CollectionsJun 16, 2022
Kirk Kara Unveils ‘Rayana’ Collection, New Bridal Styles at Luxury ShowCollectionsJun 27, 2022
This Designer Has Found a New Way to Bring Gemstones to Life
Svetlana Lazar’s “Wishing Well” collection utilizes an innovative component to mimic the movement of water beneath them.
Svetlana Lazar’s “Queen Bee” Wishing Well ring, featuring a 2.03-carat cabochon emerald on a hand-carved, tapered 18-karat gold band with the brand’s signature “dragon scale” texture ($3,500)
New York—Jewelry designer Svetlana Lazar wants to help make dreams come true.
At least, that’s part of the inspiration behind her “Wishing Well” collection, which features a unique gold setting that mimics the movement of water.
When she created the collection, she had been experimenting with translating into metal the tranquility one feels when observing the movement of water and its resulting ripples dancing across the surface.
At the same time, the self-proclaimed lover of fairytale illustrations also had an image in her head of a woman sitting by a wishing well, ready to cast her wish, captivated by the floating bubbles coming from a magical creature at the bottom of the well.
“Somehow, miraculously, Wishing Well is what came out of this after much tinkering and fabrication at the bench,” Lazar told National Jeweler.
What Lazar created is a visual effect that looks exactly like there is water moving under the stones.
The illusion is created using an all-gold setting with a kinetic component and some very precise fabrication.
See: The Wishing Well Collection in Action Below
At least, that’s part of the inspiration behind her “Wishing Well” collection, which features a unique gold setting that mimics the movement of water.
When she created the collection, she had been experimenting with translating into metal the tranquility one feels when observing the movement of water and its resulting ripples dancing across the surface.
At the same time, the self-proclaimed lover of fairytale illustrations also had an image in her head of a woman sitting by a wishing well, ready to cast her wish, captivated by the floating bubbles coming from a magical creature at the bottom of the well.
“Somehow, miraculously, Wishing Well is what came out of this after much tinkering and fabrication at the bench,” Lazar told National Jeweler.
What Lazar created is a visual effect that looks exactly like there is water moving under the stones.
The illusion is created using an all-gold setting with a kinetic component and some very precise fabrication.
See: The Wishing Well Collection in Action Below
While the result makes it seem simple, there were a lot of details to work out to create the effect, Lazar said.
She also noted that selecting the right gems is vital to the pieces, since the translucency, color, saturation, and inclusions can all affect the final “experience.”
The collection is one the designer said she’s been perfecting and experimenting with over the years, organically becoming an integral part of her brand’s lineup.
And it continues to evolve; Lazar said she has retired the mixed metal styles she used to offer and currently is working on 18-karat gold styles that start at $1,475.
But Wishing Well is just one of a few fantastical lines from the designer.
“Jewelry has always been a portal and retreat away from the chaos of daily life, so I want that space to be soothing and filled with light, whimsy, and magic. Sometimes I joke that my jewelry is for introverts as a means of an escape.”
See: Jewels from the Sceptre and Tiara Collections
She also noted that selecting the right gems is vital to the pieces, since the translucency, color, saturation, and inclusions can all affect the final “experience.”
The collection is one the designer said she’s been perfecting and experimenting with over the years, organically becoming an integral part of her brand’s lineup.
And it continues to evolve; Lazar said she has retired the mixed metal styles she used to offer and currently is working on 18-karat gold styles that start at $1,475.
But Wishing Well is just one of a few fantastical lines from the designer.
“Jewelry has always been a portal and retreat away from the chaos of daily life, so I want that space to be soothing and filled with light, whimsy, and magic. Sometimes I joke that my jewelry is for introverts as a means of an escape.”
See: Jewels from the Sceptre and Tiara Collections
This “Sceptre” pendant features a 4.96-carat free-form opal as well as tourmaline, tsavorite garnet, and diamond accents in 18-karat gold ($4,600).
The “Castle in the Sky” ring from the Tiara collection, featuring a Mexican fire opal and diamonds set in an 18-karat gold band carved with the brand’s signature “dragon scale” texture ($3,125)
The brand also has its “Sceptre” and “Tiara” collections to continue the fantasy theme while empowering the wearer via its classic regal symbols.
“These ideas are a metaphor, so I don’t try to literally copy these shapes into metal form; I only aim to translate and distill their essence into my jewelry.”
Both feature a plethora of colored gemstones, which, much like Wishing Well, require an investment of time to choose each stone and figure out which setting will best enhance it.
Some she might give a closed reflective backing to enhance the already present glow of a stone, she noted, while for others she may leave the back open to allow the color to better blend with the wearer’s skin.
To create a sense of light and motion that keeps the wearer’s eyes engaged with the jewels, Lazar utilizes her signature “dragon scale” texture on the metals, designed to reflect even more light.
To see her collections in person, visit Svetlana Lazar at the upcoming Melee New York jewelry trade show, slated for Aug. 15-17 at The Lighthouse at Chelsea Piers.
Editors' Picks
Sponsored by
More on Collections
The Latest
CrimeOct 01, 2026
Police Looking for 4 Suspects in $600K Smash-and-Grab RobberyDubai Jewelers in Springfield, Virginia, was once again the target of an armed robbery.
SurveysOct 01, 2026
Rolex Ranks Among Most Recommended Brands in US, Survey Says YouGov’s 2026 U.S. Most Recommended Brands report’s out, and a fast-fashion giant is sitting at No. 1 while Rolex is just shy of the top 5.
SourcingOct 01, 2026
Columbia Gem House Opens ‘Cutting Toward Change’ FundraiserProceeds from its jewelry raffle will benefit an organization working in India to combat silicosis, a lung disease affecting stone cutters.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
TrendsOct 01, 2026
Carolina Hurricanes’ Championship Ring Reveals Hidden Hockey Puck PendantThe rings, crafted by Jason of Beverly Hills, celebrate the hockey team’s Stanley Cup win with design elements that honor its traditions.
Weekly QuizSep 25, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TrendsOct 01, 2026
Amanda’s Style File: October’s Color Range This roundup of birthstone jewelry for October features vibrant tourmalines and opals with personality.
SourcingSep 30, 2026
Botswana’s President, De Beers CEO Say Diamond Demand Is RecoveringPresident Duma Boko spoke at back-to-back events in the city last week, touting Botswana’s stability and the diamond “bounceback.”
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
SourcingSep 30, 2026
Gemfields Posts $98.5M Loss, Writes Down Value of Ruby MineIts Montepuez Ruby Mining operation in Mozambique, which is not yielding enough high-quality rubies, has taken a $125 million hit.
SurveysSep 30, 2026
Consumer Confidence Falls to 12-Year Low in SeptemberThose surveyed were worried about the present and the future, with write-in responses mentioning high oil and gas prices.
Events & AwardsSep 30, 2026
Jewelers of America, JA New York to Host Networking EventThe event will take place on the evening of Oct. 26 in New York City.
IndependentsSep 29, 2026
Christy Bromberg, Longtime Gift Buyer for Underwood Jewelers, Dies at 68She is remembered for her joie de vivre, upbeat personality, genuine interest in other people, and love of the Alabama Crimson Tide.
AuctionsSep 29, 2026
Dionne Warwick’s Jewelry Goes Up for AuctionOnline bidding is open now for Julien’s sale of items owned by the “Walk On By” singer, whose final album comes out this fall.
Events & AwardsSep 29, 2026
Matt Stuller to Receive 2027 Gem Award for Lifetime AchievementThe founder and executive chairman of Stuller Inc. is being honored for his impact on the jewelry industry at the 25th annual Gem Awards.
ColumnistsSep 29, 2026
Your Holiday Marketing Has a Bridal Blind SpotDecember is the most popular month to propose, and jewelers need to keep that in mind when planning their holiday marketing.
AuctionsSep 29, 2026
If You Love Cats, This Jewelry Auction Is for YouCat ladies of the jewelry world, unite. Sandy Lerner’s collection of cat jewelry and other objects is going up for auction Wednesday.
CollectionsSep 28, 2026
Jessica McCormack Turns to Classic Motif for New CollectionThe “Bows” collection features three interpretations of the bow motif designed with Georgian and Victorian influences.
Events & AwardsSep 28, 2026
Guy Borenstein, Troy Underwood Among the Professionals Honored at AGS Conclave 2026The American Gem Society recognized industry members, one Guild, and a law enforcement official for their contributions to jewelry.
FinancialsSep 28, 2026
Instappraise, Jewelers Mutual Look to Simplify Jewelry InsuranceThrough a new system integration, customers can now receive instant personal jewelry insurance quotes at the time of appraisal.
WatchesSep 25, 2026
Smaller Rolex Watches Showing Strength on Secondary Market, Data ShowsFive of the 10 fastest-appreciating Rolex models on Bob’s Watches were Datejust 31 or Lady Datejust watches.
MajorsSep 25, 2026
Sherwood Family Buys Back Daniel’s Jewelers from Private EquityThe Sherwood family and AJS Creations CEO Tejas Shah purchased the jewelry chain back from Palladium Equity Partners.
Lab-GrownSep 25, 2026
Brilliant Earth Collabs with Elizabeth Taylor Estate on Jewelry Collection“The Elizabeth Taylor Collection” uses lab-grown diamonds and gemstones in contemporary designs inspired by the icon.
TrendsSep 25, 2026
A Peek at Taylor Swift’s Game-Day DiamondsThe artist wore Dana Rebecca Designs’ marquise diamond-set gold hoops at the Chiefs game last Sunday. Now they’re our Piece of the Week.
CrimeSep 24, 2026
From Conclave: Security Measures Jewelers Should Be TakingJSA and Jewelers Mutual shared advice on spotting suspicious behavior, combatting cell phone jammers, and staying safe at home.
AuctionsSep 24, 2026
8-Carat Blue Diamond Heads to UK Jewelry AuctionThe fancy light blue diamond is estimated to fetch up to $2.6 million at Elmwood’s next week.
TrendsSep 24, 2026
This New Jewelry Book Decodes the Secret Meaning in Victorian Jewelry“Secret Language of Victorian Jewelry” unveils the meaning behind the symbols, motifs, and gemstones used in Victorian-era jewelry.
