As It Nears 75, Here’s How Grandview Klein Stays Competitive

MajorsMay 19, 2022

As It Nears 75, Here’s How Grandview Klein Stays Competitive

Once a part of Julius Klein Group, the diamond company combines its direct supply and cutting expertise with a keen eye to the future.

Grandview Klein Diamond Group, once a part of Julius Klein Group, focuses on production and cutting as one way to set itself apart in the diamond world.
New York—Celebrating more than 70 years in the same industry is no small feat.

There are so many ways a business has to adapt over that period, and it requires a lot of business acumen to take advantage of the highs enough to ride out the lows.

Luckily for the Kleins and the generations of family that have followed, they definitely have that. 

Julius and Jacob Klein both immigrated to the U.S. after surviving the Holocaust, eventually setting up their own businesses in 1948 before merging into the diamond giant known as Julius Klein Group.
The business grew and grew, with Julius Klein eventually becoming a De Beers sightholder.

After that, the company began opening factories in the places from which it sourced its diamonds, starting with South Africa followed by Namibia and Botswana.

“I think what differentiated us a little bit, which is why we are in the position we are in, is because we started doing these investments in people and in countries before it was cool,” said Moshe Klein, grandson of Jacob Klein and principal of spinoff company Grandview Klein Diamond Group.

He added that giving back to these communities is “something you can’t bluff. You can do it once and bluff, but if you do it for 20 years consistently, that’s when the government takes note.”

Julius Klein grew into one of the largest sightholders in North America.

Some of the Grandview Klein team, from left to right: Saul Fraiman, Shelly Yeager, Randy Yeager, Ryan Yeager, Moshe Klein (center), Steve Berger, and Joanna Mei.
Some of the Grandview Klein team, from left to right: Saul Fraiman, Shelly Yeager, Randy Yeager, Ryan Yeager, Moshe Klein (center), Steve Berger, and Joanna Mei.

Two and a half years ago, there was an amicable split among members of the family.

Moshe’s cousin Mark Klein kept the business name Julius Klein, and the company still sells diamonds, while Moshe and his father held onto the New York factory and staff, a majority of sales team, the office, all three African factories, and all three De Beers sights, and began operating under the name Grandview Klein Diamond Group.

“We changed our name, and I think along with it came a change in our selling attitude. I redoubled my efforts to be in tune with what our customers want. We also changed some things about the way we sell diamonds,” he said, noting he always wants the customer to walk away feeling like they got the best deal.

But not much else has changed since they spun off. Grandview Klein has kept the connections to diamond sourcing regions that helped set it apart from the start and continues to offer high quality diamonds ranging anywhere from 2 carats to 100 carats and up.

Grandview Klein not only has a direct supply of diamonds to offer its retail partners and some of the trade’s biggest brand names, but also cuts most of its own stones in state-of-the-art factories, creating and utilizing decades of cutting experience.

And it’s this model that has helped position them well in the modern market, too, especially in addressing the current conversations around origin and traceability.

“For me, it’s been relatively simple, because 80 percent, if not more, of the goods that I sell are manufactured by me, so I know exactly where they come from,” Moshe said.

Across all factories and locations, Klein estimates they have between 280-300 employees, keeping on every staff member during the pandemic.

Grandview Klein cuts most of the diamonds it sells itself at its state-of-the-art facilities in New York and globally.
Grandview Klein cuts most of the diamonds it sells itself at its state-of-the-art facilities in New York and globally.

Moshe represents the third generation of the family in the diamond business, soon to be joined by the fourth.

His father, who is 75, is still actively working and has played an integral role in the company’s direction and success, always with a vision to move it forward.

“He never sees the today sale; he sees the big picture,” Moshe said.

This included recognizing the importance that digital would play and putting their weight behind it—the company has invested more than $100 million in technology. It’s the parent company of digital marketplace Ritani

Its strategies—of finding their niche in the diamond market, of premium customer service and price, and making prescient business decisions to position themselves for the future—continue to pay off. 

Moshe said they’re just coming off the best year they’ve had in a while and added that he anticipates 2022 being one of the best they’ve ever had. 

Grandview Klein Diamond Group will be exhibiting at the upcoming Luxury show in Las Vegas. They will be located at Booth LUX515. 

 Related stories will be right here … 
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

CollectionsNov 29, 2022
Alex and Ani Founder Carolyn Rafaelian Has Launched a Fine Jewelry Line

The new brand, Metal Alchemist, focuses on unisex, classic jewelry designs.

IndependentsNov 29, 2022
Reinhold Jewelers’ Holiday Book Is an Ode to an Important Beverage

The 2022 edition of the retailer’s annual publication pays homage to the coffee farms and shops of Puerto Rico.

CollectionsNov 29, 2022
Gabriel & Co.’s ‘Fashion Book’ Is Out

Not a catalog, the magazine is a tool for Gabriel & Co. retailers to connect with their customers.

