Bucherer recently reopened its Las Vegas flagship, redesigning the former Tourneau location after acquiring the company in 2018.
Las Vegas—Bucherer reopened its Las Vegas flagship earlier this month, just in time for the recently held Las Vegas Jewelry Week.
The Bucherer 1888 TimeDome store, an ode to its curved dome ceiling, is located within the Forum Shops at Caesars and takes the place of the former Tourneau store.
The Swiss watch and jewelry retailer acquired Tourneau in 2018 and began to gradually transition to using the Bucherer name.
The renovation of the Las Vegas flagship took more than a year and a half as it involved a complete redesign of the space.
Bucherer described the flagship’s interior as “a skillful blend of curves and angles.”
“It is a huge honor to be re-opening the TimeDome, which has such a rich history and has been our flagship west coast store for decades,” said Ira Melnitsky, CEO of Tourneau LLC and president of Bucherer USA.
“Seeing it completely redesigned under the Bucherer brand is a moment I have been waiting for and a highlight in my career.”
The two-floor store measures nearly 19,000 square feet, making it larger than the previous TimeDome by 1,000 square feet and larger than its New York City flagship by 500 square feet.
With the opening of the expansive store, Bucherer USA now owns and operates two of the largest watch and jewelry boutiques in the country, said the company.
The dome ceiling is the highlight of the store, said Bucherer, featuring a lamella pattern that is mirrored on the tile floor below, and a sculptural light fixture hanging from the center.
The interior also features curved double grand staircases at the store’s center.
The domed ceiling and grand staircases are two design highlights of the new space.
“The entire store is a skillful blend of curves and angles – a geometric dance that entrances the eyes,” said Bucherer.
The outside of the store is a curved façade, comprised of 21 individual 22-foot-tall glass panels. The panels are clear at the bottom and gradually turn to an opaque golden hue at the top.
As in its New York flagship, the Las Vegas store will have art installations throughout, including rotating exhibits and activations.
The TimeDome houses Bucherer’s most expensive art curation, it said, with pieces by Andy Warhol, David La Chapelle, Damien Hirst and KAWS, which total to a multimillion dollar value.
Bucherer said it worked alongside its brand partners to design the space, highlighting its collaboration with Rolex.
The Rolex area will offer both new and certified pre-owned timepieces.
The Rolex area features a wall in its signature green, alongside dark wood and special accents. In addition to its new Rolex offerings, the store will also carry certified pre-owned Rolex watches as part of Rolex’s new program.
Other watch brands in the store include Breitling, Cartier, Chanel, Carl F. Bucherer, TAG Heuer, Omega, and Tudor.
Cartier is among the flagship’s luxury watch offerings.
The second floor of the store showcases Bucherer’s fine jewelry offerings, including its own eponymous brand. It will also expand to carry branded jewelry, including Chanel, Messika, and Rahaminov.
“To me, it is a dream come true, bringing Bucherer’s portfolio of brilliant jewelry creations and luxury watches to Las Vegas,” said Jörg G. Bucherer, chairman of the board and owner of the Bucherer Group.
“But a dream never comes true by dreaming alone. I have always worked hard to make my aspirations and goals become a reality: Taking the customer journey and customer experience to a whole new level by curating special and precious luxury moments for our esteemed clientele. The opening of this extraordinary Bucherer flagship in Las Vegas means a lot to me.”
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Alongside the flagship re-opening, the company will launch a new marketing campaign, titled “Time is different in Vegas.”
In celebration of the re-opening, Bucherer will launch “Masterworks,” a curated collection of timepieces, bringing it to the U.S. for the first time.
The flagship store will also house “Masterworks,” a collection of specially curated timepieces.
The showcase will highlight both well-known and niche brands, including limited edition and one-of-a-kind timepieces by Girard Perregaux, H. Moser, Hautlence, Jacob & Co., and Ulysse Nardin.
“We are incredibly excited to finally introduce the Bucherer 1888 brand to Las Vegas. With millions of potential customers visiting the city each year and residents who appreciate the art of fine watchmaking and exquisite jewelry, Bucherer thus takes an important next step in strategically broadening its presence in one of the most important global watch and jewelry markets”, said Guido Zumbühl, CEO of the Bucherer Group
“With Bucherer being a Swiss family company in the third generation, the new flagship store brings to life our heritage and values. We celebrate inspiration, passion, and hospitality in a very welcoming and luxurious yet relaxed atmosphere.”
Bucherer operates 36 boutiques in Europe under the Bucherer 1888 brand, and 34 Tourneau/Bucherer retail locations in the U.S.
