The announcement coincided with its full-year results, with growth driven by its jewelry brands.
Consumers Say These Are the Most-Improved Brands
Samsung, which had a problem with exploding smartphones a couple years back, topped the list compiled by data company YouGov.
New York—Data company YouGov has released its annual Index Ratings showing which brands boast the greatest overall “health,” according to consumers.
YouGov determines brand health through six factors: impression, value, quality, reputation, satisfaction and how likely consumers are to recommend them to others.
Consumers rate the 1,600 brands YouGov tracks on a scale of -100 to +100 in each of these six categories; the ultimate score is the average of the six ratings.
YouGov then establishes not only which brands have the best overall reputations among consumers, but also which have improved the most since last year.
In 2018, the winner of the most-improved distinction was Samsung, which faltered two years ago when its Galaxy Note 7 smartphones were overheating, with some models catching fire or exploding.
The second most improved brand is, fittingly, Galaxy itself.
Coming in at No. 3 is Amazon Alexa, followed by: Target, Walmart and Bank of America, which YouGov said has been steadily improving on the brand index ever since it hit a low during the 2008 financial crisis.
The No. 7 most improved brand is Hulu. The streaming service has received critical acclaim for its original series “The Handmaid’s Tale,” which won the Emmy for Outstanding Series last year, becoming the first streaming service-produced program to do so.
Volkswagen, which was caught cheating on diesel emissions tests in 2015, rounds out the list of most-improved brands at No. 8, followed by Dove and Paypal.
Overall, the 2018 YouGov Index Ratings of brands with best overall health is similar to last year’s list.
Band-Aid, again, claims the No. 1 spot, as it approaches its 100-year anniversary in 2020.
The No. 2 healthiest brand according to YouGov metrics is, again, Amazon.
Dawn rose two spots to No. 3, followed by Hershey’s, while Google dropped two places to No. 5 on the list.
Clorox, Netflix, M&M’s, Dove and Craftsmen round out the top 10.
Hershey’s, Netflix and Dove are new to this year’s top 10, while YouTube, Lowe’s and Quaker were knocked out of the top spots.
YouGov noted that the healthiest brands were largely popular household consumer goods and tech companies.
Restaurants, airlines, automakers, television networks (as opposed to streaming services) and apparel brands were “noticeably absent,” YouGov said.
The Latest
Looking ahead, the retailer said it sees “enormous potential” in Roberto Coin’s ability to boost its branded jewelry business.
Jewelry trade show veterans share strategies for engaging buyers, managing your time effectively, and packing the right shoes.
Despite the rising prices, consumers continue to seek out the precious metal.
This little guy’s name is Ricky and he just sold for more than $200,000 at Sotheby’s Geneva jewelry auction.
Though its website has been down for a week, Christie’s proceeded with its jewelry and watch auctions on May 13-14, bringing in nearly $80 million.
Despite the absence of “The Allnatt,” Sotheby’s Geneva jewelry auction totaled $34 million, with 90 percent of lots sold.
Tradeshow risks are real. Get tips to protect yourself before, during and after and gain safety and security awareness for your business.
Lilian Raji gives advice to designers on how to make the most of great publicity opportunities.
The mining company wants to divest its 70 percent holding in the Mothae Diamond Mine in an effort to streamline its portfolio.
Why do so many jewelers keep lines that are not selling? Peter Smith thinks the answer lies in these two behavioral principles.
The “Argyle Phoenix” sold for more than $4 million at the auction house’s second jewels sale.
The annual list recognizes young professionals making an impact in jewelry retail.
Owner David Mann is heading into retirement.
While overall sales were sluggish, the retailer said its non-bridal fine jewelry was a popular choice for Valentine’s Day.
The mining giant also wants to offload its platinum business as part of an overhaul designed to “unlock significant value.”
Christie's is selling one of the diamonds, moving forward with its Geneva jewelry auction despite the cyberattack that took down its website.
The ad aims to position platinum jewelry as ideal for everyday wear.
Retailers can customize and print the appraisal brochures from their store.
The move follows a price-drop test run in Q4 and comes with the addition of a “quality assurance card” from GIA for some loose diamonds.
The site has been down since Thursday evening, just ahead of its spring auctions.
The late former U.S. Secretary’s collection went for quadruple the sale’s pre-sale estimate.
Three fifth graders’ winning designs were turned into custom jewelry pieces in time for Mother’s Day.
Kimberly Adams Russell is taking over the role from her father, David Adams, marking the third generation to hold the title.
As a token of womanhood, this necklace depicts when Venus was born from the sea.
The deal gives the retailer control over the distribution of Roberto Coin jewelry in the U.S., Canada, Caribbean, and Central America.
Show your mother some love with a piece of fine jewelry.