Independents

Two Indiana jewelers are ‘Open for Service’

IndependentsAug 12, 2016

Two Indiana jewelers are ‘Open for Service’

Following the passage of a controversial religious freedom law, at least two Hoosier State jewelers are among the businesses that want to make their stance on discrimination known.


The “Open for Service” sticker on the door of Robert Goodman Jewelers in Zionsville, Ind. 
Indianapolis--While lawmakers in Indiana do damage control after the passage of last week’s controversial religious freedom law, at least two jewelers are among the state’s businesses slapping an “Open for Service” sticker on their front door.

Passed by the state’s General Assembly and signed into law by Gov. Mike Pence Thursday, the Religious Freedom Restoration Act, or RFRA, was designed to protect individuals or companies from being forced to doing something that conflicts with their religious beliefs, lawmakers say.

Critics allege the bill would allow business owners to discriminate against the LGBT community, to refuse service to people based on their sexual orientation.

The law caused widespread blowback across the country, with large corporations like Columbus, Ohio-based Angie’s List and San Francisco-based Salesforce.com among the first vowing to dial down business in the Hoosier State. Even the N.C.A.A., which is set to begin its men’s Final Four basketball tournament in Indianapolis this coming weekend, is expressing concern over the message the legislation sends.

Smaller businesses in Indiana also have been public about their disdain over the RFRA, so much so that they’ve propelled a simple website into a national movement.

About two weeks ago, before the RFRA even became law, a Valparaiso, Ind. native named Josh Driver put up OpenforService.org and created its $10 stickers and online badges with the idea that Indiana businesses could use them to show their support for all people, regardless of sexual orientation.

“This business serves everyone,” the sticker reads, followed by, in smaller font, “Learn more and find other companies that celebrate an open economy at OpenForService.org.”

A wide variety of businesses have embraced Open for Service, including bakeries, breweries and at least two independent jewelers, and the movement has attracted attention from business owners as far away as New York and Los Angeles, according to a story on Driver by The Indianapolis Star.

Bob Goodman, a third generation jeweler who owns and operates Robert Goodman Jewelers with his wife Rose-Marie, said he was one of the first merchants on Main Street in Zionsville, Ind. to purchase and put up his Open for Service sticker, after learning about the movement from a customer via a Facebook message.

“It fits who we are,” he said. “We are here to take care of anybody who walks in our

store … (sexual orientation) is not important. I don’t care. It has absolutely no importance, as far as we are concerned. It’s not my business. It doesn’t define the individual in any way, shape or form.”

Robert Goodman Jewelers has the Open for Service logo as its profile picture on both Twitter and Facebook, and has the actual physical sticker affixed prominently to its front door.

Goodman, who has been in the jewelry industry for 41 years, said the thought of the sticker offending potential customers never even crossed his mind. He said if they don’t like his views--if they, for example, came in and were put off when they saw him helping a same-sex couple--then so be it. He doesn’t want to help them anyway.

“This is a decision of right and wrong,” Goodman said emphatically. “This isn’t a business decision.”

In nearby Greenwood, Ind., Bob McGee, owner of McGee Jewelers and a past president of the Indiana Jewelers Association, also put up an Open for Service sticker on his store’s door. He said he heard about the movement from one of his employees, who is a member of the LGBT community.

“There was a time 40 years ago when I may have been slightly homophobic,” the 64-year-old jeweler admits.

But as he grew older and learned more about the world around him, and as many friends came out over the years, McGee changed his view.

Today, he said his store has gained a reputation among same-sex couples as the place to go for jewelry, though McGee is quick to point out that that is not the reason he put up the Open for Service sticker. “Our customer base pretty well knows us,” he said.

Like Goodman, he said he just believed it was the right thing to do. 

While politicians tend to ignore barbs from the opposing party and criticism in the media, the potential loss of business certainly is one thing that gets their attention, and quickly.

The New York Times reported Monday that lawmakers in Indiana already have said they plan to amend the law to make it clear it does not allow discrimination against gays and lesbians.

McGee said if a change in wording is what is needed to satisfy everyone, then the legislature should do it. Whatever the outcome, however, he said he doesn’t think there’ll be any business owners in Indiana refusing to wait on or serve customers.

“A lot of the business owners feel like this is much ado about nothing,” he said. “I don’t know of a single merchant who even whispers in their sleep about turning anyone away who has money to spend. I love anybody who will spend money.”

Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

De Beers Group CEO Al Cook
EditorsJun 09, 2026
Q&A: Al Cook on the Lab-Grown ‘Bubble,’ Dwindling Diamond Supply

The De Beers Group CEO also discussed tariffs, Desert Diamonds, and the pending sale of De Beers in an interview with Michelle Graff.

Russ Whitehouse
MajorsJun 09, 2026
Wilkerson's Russ Whitehouse Retires

The industry veteran is bringing his 56-year run in the fine jewelry sector to an end.

Pride in the Industry LGBTQ+ Voices in Jewelry panel
Events & AwardsJun 09, 2026
Pride Month Panel to Highlight LGBTQ+ Jewelry Voices

The panel discussion will feature LGBTQ+ leaders across the jewelry, luxury, and creative industries.

PG-05-SHOT-2-LUCIDA.033 1.png
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in Vegas

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

Marie Lichtenberg Smash Collection Campaign Imagery
CollectionsJun 09, 2026
Marie Lichtenberg’s New Capsule Collection Is a Smash, Literally

Inspired by a locket that got run over, the “Smash” capsule collection reimagines the shape of Lichtenberg’s signature style.

