Executive Chairman Richard Baker will take over the role as rumors swirl that a bankruptcy filing is imminent for the troubled retailer.
Longtime CA Retailer Kevin Main Jewelry to Close
Kevin and Kathi Main will retire after the 45-year-old business closes by the end of the year.

San Luis Obispo, Calif.—A well-known California retailer is closing up shop after more than four decades in business.
San Luis Obispo jewelers Kevin and Kathi Main of Kevin Main Jewelry Design & Studio are set to retire after the 45-year-old business closes by the end of the year.
Kevin Main first opened Kevin Main Jewelry in 1973 as a small, one-man silver shop in Morro Bay, California. It was there that he honed his skills as a designer, craftsman and businessman.
In November 1998, Kevin and his wife moved the business to San Luis Obispo, opening a showroom in the heart of the city’s downtown. They purchased the building from the owner in 2004 and have since expanded and renovated the space.
Kevin Main Jewelry—which offers custom work as well as brands like Hearts On Fire, Benchmark, Marco Bicego and Alex Sepkus—was voted Best Jewelry Store 12 times in the New Times San Luis Obispo “Best of SLO County” reader poll.
The business will remain open until all of its current inventory is sold, which they expect to happen by the end of the year. They will hold an invitation-only event this Wednesday, Nov. 14 night to kick off their closing sale and then will open to the public at 12 p.m. on Thursday.
The Mains are looking to lease the space as a turnkey operation to someone in the jewelry business, along with the furniture, fixtures, equipment, infrastructure and database, so that all they’d have to do is “put their sign on the door and their inventory in the case,” Kathi Main said.
They added that it is the perfect space for a jewelry retailer, located in a bustling downtown area.
When asked why they felt the time was right to retire, Kevin Main told National Jeweler they wanted to “end on a high note.”
An ultra-distance bicyclist, he wants to tackle more long distances rides, and he and his wife both want to travel and visit friends, especially those in the industry they have made over the years across the country.
“I love this industry,” he said. “It’s been a great, awesome career.”
Other notable independents that have closed in 2018 include Massachusetts’ Monahan & Co. and Boerne, Texas-based The Green Bull Fine Jewellery Couture.
According to the Jewelers Board of Trade, the total
In the United States, 39 new retailers opened in the three-month period, as compared with 34 the year earlier, while 155 retailers ceased operations during the quarter, compared with 146 in the prior-year period.
The Latest

Mohr had just retired in June after more than two decades as Couture’s retailer liaison.

Shekhar Shah of Real Gems Inc. will serve as president of the Indian Diamond & Colorstone Association in 2026.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

This year’s good luck charm features the mythical horse Pegasus, and is our first Piece of the Week of the new year.


Articles about crime, engagement rings, and a necklace worn in the World Series generated the most interest among readers.

As part of the leadership transition, Sherry Smith will take on the role of vice president of coaching strategy and development.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

It marks the third time the country has headed the Kimberley Process. Ghana will serve as vice chair.

The new Bulova x Stetson designs highlight two animals often associated with the American West—the bison and the Texas Longhorn.

Its residency at Yamron Jewelers will run through May 2026.

The retailer is expanding into areas with large Indian and South Asian populations.

The Italian brand has opened its first flagship amid the peaks of the Dolomites in Madonna di Campiglio, Italy.

The new curation at the Natural History Museum of Los Angeles County showcases rare gem and mineral specimens in their uncut, natural state.

The couple pleaded guilty to concealing at least $127 million in cash transactions at its precious metals businesses.

Consumers shared concerns about prices, inflation, tariffs, trade, and politics in the survey’s write-in response section.

In February 2026, the auction house will move its headquarters to the former Steinway Hall, a neoclassical landmark on Billionaires’ Row.

The new show will take place Jan. 23-25, 2026.

The former BHP Billiton leader and Gemfields chairman is remembered for his influential leadership throughout his 50-year mining career.

The LVMH-owned brand has partnered with the costume design union to revamp its award for 2026.

The luxury titan inked a deal to acquire an initial minority stake in the jewelry manufacturer with a pathway to full ownership by 2032.

The company’s curation of unsigned vintage and estate jewelry debuted at the Bloomingdale’s in Costa Mesa, California.

In the recent multi-shipment seizure, CBP also found counterfeit Audemars Piguet, Moncler, and Chrome Hearts items.

Helzberg’s Chief Retail Officer Mitch Maggart shared details about its tests of a new store concept rooted in an elevated luxury experience.

Jewelers of America execs and National Jeweler editors discuss tariffs, the sky-high gold price, and the engagement that broke the internet.

The luxury goods company said founder Ippolita Rostagno will remain at the brand’s helm.

Laura Burdese, who joined the Italian luxury brand in 2022, will take on the role in July.



















