Events & Awards

New ‘Luxury Jewelry Event’ Launching in New York

Events & AwardsAug 10, 2016

New ‘Luxury Jewelry Event’ Launching in New York

Metal + Smith features a select group of fine jewelry designers and is scheduled to take place Sept. 19.

Taking place Sept. 19 in New York, Metal + Smith will connect a small group of invited designers exhibiting their jewelry with retailers, who can place orders on the spot.

New York--To be clear, Metal + Smith is a trade show.

Scheduled to take place Sept. 19 in New York, Metal + Smith will host a small, invited group of independent designers who will showcase their jewelry to retailers.

But the team behind Metal + Smith balks at the term “trade show.” Their goal is to create an anti-trade show experience.

“We’re very careful not to use those words,” said Metal + Smith co-founder Lee Wright of the t- and s-words, “because we’re not a trade show. Even though we are retail focused, it’s about a more intimate relationship between the designer and whoever that guest is.”

“We consider ourselves a luxury event and we’re very specific and deliberate in not using the term ‘show’ or ‘trade’ in our own marketing,” said Metal + Smith executive and venture capitalist Lara Ervin.

Got it. But if Metal + Smith is a “luxury event” during which jewelry designers exhibit their work and retailers are able to place orders, what exactly is the difference?

Ervin explained, “We are different because our cost is significantly less, because we’re more concerned with having the right assortment (of designers) rather than just warehousing brands that can pay 20 to 40 grand to attend a show. We want our space to feel more like a private shopping experience rather than a noisy, crowded convention center, which we don’t think really bodes nicely with the term ‘luxury’ when you’re thinking of fine jewelry. We wanted it to feel more like when you go into Cartier or you go into Tiffany’s.”

“The biggest part of how we differ would be the focus,” said Wright. “We don’t have 500 brands exhibiting, we max out at 50 and that is because we think that’s enough for people coming to be able to see and digest, which I think a lot of my friends who are buyers simply can’t do, due to the size and expanse of tradeshows,” Wright said.

Wright’s background is in luxury branding. She and her Metal + Smith co-founder Nicole Barklayv, a luxury public relations professional, came up with the idea of hosting a small, curated trade show focused on creating a positive experience for designers two years ago.

“We have heard over and over, the brands lamenting about, ‘Gosh, there’s really nothing for us. We’re feeling underrepresented. We’re not feeling the success that we thought we would from doing
these types of shows that come so highly recommended,’” Wright said.

Wright and Barklayv enlisted a group of retail jewelry buyers and bloggers to handle the selection of designers invited to exhibit at Metal + Smith. “It was important to us to work with advisors who were young and hip and fresh and had a good pulse on what was happening in the jewelry space,” said Wright.

“The retailers were important because you can have a beautiful piece of jewelry and not be marketable for whatever reason, so we wanted to focus on what they’re buying as buyers,” added Ervin.

Between 1,100 and 1,200 editors, retailers, stylists and influencers have been invited to the one-day only show at the Mercantile Annex in Manhattan.

Designers participating include Dana Bronfman, Ilana Ariel, Kataoka, Margery Hirschey, Roule and Co., Selin Kent, Tap by Todd Pownell and Yael Sonia.

The Metal + Smith team hopes to host their event two to three times per year, eventually moving into other cities.

“We want to achieve a very prestigious place in the whole jewelry circuit,” said Wright. “We want our brands to know that we put them first. We want our brands to know that we are doing all of this in an effort to help them stand apart. We know we’re only as good as our brands.”

Echoed Ervin, “We’ve gotten brands who are coming all the way from Israel, who have never done a show at market or (brands that) have done a show at market coming from Japan. That tells us that what we’re doing is right, not just because we have New York brands or L.A. brands coming but because people are crossing oceans to get here for Metal + Smith and that’s important to note in your story.”

Noted.

Metal + Smith is scheduled to take place Sept. 19 from 1 to 9 p.m. For more information visit MetalAndSmith.com.
Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

Supplier BulletinJun 24, 2022
AGTA GemFair™ Denver is the Place to Be in September!

Sponsored by AGTA

Recorded WebinarsJun 24, 2022
Vegas Jewelry Recap: The Editors Weigh In

Watch the webinar in which National Jeweler’s editors talk about jewelry market week trends and their predictions for the rest of 2022.

MajorsJun 24, 2022
Banter by Piercing Pagoda Celebrates Pride with ‘SayGay’ Necklace

All proceeds up to $25,000 will benefit the It Gets Better Project, a nonprofit that supports LGBTQ+ youth.

Brought to you by
Discover The Extraordinary Italian Jewelry In Las Vegas!

Experience all the Italian Jewelry market has to offer in Las Vegas.

CollectionsJun 24, 2022
Piece of the Week: Marie Lichtenberg’s Hidden Message Locket

It’s a reminder that life is best lived with discretion.

Weekly QuizJun 23, 2022
This Week’s Quiz
Test your knowledge of the latest jewelry news with this quick test.
Take the Quiz
TechnologyJun 24, 2022
Cloud-Based POS Software Jewel360 Launches for Jewelry Retailers

The end-to-end software allows for real-time control over all sales, inventory, repairs, customer communications, and marketing.

EditorsJun 23, 2022
Antique Show Observations From a First-Time Attendee

Associate Editor Lenore Fedow shares her impressions of the Las Vegas Antique Jewelry & Watch Show and a few of her favorite finds.

Brought to you by
3 Reasons to Offer Estate Buying at Your Store

Provide your customers with a seamless selling solution by partnering with Windsor Jewelers, Inc.

GradingJun 23, 2022
AIGS Launches Grading Report for ‘Santa Maria’ Aquamarine

The Asian Institute of Gemological Sciences aims to set a color standard for the trade name.

SourcingJun 23, 2022
Rough Diamond Sales Rise Again for De Beers

Sales were up 36 percent year-over-year in June and are pacing 24 percent ahead of last year at this point.

AuctionsJun 23, 2022
Auction House Freeman’s Appoints First Rep in Florida

Kate Della Monica, a senior specialist in the Jewelry and Watches department, will relocate to the Sunshine State.

Lab-GrownJun 22, 2022
LVMH Luxury Ventures Sinks Money Into Lab-Grown Diamond Start-Up

LVMH’s investment arm has taken a stake in Lusix, a lab-grown diamond company based in Israel.

AuctionsJun 22, 2022
Here’s How Two 100-Plus-Carat Diamonds Did at Auction

Sotheby’s New York put a colorless diamond and a fancy deep orange-brown diamond up for sale last week, with mixed results.

CrimeJun 22, 2022
Leviev Diamonds Launches Bracelet to Help ‘Tinder Swindler’ Victims

Profits will help them recoup financial losses.

MajorsJun 22, 2022
Swarovski Names First Non-Family CEO

Retail veteran Alexis Nasard will step in as CEO on July 4.

SourcingJun 22, 2022
Edward Asscher to Remain WDC President for Another Year

The organization also extended the terms of Vice President Feriel Zerouki and Treasurer Ronnie VanderLinden.

ColumnistsJun 21, 2022
State of the Majors 2022: Reflections on Resilience

After suffering a professional setback, columnist Peter Smith reflects on our ability to bounce back even when the hits keep on coming.

IndependentsJun 21, 2022
Jeweler Tommy Glatz, Known for Being Creative and Kind, Dies at 68

Glatz owned and operated Glatz Jewelers in Aliquippa, Pennsylvania for more than 40 years.

MajorsJun 21, 2022
David Yurman Hires Chief of People, Strategy

Former McKinsey partner Emily Yueh marks new president Evan Yurman’s first hire.

TrendsJun 17, 2022
Britney Spears Wore Over $500K of Stephanie Gottlieb Diamonds at Her Wedding

The New York jeweler also made the pop star’s wedding bands.

AuctionsJun 17, 2022
5-Carat Paraiba Tourmaline Ring to Hit the Auction Block

It’s predicted to sell for up to $484,000 during the Bonhams Hong Kong Jewels and Jadeite auction on June 22.

CollectionsJun 17, 2022
Piece of the Week: Gemella’s ‘Stella’ Necklace

It’s as versatile as it is glamorous.

Supplier BulletinJun 16, 2022
HiBid Is A Jewelry Lover’s Best Friend

Sponsored by HiBid

TechnologyJun 16, 2022
Cartier, Amazon Suing ‘Influencer,’ Sellers Over Counterfeit ‘Love’ Jewelry

The alleged scheme involving fake “Love” bracelets, necklaces and rings was designed to circumvent Amazon’s counterfeit detection tools.

MajorsJun 16, 2022
Helzberg CEO Beryl Raff to Retire

Chief Financial Officer Brad Hampton will take over as the retailer’s new CEO.

CollectionsJun 16, 2022
Kirk Kara Unveils ‘Rayana’ Collection, New Bridal Styles at Luxury Show

Its new collection with subtle swirl designs draws inspiration from the family’s Armenian roots.

WatchesJun 16, 2022
Tudor Opens LA Flagship Boutique

It’s located at the Westfield Century City outdoor shopping center.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy