Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.
Coach’s Corner: A Reminder on the Importance of Integrity
Pat Henneberry writes that integrity is a value that’s not talked about nearly enough in the jewelry industry.

My father had more integrity than anyone I’ve ever known.
He was a great leader, too, and he instilled his values in me. I’ve actually never considered not being honest, transparent or fair.
On the wall of my office, I have a plaque that reads: “Do what is right; let the consequence follow.” It serves as a daily reminder that success will indeed come and go, but integrity is forever.
Integrity in the workplace is the one value I believe to be most important; next in line would be transparency.
Leaders know that transparency and integrity are the foundations of good leadership. So why is it so hard at times for people to understand that?
Leaders with integrity and transparency may not be the most popular of leaders, but they don’t care.
Integrity means doing the right thing because it is the right thing to do, at all times and in all circumstances, whether anyone is watching or not.
It is a state of mind and is not situational. If you compromise your integrity in small situations with little consequences, then it becomes easy to compromise on larger matters.
We work in an industry where integrity isn’t talked about nearly enough. And we live in a world where “the end justifies the means” has become an acceptable school of thought for far too many for way too long.
People committing an act of dishonesty tell themselves they had a perfectly valid reason why the end result justified their lack of integrity. What they don’t realize is that profit in dollars or power is temporary, but profit in a network of people who trust you as a person or your company as an entity is forever.
Good leaders know this.
They keep their promises. Yes, they might make promises carefully, even reluctantly, but once they have sworn to something, they follow through without fail, and they always tell the truth.
Leaders with integrity also always err on the side of fairness, especially when other people are unfair. As a matter of fact, the true mark of leadership is how fair you can be when other people are treating you unfairly.
Anyone can be a good leader; you don’t have to be the CEO of a corporation or the chairperson of the board.
You can be a great sales associate and lead your colleagues, or you can be a great manager or storeowner.
Trust me, it feels so much better to sell with integrity.
Pat Henneberry is president of consulting and sales training company The Jewelry Coach and an advocate for natural diamonds. Reach her at 512-203-3414, or on Facebook, Twitter or LinkedIn.
The Latest

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

Ella Blum was appointed to the newly created role.


Sponsored by RapNet

Investment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

It explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.

Retail veteran Sindhu Culas has stepped into the role.

Taylor Burgess, who has been at Stuller since 2013, was promoted to the newly created role.

Was 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.

Whether you recognize their jewels or are just discovering them now, these designers’ talent and vision make them ones to watch this year.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Plus, JSA’s Scott Guginsky discusses the need for jewelers to take more precautions as the gold price continues to climb.

“Vimini” is the first chapter of the “Bulgari Eternal” collection that merges archival pieces with modern creations.

The third edition will be held in Half Moon Bay, California, in April.

The grant is in its first year and was created to recognize an exceptional fine jewelry designer whose star is on the rise.

Data built on trust, not tracking, will be key to success going forward, as the era of “borrowed attention” ends, Emmanuel Raheb writes.

Heath Yarges brings two decades of experience to the role.

Pete’s boundless curiosity extended beyond diamond cut and he was always eager to share his knowledge with others, no matter the topic.

Cartier, Van Cleef & Arpels, Buccellati, and Vhernier had another successful holiday season, Richemont reported this week.

Our Piece of the Week is Lagos’ “Bee” brooch that was seen on the red carpet for the first time on Sunday.

Trevor Jonathan Wright led a crew in a string of armed robberies targeting South Asian-owned jewelry stores on the East Coast.

The program recognizes rising professionals in the jewelry industry.

A new lifestyle section and a watch showcase have been added to this year’s event.

Avocados From Mexico is celebrating those who love to double-dip in game day guacamole with a 14-karat yellow gold tortilla chip necklace.






















