The company had a solid second quarter, with sales of non-charm jewelry outpacing sales of pieces in its core collections.
Rare Earth Mining Co.’s Bill Heher Dies at 72
The passionate gem lover helped bring more than 300 different varieties of stones to the gem trade.

Though he started his career as a teacher, Heher eventually went into the world of gems and fossils, bringing interesting and unique pieces to the world through his company.
Heher had a “zest for the unexplored, rarely seen,” according to an online obituary. He started traveling in his 20s, venturing to the top of Mount Kilimanjaro—which led to his introduction to gemstones—and visiting cities like Hong Kong; Idar-Oberstein, Germany; São Paolo, Brazil; and New Delhi, India.
Everywhere he went, he immersed himself in the culture and made lifelong friends, seamlessly combining business and pleasure throughout his career, his family said.
Heher opened Rare Earth Mining Co. in 1968; the company works with more than 300 materials and is always a popular booth during the Tucson gem shows.
Heher had an incredible passion for what he did.
An excerpt from a 2021 profile in AGTA’s Prism reads: “His love for his material was something I had never seen before. A few times, my father literally cried at the booth when a customer bought out his ‘My Best’ collection. It contained ‘The Volcano,’ ‘The Eye of the Leopard,’ and a few Munsteiner pieces he wanted to travel with and show to the world. To see them not with him anymore was a very emotional experience for him.”
He also opened and operated the Rare Earth Gallery in Redding, Connecticut, where he constructed a mine where kids could hunt for treasures and have birthday parties.
Heher served on the board of the American Gem Trade Association, which he called one of his “crowning achievements,” according to the Prism profile.
He was known as a master storyteller with an infectious smile and a passion for life.
“Devoted to his family, the family gemstone business, to education and adventure, and to AGTA, Bill’s loss will be felt deeply,” AGTA said in its ePrism newsletter this week. “Our thoughts are with the Heher family.”
Billi was preceded in death by his brother, John H. Heher; mother, Marion Hoadley Heher; and father, John Sylvester Heher.
He is survived by his wife, Cynthia Lynn Manson Heher; son William Wallace Heher and his wife Julie Shattuck Heher; son Curtis Andrew Heher and his wife Kerry Jane Heher; and many grandchildren.
A celebration of his life will be held on Sunday, Aug. 7 from 4-8 p.m. at the Starkweather House at the Nichols Improvement Association, 1773 Huntington Tpke., Trumbull, Connecticut.
His family said to come dressed comfortably to laugh, tell stories, and to celebrate the husband, father, and friend that he was.
In lieu of flowers, the family asked that contributions be made to one of Heher’s passions—the Nichols Improvement Association or Trumbull Little League.
The Latest

Taylor Swift dons the vibrant pair in new promotional imagery for her upcoming album, “The Life of a Showgirl,” set to release in October.

Its investment in micromechanics expert Inhotec will preserve skills essential to the watchmaking industry as a whole, said the company.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

Nicolette Bianchi joins the wholesale provider with more than 15 years of cross-industry experience in marketing and product development.


Her new “Ocean” collection was inspired by Myanmar’s traditional articulated fish jewelry, with depictions of flounder, catfish, and more.

Longtime Casio executive Yusuke Suzuki is the new president and CEO of Casio’s U.S. subsidiary.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

Model Georgina Rodríguez received a rock of an engagement ring, with her diamond estimated to be 35 carats, experts say.

Three winners will receive a custom ring from Honest Hands Ring Co. inlaid with a piece of history from Denver-based distillery Stranahan’s.

JD Sports and Wawa were among the fastest-growing retail companies in the U.S. last year.

The new inventory, all untreated, features vibrant hues and unique bicolor combinations.

Acquired by a tech investor, the historic brand will continue to focus on jewelry, accessories, and timepieces.

President Donald Trump issued an executive order extending the pause on higher tariffs to November as negotiations with China continue.

The “Thunderbird Slab” collection features a thunderbird motif as a symbol of power, protection, and boundless possibility.

Columnists Jen Cullen Williams and Duvall O’Steen share tips on how to elevate your professional image.

Peter Damian Arguello, a jeweler in the Denver suburb of Wheat Ridge, was found dead inside his store in November 2023.

The retailer, owned by Berkshire Hathaway, is becoming part of the Berkshire Hathaway Jewelry Group with Helzberg.

The Continental Buying Group’s 2025 Tampa Experience Show is slated for Sept. 8-10.

Associate Editor Lauren McLemore recently attended a fabrics trade show where a trend forecaster shared her predictions for summer 2027.

The company raised its full-year sales guidance while noting it has not yet assessed the potential impact of the latest tariff news.

The organization has raised more than $1.3 million for charity since its inception.

The brand’s latest iteration of a bezel-set diamond bangle features clean lines and a timeless design for a new modern silhouette.

The first watch in the series commemorates his participation in the Civil Rights movement, marching from Selma to Montgomery in 1965.

The catalog contains a complete listing of all the loose gemstones in stock, as well as information about the properties of each stone.

The company added a retailer dashboard to its site and three new birds to its charm collection, the cardinal, blue jay, and hummingbird.

An additional 25 percent tariff has been added to the previously announced 25 percent.