Brought to you by
Knowledge and Skills for Today’s Hot Topics

From laboratory-grown diamonds to design to country-of-origin, GIA's Alumni Collective™ has a seminar to suite your needs.

MajorsNov 28, 2022
Pomellato’s New Videos Raise Awareness of Violence Against Women

Starring CEO Sabina Belli and other celebrities, the videos emphasize the importance of supporting women who have experienced abuse.

Weekly QuizNov 18, 2022
This Week’s Quiz
Test your knowledge of the latest jewelry news with this quick test.
Take the Quiz
IndependentsNov 28, 2022
Bert Kalisher, an Industry Veteran Who Loved Making Connections, Dies at 97

Kalisher started out manufacturing watch bands and later got into publishing, authoring two books and serving as publisher of Chronos.

Events & AwardsNov 28, 2022
Registration Is Open for AGA’s Annual Tucson Conference

Scheduled for Feb. 1, the event will feature six gemological education presentations and three hands-on sessions.

Brought to you by
Diamond Shoppers’ 2022 Holiday Wish List

Give your customers the best diamond buying experience this holiday season.

MajorsNov 28, 2022
The Kingswood Co. Is One of U.S.’s Fastest-Growing Companies Again

The jewelry cleaner manufacturer jumped up to No. 3066 on the Inc. 5000 list.

AuctionsNov 23, 2022
This Sapphire Tiara Once Owned by a Danish Princess Is Going to Auction

The Dec. 1 jewelry sale at Bonhams-owned Bruun Rasmussen will have several other pieces of royal jewelry on the block.

FinancialsNov 23, 2022
Movado Lowers Guidance Amid ‘Uncertain’ Retail Environment

Its Q3 sales dipped as inflation took its toll on shoppers in the U.S. and Europe.

MajorsNov 23, 2022
De Beers Jewellers Is Popping Up in Connecticut

The temporary store is the result of a collaboration with Betteridge.

CollectionsNov 23, 2022
Piece of the Week: Rembrandt’s Turkey Charm

Charm fans will gobble up this festive “Piece of the Week” pick.

AuctionsNov 22, 2022
Jewelry Recovered from Sunken ‘Ship of Gold’ Heads to Auction

The S.S. Central America sank in 1857 off the coast of South Carolina, carrying tons of gold from the California Gold Rush.

IndependentsNov 22, 2022
See the Greek Jewels Going to Auction for Charity

Several Greek jewelry designers have donated pieces to the annual Hellenic Initiative silent auction.

Events & AwardsNov 22, 2022
Hodinkee to Receive Gem Award for Watch Excellence

Plus, see this year’s list of nominees for the Jewelry Design, Media Excellence, and Retail Excellence awards.

SourcingNov 22, 2022
Head of Australian Miner Burgundy Diamond Resigns

The company announced the resignation of Peter Ravenscroft late last week, effective immediately.

SourcingNov 21, 2022
Provenance Proof Launches Online Marketplace for Traceable Gems

Debuting today, it is open to Provenance Proof blockchain users.

TechnologyNov 21, 2022
Version 2.0 of the NDC’s ‘Assure’ Directory Is Now Live

Assure is the program the Natural Diamond Council launched in 2019 to test lab-grown diamond screening devices.

MajorsNov 21, 2022
JK Findings Acquires Intercept Silver & Jewelry Care

Intercept Silver & Jewelry Care distributes anti-corrosion and anti-tarnish products.

MajorsNov 21, 2022
David Yurman Just Opened a Palm Beach Outpost

It’s located on famed shopping street Worth Avenue.

EditorsNov 18, 2022
9 of My Favorite Pieces from the AGTA Spectrum Awards Editors’ Day

Senior Editor Brecken Branstrator’s highlights include a chrome tourmaline ring, a giant opal necklace, and an American mined stone.

CrimeNov 18, 2022
Jewelry Store Security Guard Killed in Armed Robbery

Police in Calumet City, Illinois are looking for several suspects involved in the robbery of a jewelry store in the River Oaks Mall.

MajorsNov 18, 2022
AGS Adds Sumit Dangi to Board of Directors

Dangi is global chief financial officer and treasurer at Jewelers Mutual Group.

CollectionsNov 18, 2022
Piece of the Week: Tabayer’s ‘Oera’ Pendant

The brand’s signature shape is rendered in an autumn-appropriate color palette.

GradingNov 17, 2022
GIA Labs Report Receiving 2 Moissanites Submitted as Diamonds

The discoveries were outlined in the Lab Notes section of the fall 2022 issue of Gems & Gemology.

MajorsNov 17, 2022
Boucheron’s Magical Holiday Campaign Has Landed

“Boucheron Wonderland” showcases best-selling styles, high jewelry, and some familiar faces.


This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy