Lab-Grown

Panera Bread Is Giving Away a Lab-Grown Diamond Baguette

Lab-GrownFeb 09, 2022

Panera Bread Is Giving Away a Lab-Grown Diamond Baguette

If a good day means a coffee in one hand and a free diamond ring on the other, this Panera Bread contest is for you.

Panera Bread’s latest contest will give winners a lab-grown diamond ring and a one-year subscription to its Unlimited Sip Club, which means free coffee and tea all year long.
St. Louis—This story has everything. Lab-grown diamonds. A kitschy contest. A bread bowl ring box.

Bakery-café chain Panera Bread is holding a contest in which customers can enter to win one of 22 diamond rings alongside a year’s subscription to Panera’s Unlimited Sip Club, which means a year of unlimited free hot and iced coffee and hot tea.

The contest opens on Monday, Feb. 14.

The fast-casual chain knows its baguettes, so when it was time to choose a ring to giveaway, the diamond cut choice was simple.

Entrants into Panera Bread’s new contest could win this lab-grown diamond ring.
Entrants into Panera Bread’s new contest could win this lab-grown diamond ring.

The 14-karat yellow gold ring features a 0.42-carat lab-grown baguette-cut diamond set east-west with a half-accented band set with 0.20 carats of round lab-grown diamonds.

The ring is a size 7, and winners will be responsible for sizing it if necessary.

As the finishing touch, the ring is nestled inside a customized box inspired by the chain’s iconic bread bowl.

 Related stories will be right here … 

“For those waking up feeling defeated, nothing perks you up better than unlimited coffee and a delicious baguette, and we’re leveling that up this year,” said Drayton Martin, vice president of brand building at Panera Bread, in a press release about the contest.

“The beautiful baguette-cut ring is an ode to our artisanal bread, which, paired with our Unlimited Sip Club, is sure to make our guests’ day shine a little brighter.”

The company isn’t the first to hold a contest involving a lab-grown diamond.

Last February, Pepsi held a contest offering a ring set with a 1.53-carat lab-grown “alternative diamond” that incorporated boiled-down Crystal Pepsi into the growing process.

To enter the Panera Bread contest, customers have to take a significant other, friend, a colleague, or themselves on a “Panera date” and snap a photo in a Panera location or enjoying the company’s products at home.

Using the hashtags “#PaneraDate” and “#Sweepstakes,” customers then have to share that photo on Twitter or Instagram.

The entry period starts Feb. 14 at 7 a.m. EST and ends on Feb. 18 at 11:59 p.m. EST.

There is no purchase necessary to enter, but entrants must be a U.S. resident and be 18 years of age or older.

Panera says more information will be available soon at PaneraBaguetteRing.com.
Lenore Fedowis the associate editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

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