Lightbox Expands Loose Selection to Include More Fancy Shapes
It’s added baguettes and cushion-cut diamonds to its loose diamond collection, which launched last fall.
Last week, the company rolled out lab-grown baguettes and cushion cuts in sizes ranging from half-carat to nearly 2 carats and in all three colors the Lightbox factory produces—white, pink and blue.
They are priced using the $800-per-carat structure.
Lightbox said since it launched in 2018, customers have consistently been requesting fancy cuts.
Those requests only increased when it began selling loose diamonds in fall 2021, a move it said it made in response to demand for custom designs.
Now, Lightbox offers four shapes in its loose selection, including the two it started selling last year—round brilliant and princess.
Additional shapes are possible, the brand said, but ultimately will be dictated by consumer demand.
Lightbox will sell the new shapes on its website, as well as at 61-store chain Reeds Jewelers and 13 independent jewelers, including Hudson-Poole Fine Jewelers in Tuscaloosa, Alabama; Mountz Jewelers in Camp Hill, Pennsylvania; and Thollot & Co. in Thornton, Colorado.
De Beers grows the diamonds for Lightbox at a purpose-built factory in the Portland, Oregon suburb of Gresham.
The factory, which grows diamond using the chemical vapor deposition (CVD) process, opened in 2020.
While some initial cutting and polishing is done on-site in Gresham, the majority takes place in India.
The pink and blue stones are HPHT-treated post-growth to improve their color.
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