Another Independent Jeweler Is Closing

IndependentsNov 25, 2019

Another Independent Jeweler Is Closing

Family-run Houston store Select Jewelers is holding a going-out-of-business sale after 23 years.

Select Jewelers, founded in Houston in 1996, is closing its doors.

Houston—After more than two decades in business, Houston retailer Select Jewelers is closing up shop.

Founder V.K. Sethi opened the store in 1996, and has since made it a point to treat his clients like family.

“We know our customers by name, know about their families, where their kids are going to college, their last vacation,” said daughter and co-owner Sangeeta Sethi.

“It’s like walking into Cheers,” she said, referencing the famous bar from the 1980s sitcom.

V.K. came to the United States from India when he was just 19 years old and had only $400 to his name.

He graduated from the University of New Mexico before moving to Houston to work as an engineer.

Occasionally, he’d travel home to India and bring emeralds back he’d sell to local retailers.

Based on the response he had from them, V.K. eventually decided to leave engineering to open a wholesale business.

With access to high-quality diamonds and gemstones, he began designing and manufacturing his own jewelry, which led to him opening his own store.

“Because we source, design and manufacture the jewelry, we can offer the very best prices to our customers,” Sangeeta said.

V. K. has spent the last 50 years acquiring a private collection of jewels and loose diamonds from around the world, which will now be available to the public in the store’s going-out-of-business sale.

Select Jewelers is currently being run by V.K., Sangeeta and her brother, Nitish Sethi.

There are also many staff members who have been with them since they opened the store 23 years ago.

The family has made giving back to the community a big part of the business, donating to Houston- area schools and supporting the Hope Endowment nonprofit organization, which provides housing, food, clothing, and medical and social services to children in need in India.

Pictured, from left to right, are Sangeeta Sethi, V.K. Sethi and Nitish Sethi.
Sangeeta said her father and mother, Neelima, are most looking forward to traveling once the store has closed.

She and her brother are also looking forward to the next chapter in their lives but, for now, their attention is focused on their father’s retirement and closing the store.

“When our customers found out we were closing, it was heart-wrenching,” she said. “There are lots of tears from all of us. We’ve had phone calls, texts and messages from so many wonderful people. It’s a

testament to our business and our amazing staff.”

Select Jewelers is one of a number of well-known independent jewelers to announce they are closing recently.

Johnstown, Pennsylvania retailer J. Dennis Petimezas, owner of Watchmaker’s Diamonds & Jewelry, also has decided to retire after 45 years in the business.

Meanwhile, John and Jenny Caro will close their store, Jewelry by Designs in Woodbridge, Virginia, telling local news they will “explore other interests.”
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

TrendsDec 07, 2022
Amanda’s Style File: December Blues

Jewelers of America’s Amanda Gizzi spotlights her favorite turquoise, tanzanite, and zircon December birthstone jewelry.

AuctionsDec 07, 2022
Christie’s Magnificent Jewels Auction Totals Nearly $59M in New York

After a 13-carat pink diamond was pulled ahead of the sale, blue and colorless diamonds reigned supreme.

FinancialsDec 06, 2022
Signet Anticipates Solid Holiday Season, Raises Guidance

The jewelry giant posted a decline in same-store sales in the third quarter but is gearing up for a season of growth.

Brought to you by
How To Buy Colored Gemstones

Give your customers the full gemstone buying experience by using the 6C's.

TrendsDec 06, 2022
Pantone’s 2023 Color of the Year Is A Lot Like Rubellite, Spinel, Ruby

“Viva Magenta” easily finds its colored gemstone counterparts.

Weekly QuizDec 01, 2022
This Week’s Quiz
Test your knowledge of the latest jewelry news with this quick test.
Take the Quiz
AuctionsDec 06, 2022
Jewels from the Sunken ‘Ship of Gold’ Smash Auction Estimates

Holabird Western Americana Collections offered hundreds of treasures recovered from the S.S. Central America in its Dec. 3 sale.