Weekly QuizJun 05, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Katherine Whitacre
MajorsJun 09, 2026
Frederick Goldman Names Director of Sales for Southeast

The company has promoted Katherine Whitacre to the role.

Collage of new Stuller items
MajorsJun 08, 2026
Stuller Expands Selection of Lab-Grown Diamonds, Demi-Fine Jewelry

The jewelry manufacturer has added Taylor Swift-esque diamond shapes, and more silver, gold vermeil, and gold-plated jewelry.

1872x1052-NextGem-2026-National-Jeweler-Advertorial.jpg
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry Retailers

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

De Beers Group’s Sally Morrison
SourcingJun 08, 2026
Sally Morrison to Depart De Beers This Summer

Morrison has been marketing diamonds on and off since the early 2000s and said she is leaving to “pursue new projects.”

Lauren K Gemma pendant
TrendsJun 08, 2026
Amanda’s Style File: June’s Birthstone Trio

Those born in June can celebrate with pearl, alexandrite, and moonstone jewelry.

Overnight Mountings Ring Builder Platform
TechnologyJun 08, 2026
Overnight Mountings Launches Ring Builder Platform

The platform allows retailers to guide clients through a customizable engagement ring buying experience in a branded interface.

Stock image of a person shopping at the grocery store
SurveysJun 05, 2026
Consumers to Cut Back on Spending Amid Rising Prices, Survey Shows

When conducting its May consumer confidence survey, The Conference Board asked extra questions about consumers’ budgeting strategies.

Rebel Jewelry Tunnel Charm
CollectionsJun 05, 2026
Rebel Jewelry’s Charm Symbolizes Perseverance for Pride Month

The “Tunnel” charm, our Piece of the Week, celebrates Pride Month with its design inspired by hope and the light at the end of the tunnel.

Three gold rings set with yellow- and brown-hued diamonds
SourcingJun 05, 2026
State of Diamonds: The Way Forward for Natural Diamonds

The jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.

A Marvelous Journey: The Collection of Maurice Tempelsman
AuctionsJun 04, 2026
Treasures from Maurice Tempelsman’s ‘Marvelous’ Life Head to Auction

Up for auction at Sotheby’s, the collection of Tempelsman’s personal effects includes a Cartier Tank watch Jackie O. gifted him.

Dakota Badia and Nancy Badia
CollectionsJun 04, 2026
Buddha Mama to Spend the Summer in Aspen

The Miami-based fine jewelry brand will host its first summer residency in the Colorado mountain town from June 5 to Aug. 23.

AGS at Peter Yantzer Building dedication
MajorsJun 04, 2026
AGS Honors Late Peter Yantzer, Holds Time Capsule Ceremony

The organization also announced its international board of directors for the 2026-2027 term.

Neiman Marcus downtown Dallas store
MajorsJun 04, 2026
Neiman Marcus’ Downtown Dallas Store to Close in September

Saks Global confirmed the closure this week, spelling the end for a store that’s been part of downtown Dallas for more than 100 years.

The Retail Smiths founder and National Jeweler columnist Peter Smith
ColumnistsJun 03, 2026
Peter Smith: When Top Talent Leaves and What It Says About You

Smith discusses how managers should handle a top performer's exit, warning that a poor response could have a lasting impact.

Screenshot of the Tracr website homepage
GradingJun 03, 2026
GIA’s Tracr Investment Is First Step Toward Industry-Owned Platform

The Gemological Institute of America is now a 30 percent stakeholder in Tracr, the De Beers-backed blockchain for diamonds.

The 1916 Company Coast to Coast Roadshow
WatchesJun 03, 2026
The 1916 Company Taking Pre-Owned Rolexes on the Road, Again

The retailer is bringing Rolex Certified Pre-Owned watches to five U.S. cities in 2026 for collectors to see, try on, and purchase.

Anna Maccieri Rossi Ora Wood Sunrise Cuff, Marie Lichtenberg High Jewelry Bandana, Anna Maccieri Rossi Carpe Diem Pendant
TrendsJun 03, 2026
State of Design: Only the Innovative Will Survive

The price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.

Woman with crossed hands and rings on fingers
FinancialsJun 02, 2026
Signet Jewelers’ Q1 Sales Up 2% As It Focuses on ‘Core Four’

The jewelry retailer is zeroing in on Zales, Jared, Kay Jewelers, and Blue Nile as it looks to create unique brand identities for each.

Dr. Akinwumi Adesina, chairperson of the Diamonds for Development Fund
SourcingJun 02, 2026
Leader Appointed for Botswana’s Diamonds for Development Fund

Dr. Akinwumi Adesina, a development economist, will head the fund created to help Botswana diversify its economy.

James Marks
WatchesJun 02, 2026
Watch Industry Veteran James Marks Joins Sotheby’s

Sotheby’s has appointed the former Phillips executive as its global head of private sales and retail in its watches division.

Sothebys 10-carat blue diamond, 120 carat Harry Winston diamond necklace
AuctionsJun 02, 2026
Sotheby’s to Auction 10-Carat Blue Diamond, 1960s Harry Winston Necklace

A private collection of five Paraíba tourmalines also will be up for sale at Sotheby’s High Jewelry auction in New York, scheduled for June 16.

People shopping in a jewelry store
IndependentsJun 02, 2026
State of Retail: 6 Things Retailers Should Know About Consumers Today

From Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy