contest in which customers can enter to win one of 22 diamond rings alongside a year’s subscription to Panera’s Unlimited Sip Club, which means a year of unlimited free hot and iced coffee and hot tea.
The contest opens on Monday, Feb. 14.
The fast-casual chain knows its baguettes, so when it was time to choose a ring to giveaway, the diamond cut choice was simple.
The 14-karat yellow gold ring features a 0.42-carat lab-grown baguette-cut diamond set east-west with a half-accented band set with 0.20 carats of round lab-grown diamonds.
The ring is a size 7, and winners will be responsible for sizing it if necessary.
As the finishing touch, the ring is nestled inside a customized box inspired by the chain’s iconic bread bowl.
“For those waking up feeling defeated, nothing perks you up better than unlimited coffee and a delicious baguette, and we’re leveling that up this year,” said Drayton Martin, vice president of brand building at Panera Bread, in a press release about the contest.
“The beautiful baguette-cut ring is an ode to our artisanal bread, which, paired with our Unlimited Sip Club, is sure to make our guests’ day shine a little brighter.”
The company isn’t the first to hold a contest involving a lab-grown diamond.
Last February, Pepsi held a contest offering a ring set with a 1.53-carat lab-grown “alternative diamond” that incorporated boiled-down Crystal Pepsi into the growing process.
To enter the Panera Bread contest, customers have to take a significant other, friend, a colleague, or themselves on a “Panera date” and snap a photo in a Panera location or enjoying the company’s products at home.
Using the hashtags “#PaneraDate” and “#Sweepstakes,” customers then have to share that photo on Twitter or Instagram.
The entry period starts Feb. 14 at 7 a.m. EST and ends on Feb. 18 at 11:59 p.m. EST.
There is no purchase necessary to enter, but entrants must be a U.S. resident and be 18 years of age or older.
Panera says more information will be available soon at PaneraBaguetteRing.com.
The Latest
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
The announcement came as the company reported a 23 percent drop in production in Q1.
The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The selected nine organizations have outlined their plans for the funds.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
The overhaul includes a new logo and enhanced digital marketplace.
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.
Sponsored by the Las Vegas Antique Jewelry & Watch Show