The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
50 Jewelers/50 States: Missouri
For Kansas City-based Tivol, the opportunities lie in the areas others see as obstacles.
Kansas City, Mo.--In 50 Jewelers/50 States, National Jeweler interviews one retailer in each of the 50 U.S. states to find out how they are meeting the challenges of the changing retail environment.
Kansas City, Missouri-based Tivol opened in 1910. Charles Tivol, who was a bench jeweler by trade, began creating one-of-a-kind pieces for the customers in the city.
Business grew even more under his son, Harold, who passed away last summer, and the 107-year-old retailer now has two stores--the flagship at Kansas City’s Country Club Plaza and one across the state line in Overland Park, Kansas.
It is helmed by third-generation owner Cathy Tivol and has 55 employees between its two locations.
Hunter Tivol McGrath, fourth-generation Tivol and the company’s vice president, shared with National Jeweler the digital projects they are working on to reach more consumers, building the customer experience and the importance of learning from mistakes.
NJ: What’s the biggest challenge your store is facing?
Hunter Tivol McGrath: I don’t like facing challenges; I like figuring out how to maximize opportunities that others see as obstacles.
Right now, we are actively engaged in new digital endeavors to reach a young, knowledgeable, value proposition-based client who still sees the value in building lasting relationships with experienced professionals.
We are focusing on digital marketing campaigns, with a strong attention to SEO (search engine optimization) and SEM (search engine marketing) while maintaining our brand image.
NJ: What’s the top-selling category and brand at your store?
HTM: We are well diversified in our categories, with a good mix between fine timepieces, fashion and bridal. We do not have one specific category that is leaps and bounds above another.
We are lucky enough to represent many of the finest brands in the world. Some of these brands include Rolex, Patek Philippe, Cartier, Jaeger-LeCoultre, Panerai, TAG Heuer, David Yurman, Roberto Coin, Steven Lagos, Penny Preville, Carelle, Rahaminov and Kwiat.
NJ: Describe your regional customer.
HTM: With our rich history, we have clients all over the country and even the world. Our clients are knowledgeable, engaging, savvy individuals who appreciate the value of luxury jewelry and what it represents.
NJ: What’s the most popular style of engagement ring with your clientele now?
HTM: Our clients’ style ranges from fashion-forward to traditional. We see quite a few solitaires and halo style rings right now.
NJ: Which social media accounts are important to your business?
HTM: We are highly focused on social media and
NJ: Do you have e-commerce? If so, how does it compare to in-store sales?
HTM: We do provide e-commerce through our website. We are striving to add more and more product every day to continue to compete in the online environment.
Because we are so focused on the client experience and customer service, we still are primarily focused on in-store sales. We are always working to find new and creative ways to take that experience to a digital platform.
NJ: What’s the best piece of advice you’d offer to other independent jewelry stores?
HTM: Know who you are, and be confident with that choice. Do not be afraid if you have made a mistake; learn from it and move on quickly.
NJ: What’s a fun fact about you we can share with our readers?
HTM: My mother, Cathy Tivol, is a foodie, and one of her dreams is to own a diner and flip burgers.
The Latest
The two organizations will host a joint event, “Converge,” in September 2025.
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The announcement came as the company reported a 23 percent drop in production in Q1.
The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The selected nine organizations have outlined their plans for the funds.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
The overhaul includes a new logo and enhanced digital marketplace.
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.