Majors

Brilliant Earth Opens First Missouri Showroom in St. Louis

MajorsAug 11, 2022

Brilliant Earth Opens First Missouri Showroom in St. Louis

It’s the company’s seventh showroom opening this year.

Brilliant Earth has opened a showroom in St. Louis, Missouri, as it continues its expansion across North America. Pictured here are jewels from the company’s new Reflections Collection, a 21-piece collection of bridal and fine jewelry meant to celebrate the harmony of mirrored designs found in nature.
San Francisco—Brilliant Earth is moving into Missouri. 

The digital-first jewelry company has announced the opening of its first showroom in the state, located in the Central West End neighborhood of St. Louis. 

It offers a one-on-one experience with jewelry experts along with the brand’s online capabilities, including product visualization, create-your-own ring, and ring-stacking options. 

The showroom will be open from 10 a.m. to 7 p.m. from Friday to Tuesday. 

The St. Louis showroom is the company’s seventh showroom opening this year as it continues to expand its North American retail presence to blend its digital and in-person shopping channels. 

It’s the 22nd overall, joining other retail locations in key markets like Atlanta, Boston, Chicago, Denver, Los Angeles, New York, and Philadelphia.

 Related stories will be right here … 

Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.
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