TAG Heuer’s Monaco Timepiece Has a New Look
The Monaco Chronograph Racing Blue Limited Edition pays homage to racecars of the late 1960s and 1970s.
The square case, water-resistant Heuer Monaco Chronograph debuted in 1969. It was named for the city that’s home to one of the most important Formula 1 races.
For TAG, the watch will always be associated with Steve McQueen, who wore the Monaco while filming iconic racing film “Le Mans” in 1970. In the years following, there have been many versions of the Monaco.
The newest iteration, the TAG Heuer Monaco Chronograph Racing Blue, finds inspiration in the history of motorsports.
Before sponsors like oil companies and energy drinks had their logos and brand colors plastered across racecars, vehicles adhered to their country colors like British racing green and Italian red.
The Racing Blue watch takes its stylistic cues from classic French blue. The 3 o’clock permanent second indicator window and 9 o’clock minute chronograph counter are rendered in the shade, as are accents on the hours and the perforated calfskin strap.
The dial is crafted in silver with a sunray brushed finish that TAG likens to the engine-turned dashboard of sports cars of the 1920s and 1930s. Neon yellow accents provide contrast to the subdued blue and silver tones.
The Calibre 11 automatic chronograph movement is encased in sandblasted grade 2 titanium for lightness and is visible through the sapphire caseback, which is engraved with “One of 1000” to signify the limited-edition.
The date is visible on the dial via a window at the 6 o’clock position.
Available this month at TAG Heuer stores, online, and at select retail partners, the Monaco Chronograph Racing Blue Limited Edition is priced at $9,200.
The Latest
The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
The two organizations will host a joint event, “Converge,” in September 2025.
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
The announcement came as the company reported a 23 percent drop in production in Q1.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The selected nine organizations have outlined their plans for the funds.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
The overhaul includes a new logo and enhanced digital marketplace.
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.