The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
Omi Privé Launches Enhanced Website, Necklace Giveaway
It also will donate $1,000 to the recently launched Art Smith Memorial Scholarship Fund at FIT, supporting black students in the school’s jewelry design program.
Los Angeles—Omi Privé is celebrating its new website with a jewelry giveaway and a donation to a good cause.
The gemstone jewelry brand has unveiled the new OmiPrivé.com, which highlights its jewels with up-close imagery that “cascades” across the screen. As users scroll down, more images are revealed.
The website experience is designed to act like a “unique gemstone journey,” the brand said, where each design can be appreciated on its own before users see another.
Omi also redesigned the site to serve as an educational resource about colored gems.
A new “gemstones” tab showcases the wide variety of stones used in the brand’s collection. Users can click through to learn details about each stone’s origins, available shades and birthstone month.
To celebrate its launch, the brand created a website scavenger hunt giveaway with a charitable aspect.
Users can enter to win by answering four questions, with answers found throughout the website.
Omi also will make a $1,000 donation in the winner’s name to the recently created Art Smith Memorial Scholarship Fund, created by 50 jewelry industry brands in partnership with FIT for scholarships and mentorships to support black students in the school’s jewelry design program.
“We worked to make the website visually stunning, showcasing our collection and telling our stories through text and imagery,” commented President and head designer Niveet Nagpal. “It was important that as you explore Omi Privé, that the website evoke passion, stimulate the senses, tell our story, and educate through our blogs and gemstone education section.”
“This is an important step for us to showcase our brand and one-of-a-kind pieces digitally as we further utilize technology to transition our highly personal and intimate brand into the digital and virtual platforms of the future.”
The Latest
The two organizations will host a joint event, “Converge,” in September 2025.
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
Meet Ben Claus—grand prize winner of For the Love of Jewelers 2023 Fall Design Challenge.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
The announcement came as the company reported a 23 percent drop in production in Q1.
The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The selected nine organizations have outlined their plans for the funds.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
The overhaul includes a new logo and enhanced digital marketplace.
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.