CollectionsMay 22, 2024
Pandora’s New Jewelry Collection Reimagines the EssentialsCollectionsJun 04, 2024
Hearts On Fire Rebrands, Releases Signature Collection
The rebrand includes a new visual identity, the opening of a retail concept, and the launch of the “Barre” collection.
Hearts On Fire’s new rebrand comes along with the announcement of its new signature “Barre” collection, styled in its “Light, Unleashed” campaign seen above.
Hong Kong—Hearts On Fire announced its new brand identity and signature collection on Thursday, a move to create modern jewelry and experiences that make diamonds enjoyable and approachable.
The rebrand includes a new visual identity, the opening of a retail concept, and the launch of a signature collection as well as an updated website, social media presence, and visuals.
The brand’s modernized logo uses a contemporary color palette and a monogram intended to reflect the fluid nature of light, said the brand.
A new retail space was created with Joyce Wang, an acclaimed interior designer, and will open in Hong Kong this summer.
It was developed to present an open and welcoming diamond experience for customers, said the brand.
This retail concept will also be rolled out in its other key global locations, with the brand’s wholesale network undergoing a strategic upgrade worldwide.
“For almost three decades, Hearts On Fire has focused on our signature diamond cut, becoming renowned for the unparalleled light of our diamonds,” said Rita Maltez, global president of Hearts On Fire.
“We remain true to this DNA while furthering our unique vision to welcome and empower our audiences. We are excited about this new chapter that positions us as a true contemporary luxury brand, at the forefront of how diamond customers are evolving.”
Related stories will be right here …
The rebrand includes a new visual identity, the opening of a retail concept, and the launch of a signature collection as well as an updated website, social media presence, and visuals.
The brand’s modernized logo uses a contemporary color palette and a monogram intended to reflect the fluid nature of light, said the brand.
A new retail space was created with Joyce Wang, an acclaimed interior designer, and will open in Hong Kong this summer.
It was developed to present an open and welcoming diamond experience for customers, said the brand.
This retail concept will also be rolled out in its other key global locations, with the brand’s wholesale network undergoing a strategic upgrade worldwide.
“For almost three decades, Hearts On Fire has focused on our signature diamond cut, becoming renowned for the unparalleled light of our diamonds,” said Rita Maltez, global president of Hearts On Fire.
“We remain true to this DNA while furthering our unique vision to welcome and empower our audiences. We are excited about this new chapter that positions us as a true contemporary luxury brand, at the forefront of how diamond customers are evolving.”
Along with the rebrand, Hearts On Fire is releasing a new signature collection named “Barre.”
The collection was inspired by “the vibrant energy of the metropolis.”
Every piece in the collection features diamonds that appear to float due to the way they are set.
Earrings, a necklace, and a bracelet from the “Barre” collection
“Our ‘Barre’ collection epitomizes the new creative expression of Hearts On Fire, where we believe in wearing diamonds with ease and a little attitude, and in taking pleasure in the blazing beauty they bring to even the simplest moment,” said Yunjo Lee, chief creative officer at Hearts On Fire.
Debuting along with the “Light, Unleashed” campaign, the “floating” gemstones are meant to showcase the idea of diamonds that are set free, unleashing their brilliance and light.
The Barre collection is available at Hearts On Fire’s updated website and at selected retail stores.
More on Collections
The Latest
MajorsJul 21, 2025
Rio Grande Expands Personalization OfferingsAs demand for custom jewelry grows, the company is expanding its services to support retailers.
Events & AwardsJul 21, 2025
NAJA’s 2025 ‘Ace It’ Conference To Go VirtualThe mid-year conference for jewelry and watch appraisers is slated for Aug. 9 to 10 on Zoom.
TrendsJul 21, 2025
Amanda’s Style File: Graduated With Honors Graduated stones make for elevated tennis-style pieces and dramatic statement necklaces.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
Events & AwardsJul 21, 2025
Gem Awards Now Accepting Nominations for 2026Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.
