Majors

Anne Hathaway Is Bulgari’s Newest Ambassador

MajorsMay 25, 2022

Anne Hathaway Is Bulgari’s Newest Ambassador

The actress joins Zendaya and others in a new advertising campaign.

Anne Hathaway stars alongside Zendaya in a short film and still photographs for Bulgari’s 2022 ad campaign.
New York—Bulgari’s 2022 advertising campaign is out, and it features some new faces.

The Rome-based jewelry company unveiled its “Unexpected Wonders” ads this week.

Brand partner Zendaya is one of the stars in the campaign that was shot in Rome, the city that always serves as inspiration for Bulgari, the brand said.

The Emmy Award-winning actress, best known for her star turn in television series “Euphoria” frequently dons Bulgari on the red carpet, in addition to starring in its marketing.

Zendaya in the “Unexpected Wonders” campaign, shot by photographer Dan Jackson
Zendaya in the “Unexpected Wonders” campaign, shot by photographer Dan Jackson

Accompanying the star is new brand ambassador Anne Hathaway. The Academy Award-winning actress known for her roles in “Les Misérables” and “The Devil Wears Prada” is pictured in Bulgari’s high jewelry collection, the Serpenti range, and the Divas’ Dream collection.

Zendaya is pictured in high jewelry, the B.zero1 collection, and BB Collection.

Photographer Dan Jackson shot the actresses in the still imagery campaign, while Academy Award-winning director Paolo Sorrentino filmed them in a brand video.

Anne Hathaway, photographed by Dan Jackson
Anne Hathaway, photographed by Dan Jackson

Also shot on location in Rome, the actresses are seen in Bulgari jewelry against the backdrop of a grand estate above the city. They dance in an empty ballroom, with flowers slowly descending from the air, providing a touch of the surreal and magical. 

Bulgari enlisted photographer Chris Colls to shoot its other 2022 campaign stars, whose appeal extends far beyond the United States.

Lalisa Manoba, better known as “Lisa,” of Korean pop group Blackpink, photographed by Chris Colls
Lalisa Manoba, better known as “Lisa,” of Korean pop group Blackpink, photographed by Chris Colls

Thai rapper, singer, and member of Korean pop group Blackpink Lalisa Manoba, known to fans simply as Lisa, remains a Bulgari ambassador.

In the “Unexpected Wonders” campaign, she wears necklaces and rings from the B.Zero1 line, which complements her edgy style, Bulgari explained. She also wears pieces from the Divas’ Dream collection.

Actress Priyanka Chopra-Jonas, photographed by Chris Colls
Actress Priyanka Chopra-Jonas, photographed by Chris Colls

Chinese actress Shu Qi also appears in the campaign.

Finally, Bollywood-to-Hollywood actress Priyanka Chopra-Jonas is a new addition to Bulgari’s roster.

The crossover star was photographed in Bulgari’s high jewelry and its Serpenti collection, matching her sophisticated style.

Bulgari debuted the campaign on its social media channels this week. See the Paolo Sorrentino-directed short film for “Unexpected Wonders” below.


 Related stories will be right here … 
Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

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