Web Tech Co. Brings Augmented Reality to Jewelry Industry

TechnologyAug 28, 2017

Web Tech Co. Brings Augmented Reality to Jewelry Industry

Augmentes provides a shopping platform for retailers designed to entertain, engage and educate today’s consumers.

Houston--Global technology firm Augmentes is bringing a shopping platform to the jewelry industry that is designed to engage and educate today’s consumers.

The company is offering retailers e-commerce solutions ranging from web to mobile and allowing print and social media platforms to be more transactional with consumers through augmented reality.

Augmented reality is technology that superimposes a computer generated image onto a user’s view of the real world, providing a composite view. The proprietary software modules that Augmentes brings to retailers provide a cohesive digital consumer experience across online, mobile and in-store channels.

Augmentes said it can implement its turnkey solutions into existing software systems within 90 days.

Among the offerings for retailers are mobile-augmented commerce, augmented product catalog, print and product augmentation, 3-D augmented view, virtual touch and try-on, beacons for “near me” coupons and offers, image recognition for digital offers, and geo-fencing and sensor integration.

Rapid City, South Dakota-based Riddle’s Jewelry is the company’s first jewelry retail partner. The 65-store chain has said that since it partnered with Augmentes this year to redesign its website, e-commerce sales were up 30 percent in April and May, and 400 percent in June compared to last year.

Website page views are up 30 percent and online sessions increased by more than 20 percent, the store added.

The augmented reality market, along with that of virtual reality, is skyrocketing. In 2016, the market size of the two was $6.1 billion dollars, according to Statista, and is expected to more than double to $13.9 billion this year and reach $143.3 billion in 2020.

“You can imagine the potential augmented technologies have for the buyer socially and visually,” Augmentes founder Sundar Moorthi said. “Give customers the chance to interact on their smart phones and mobile devices, and you will compel them to purchases more often, simply because they are more involved with and stimulated by your products. More than any other industry, selling jewelry is about establishing empathy and creating desire, and nothing spurs desire like trying on jewelry. Augmented apps place customers virtually inside a product or store.”

For more information, call 281-401-9883, email or visit

Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

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