Weekly QuizJul 17, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsJul 18, 2025
Lewis Heyman on Sourcing Gemstones, Post-Retirement PlansHe retired last month after 28 years traveling the world to source the very best gemstones for his family’s jewelry business, Oscar Heyman.
TrendsJul 18, 2025
Piece of the Week: CCWW Designs’ Shell Charm NecklaceThe charm necklace features six nautical charms of shells and coral that founder Christina Puchi collected on Florida’s beaches.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
MajorsJul 18, 2025
Plumb Club Elects New Board MembersThe organization elected its youngest vice president as it looks to draw in fresh talent.
TechnologyJul 18, 2025
Brad Campbell, John Liebler Join Clientbook’s Executive Team Campbell joins the company as vice president of business development while Liebler is the new vice president of operations.
Supplier BulletinJul 17, 2025
The INSTORE Jewelry Show 2025: Your Holiday Preparations, All Wrapped Up! Sponsored by The INSTORE Jewelry Show 2025
SurveysJul 17, 2025
The Most Recommended Brands in the World, According to YouGovGlobally, travel and transportation brands reigned, while in the U.S., alcoholic beverage companies and a lingerie brand took the top spots.
IndependentsJul 17, 2025
Gina Ferranti of GiGi Ferranti Jewelry Dies at 59The Brooklyn-based jewelry designer is remembered as a true artist and a rare talent.
SourcingJul 17, 2025
Rio Tinto Names New CEO, Production Rises at DiavikProduction at the mine in Canada’s Northwest Territories topped 1 million carats in Q2, the third consecutive quarter of growth.
Events & AwardsJul 17, 2025
JA to Hold Learning Workshops This FallA new slate of Learning Workshops will take place in Oklahoma, Mississippi, and Georgia.
SurveysJul 16, 2025
Signet Jewelers Falls Lower on NRF’s ‘Top 100’ Retailers ListThe middle class is changing its approach to buying jewelry and affordable luxury goods, the NRF said.
FinancialsJul 16, 2025
Richemont’s Jewelry Sales Up 7% in Q1It marks the third consecutive quarter of growth for Cartier, Van Cleef & Arpels, Buccellati, and Vhernier.
WatchesJul 16, 2025
The Top-Selling Rolex Models of the Last 15 Years, According to Bob’s Watches The reseller’s market trends report, based on its sales data, also shows exactly how much Rolex prices have jumped since 2010.
AuctionsJul 16, 2025
Christie’s To Honor Dinh Van With ExhibitionThe auction house will be hosting a retrospective paying tribute to jeweler Jean Dinh Van and his company’s 60th anniversary.
IndependentsJul 16, 2025
Clyde Duneier Ushers In Fourth GenerationJake Duneier and Danielle Duneier-Goldberg have stepped into the roles of CEO and president, respectively.
MajorsJul 15, 2025
James Avery Expands to 2 More StatesThe Texas-based jewelry retailer has set up shop in Tennessee and Arizona.
Events & AwardsJul 15, 2025
Neiman Marcus Vet Joins Couture as Brand Director Eric Ford will step into the role, bringing with him decades of experience.
MajorsJul 15, 2025
Ben Bridge Jeweler Acquires Olympic ManufacturingIn addition to improved capabilities, the acquisition will allow the jeweler to offer support to other independent jewelers.
CollectionsJul 15, 2025
Guzema Debuts First Colored Gemstone JewelryThe “Celestial Blue” capsule collection campaign features Olympian Kateryna Sadurska.
MajorsJul 14, 2025
Nanis Opens First StoreThe seasonal store, located in Mykonos, Greece, offers exclusive events, personal styling, and curated experiences.
IndependentsJul 14, 2025
It’s the Summer of Love at Long’s JewelersThe New England jeweler is hosting a bridal event for the month of August.
SourcingJul 14, 2025
Ethical Gem Fair Heads to SeattleThe trade-only event will host its debut fair in the Emerald City later this month.
