Long’s Jewelers Rolls Out Rolex Certified Pre-Owned Program
The authenticated watches will be available at two of the New England jeweler’s six locations.
The New England jeweler is now participating in the Rolex Certified Pre-Owned program, which the watchmaker announced late last year.
It allows retailers within the brand’s official distribution network to sell pre-owned Rolex watches that have been authenticated and serviced by Rolex.
Each watch comes with a Rolex Certified Pre-Owned seal, which accompanies the watch at the time of the sale and confirms it is a genuine Rolex that is in proper working condition.
“Long’s Jewelers is proud to participate in the Rolex Certified Pre-Owned program,” said Long’s Jewelers President Craig Rottenberg.
The family-owned and operated jeweler was founded in 1878.
“Long’s and Rolex share in their uncompromising pursuit of excellence, innovation, and client service. Being an early partner in this program reflects our shared philosophy as well as the confidence we have in our ability to represent this long-anticipated program at its onset.”
As of Wednesday, certified pre-owned watches will be available at two of its six locations, the store in Nashua, New Hampshire, and the new South Shore showroom in Braintree, Massachusetts, as well as on its website.
Rolex’s U.S. rollout of its certified pre-owned program began in the spring at Tourneau/Bucherer, which Rolex since has acquired.
Watches of Switzerland’s U.S. stores started selling certified pre-owned Rolex watches in August.
The Latest
The men are allegedly responsible for stealing millions in jewelry and other valuables in 43 burglaries in 25 towns across Massachusetts.
“Horizon” invites individuals to explore the limitless possibilities that lie ahead, said the brand.
The jeweler credits its recent “Be Love” campaign and ongoing brand revamp for its 17 percent jump in sales.
Meet Ben Claus—grand prize winner of For the Love of Jewelers 2023 Fall Design Challenge.
The co-founder of Lewis Jewelers was also the longtime mayor of the city of Moore.
Elvis Presley gifted this circa 1967 gold and diamond watch to Dodie Marshall, his co-star in “Easy Come, Easy Go.”
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
Concerns about rising prices, politics, and global conflicts continue to dampen consumer outlook.
May’s birthstone is beloved for its rich green hue and its versatility.
Jacqui Larsson joins Opsydia with nearly two decades of experience in the industry.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The “Tiffany Céleste” collection reimagines designer Jean Schlumberger’s interpretations of the universe.
The brand also created a 100-carat lab-grown diamond necklace in honor of its centennial.
Tim Schlick has been promoted from his previous position as COO.
It’s the second year for the event, slated to take place in October in Toronto.
Supplier Spotlight Sponsored by GIA
Sales will be paused while the relocation takes place over the next few months.
“SIS x MISA Denim and Diamonds” is a collaboration between the designer and celebrity stylist Misa Hylton.
The retailer is moving to a newly designed space in the same shopping center.
Gifts that are unique and thoughtful are top of mind this year, according to the annual survey.
The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
The two organizations will host a joint event, “Converge,” in September 2025.
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
The announcement came as the company reported a 23 percent drop in production in Q1.