Events & Awards

Atlanta Jewelry Show to Host Virtual Show in September

Events & AwardsJul 29, 2020

Atlanta Jewelry Show to Host Virtual Show in September

It will complement the live jewelry trade show happening in October.

The fall edition of the Atlanta Jewelry Show was previously pushed from August to October. Now, it will feature a virtual edition in September to accommodate those who can’t attend due to COVID-19.

Atlanta—The Atlanta Jewelry Show is one of the few 2020 jewelry events slated to go on despite COVID-19, but in case retailers are nervous about travel, organizers have added a virtual element.

Originally scheduled for August, the live jewelry trade show is happening Oct. 24-25 at the Cobb Galleria Centre in Atlanta, Georgia, along with an education day on Oct. 23.

Now, organizers have announced a one-day online buying event on Sept. 1 beginning at 12 p.m. EST.

The AJS eMarketplace will be available to companies exhibiting at the October show and pre-registered retailers.

The eMarketplace is designed to mirror the look of a real trade show convention center, with a “lobby” where visitors can network virtually and an “Exhibit Hall” for browsing booths and searching for exhibiting brands. Attendees will be able to view products, catalogs and videos, plus live chat with salespeople.

A built-in meeting system allows for private face-to-face meetings via video calls, text chat and screen share sessions. Attendees can also connect with each other and as groups.

Just like at an in-person jewelry trade show, special show deals will be available from certain exhibitors.

“Our top commitment to our community is safety and with that, we recognize that planning a live event in Atlanta in October comes with a certain amount of uncertainty due to the daily changes in the pandemic restrictions and public sentiment,” noted Executive Director Libby Brown in a statement to National Jeweler.

“Monitoring the situation hour by hour, we are optimistic that the environment in October will allow us to host you safely and successfully in Atlanta. While optimistic, we are pragmatic to believe that not everyone will be ready to travel and for that reason, we have gone virtual!”

To protect visitors to the October show, AJS has established a safety protocol called “Safety Shines.”

Part of the protocol involves hosting the hybrid virtual/in-person event to prevent crowding.

Other measures include adjusting the floor plan to promote distancing, particularly at entrances and exits; no-touch temperature screenings prior to entry; requiring attendees to wear face masks when unable to distance; hand sanitizing stations; an increased cleaning and disinfecting schedule; and transparent barriers at areas like registration.

In a press release announcing the hybrid trade show, Bill Warren, owner of Gold Mine Fine Jewelry & Gifts, commented: “We appreciate the creative thinking of the Atlanta Jewelry Show to keep this important industry event

going. This show is always an excellent place to connect buyers and sellers, and discuss opportunities moving forward. We look forward to seeing our vendor partners and friends.”

Registration for the October 2020 show and September virtual event is currently open. More information is available online.
Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

MajorsNov 29, 2021
Here’s a Peek at David Yurman’s Holiday Windows

It’s a wintry wonderland in New York City.

SurveysNov 29, 2021
Survey: Jewelry, Watch Purchases Are Up in 2021

Here’s what else Provoke Insights found in its latest consumer study.

FinancialsNov 29, 2021
WatchBox Secures $165M in Expansion Funding

The pre-owned luxury watch platform also welcomed new members to its board.

Brought to you by
Train Your Staff Today with Interactive eLearning

Join the prestigious brands, industry organizations and sellers using IGI’s educational services.

GradingNov 29, 2021
BIJC, GIA to Offer Distance Learning Scholarships

They will cover the cost of earning a GIA Graduate Gemologist diploma for two students.

Weekly QuizNov 23, 2021
This Week's Quiz
Test your knowledge of jewelry news from the week of Nov. 22-26, 2021.
Take the Quiz
MajorsNov 24, 2021
Here Are This Year’s Black Friday Jewelry, Watch Deals

From Amazon to Zales, several retailers have deals lined up for the shopping holiday.

MajorsNov 24, 2021
Former JCK Associate Publisher Donna Borrelli Dies

The longtime industry veteran had a breakthrough case of COVID-19.

Brought to you by
3 Tips For Entering the Estate Market

Generate foot traffic and expand your jewelry expertise by adding an estate assortment to your store in partnership with Windsor Jewelers, Inc.

MajorsNov 24, 2021
Samuel B Has Now Donated More Than 1M Meals to Feeding America

The company donates 10 meals to the nonprofit for every piece of jewelry it sells.

×