ColumnistsDec 06, 2022
The Smart Lab: 6 Holiday Email Marketing Strategies To Boost Sales

From creating catchy subject lines to retargeting abandoned carts, Emmanuel Raheb has a half-dozen pieces of email marketing advice.

Brought to you by
Knowledge and Skills for Today’s Hot Topics

From laboratory-grown diamonds to design to country-of-origin, GIA's Alumni Collective™ has a seminar to suite your needs.

IndependentsDec 06, 2022
CD Peacock Names VP of Client Engagement, Experience

Qi Holtzman is a member of the second generation to run the family-owned Chicago area jeweler.

IndependentsDec 05, 2022
Holocaust Survivor and Jeffrey Mann Jewelers Matriarch Rena Mann Dies

Mann, who opened the Ohio jewelry store with her husband and son in 1984, was 95.

TechnologyDec 05, 2022
Timex Ticks into the Metaverse with Bored Ape Yacht Club

The watch brand will create 500 custom timepieces for holders of Bored Ape Yacht Club NFTs.

EditorsDec 05, 2022
Meet Jewelry’s First TikTok Star

When it comes to translating luxury into the social media platform’s approachable style, JewelsWithJules has cracked the code.

Events & AwardsDec 05, 2022
WJA Foundation Awards Nearly $60K in Scholarships for 2022-2023

Scholarship winners received awards in six different categories.

SourcingDec 02, 2022
Alrosa CEO Sergey Ivanov to Step Down, Report Says

According to Russian news sources, the sanctioned head of the diamond company is leaving to take a job with an investment group.

SourcingDec 02, 2022
Lucapa Sells 170-Carat Pink Diamond Unearthed This Summer

Said to be the largest pink diamond found in hundreds of years, “The Lulo Rose” was sold for an undisclosed sum.

AuctionsDec 02, 2022
Here’s How 2 Royal Jewels Performed at Auction in Denmark

A princess’s tiara fell within its pre-sale estimate while an Art Deco bracelet from a queen doubled it.

CollectionsDec 02, 2022
Piece of the Week: Foundrae’s Chain

A closer look at the bold links reveals a subtle, surprising detail.

Supplier BulletinDec 01, 2022
Take Your Jewelry Design Process Digital with the GIA Alumni Collective™

Sponsored by GIA Alumni Collective™

WatchesDec 01, 2022
Rolex to Certify Pre-Owned Watches

Retailers within its official distribution network will be able to sell the authenticated timepieces.

CollectionsDec 01, 2022
Kendra Scott’s New Collection is for Barbie Girls

The capsule collection combines the brand’s classic styles with Barbie’s signature pink color.

AuctionsDec 01, 2022
13-Carat Pink Diamond Withdrawn From Christie’s Auction

The auction house is not offering any details on why the fancy vivid pink stone was pulled from its upcoming “Magnificent Jewels” sale.

SourcingDec 01, 2022
Nomad’s Is Selling Its Stones to Raise Money for Ukraine Again

In the spirit of an advent calendar, “Gems to Help Ukraine” will sell a stone a day through Dec. 24 on the Nomad’s Instagram account.

GradingDec 01, 2022
PhotoScribe Granted Patent for Method that Verifies a Stone’s Identification

The secure mark combines an overt mark with a covert data set to provide assurance on a gem.

SurveysNov 30, 2022
5 Things Retailers Should Know About the Start to the Holiday Season

Plus, what a potential rail strike would mean for retailers.

WatchesNov 30, 2022
Watchfinder & Co. Will Launch a Marketplace Next Year

It will provide a place for select luxury watch retailers to sell their stock.

MajorsNov 30, 2022
Pomellato Buys Into Italian Goldsmith

The brand has purchased a minority stake in Costanzo & Rizzetto.

SourcingNov 30, 2022
Firestone Restarts Operations of Lesotho Diamond Mine

Liqhobong has been in a care-and-maintenance period since the start of the pandemic.


This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy