The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
Customized Gem Co. LovePendants to Launch in Vegas
The brand said it is offering a new take on the personalized jewelry trend with engraved gemstones, debuting a wholesale collection at the Luxury show.
New York--Personalized jewelry is one of the hottest trends in today’s fine jewelry market, and one new company said it is offering a fresh take on it.
Created by jewelry designer Robert Leser, LovePendants allows customers to create personalized pieces by engraving topaz, amethyst, green quartz or citrine with a significant letter, symbol or word.
To create the brand’s signature engraved gemstones, Leser created a 12 mm round gemstone cut with reversible flat surfaces. Both sides of the stone have tables surrounded by crown facets; one side is engraved and the other is used to view the engraving.
LovePendants said it has five categories of engravings: initials; sentiments, including words like hope and joy in English, Spanish and Chinese; popular symbols such as a cross, heart and shamrock; sorority letters, with 23 Greek organizations available; and awareness ribbons from more than 30 causes and a portion of the proceeds going to the Cancer Research Institute.
Customers also can request stones to be engraved with their own four-letter words or submit their own symbols to be produced in large quantities.
The gemstones are set in the customer’s choice of metal--gold vermeil, silver or 14-karat gold--to make a necklace, bracelet or charm.
Bracelets can be set with one or three stones, necklaces with one or more pendants and all can include diamond bezels.
At retail, charms start at $208 retail for silver options and go up to $699 for gold with diamond bezels.
Necklaces, meanwhile, start at $219 for single-stone silver styles and are $1,560 for two-stone in gold with diamond accents. Bracelets range from $256 for silver styles with one charm to $2,340 for three-stone styles in gold and diamonds.
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