Policies & IssuesFeb 20, 2026
Supreme Court Rules Against Most of President Trump’s TariffsIn a 6-3 ruling, the court said the president exceeded his authority when imposing sweeping tariffs under IEEPA.
Events & AwardsFeb 04, 2021
The Couture Show Is Moving to August As Well
The upscale jewelry trade show is scheduled for Aug. 24-26 at the Wynn Las Vegas.
Designer Alice Cicolini at her booth at Couture 2019, the last time the show took place. The 2021 show is scheduled for Aug. 24 to 26 in the new event space at the Wynn Las Vegas. (Photo credit: Sandro Art + Photography)
New York—Another jewelry trade show is placing its bet on August in Las Vegas.
On Wednesday, the organizers of Couture announced the show will take place Tuesday, Aug. 24 through Thursday, Aug. 26 at the Wynn Las Vegas, with a preview event scheduled for the evening of Aug. 23.
That is three months later, and a couple days shorter, than usual, which organizers hope will be enough time for national and international travel restrictions to ease, and for more people to be vaccinated and feel comfortable gathering.
In a news release announcing the change, Couture said it has been closely monitoring the pandemic and has been in discussion with Wynn officials for months about alternatives to the original June show dates.
It made the decision to move the show to late August based on feedback from exhibitors and attendees.
“We are delighted that we were able to secure August dates in our new event space at the Wynn Las Vegas,” Couture Director and Emerald Vice President Gannon Brousseau said in a release announcing the date change.
“Unique to Las Vegas properties, the Wynn provides us with the opportunity to utilize ample indoor and outdoor event spaces, and we look forward to taking advantage of the entire property during our upcoming show.”
Brousseau said in the coming months, show organizers will be working with the Wynn to ensure the show is implementing the highest health and safety measures recommended by health officials and government agencies.
In addition to being later in the year, there is another change for Couture 2021.
The jewelry trade show is moving into the new convention and meeting space in the Wynn, which opened in early 2020.
Meanwhile, the Las Vegas Antique Jewelry & Watch Show, which is also owned and operated by Emerald, is migrating from the Las Vegas Convention Center to the space formerly occupied by Couture.
The antique show will be held in the Wynn’s Lafite and Latour ballrooms this year.
It will be a temporary change, a show spokesperson confirmed, with the trade-only show expected to return to the convention center in 2022.
“The temporary move means attendees to both events can experience Las Vegas Market Week in one venue, thereby limiting exposure to those outside of the immediate community,” said the release.
For more information about Couture 2021 or to obtain press credentials, contact Michelle Orman. Orman can be reached at Michelle@LastWordComm.com or 646-302-5521.
On Wednesday, the organizers of Couture announced the show will take place Tuesday, Aug. 24 through Thursday, Aug. 26 at the Wynn Las Vegas, with a preview event scheduled for the evening of Aug. 23.
That is three months later, and a couple days shorter, than usual, which organizers hope will be enough time for national and international travel restrictions to ease, and for more people to be vaccinated and feel comfortable gathering.
In a news release announcing the change, Couture said it has been closely monitoring the pandemic and has been in discussion with Wynn officials for months about alternatives to the original June show dates.
It made the decision to move the show to late August based on feedback from exhibitors and attendees.
“We are delighted that we were able to secure August dates in our new event space at the Wynn Las Vegas,” Couture Director and Emerald Vice President Gannon Brousseau said in a release announcing the date change.
“Unique to Las Vegas properties, the Wynn provides us with the opportunity to utilize ample indoor and outdoor event spaces, and we look forward to taking advantage of the entire property during our upcoming show.”
Brousseau said in the coming months, show organizers will be working with the Wynn to ensure the show is implementing the highest health and safety measures recommended by health officials and government agencies.
In addition to being later in the year, there is another change for Couture 2021.
The jewelry trade show is moving into the new convention and meeting space in the Wynn, which opened in early 2020.
Meanwhile, the Las Vegas Antique Jewelry & Watch Show, which is also owned and operated by Emerald, is migrating from the Las Vegas Convention Center to the space formerly occupied by Couture.
The antique show will be held in the Wynn’s Lafite and Latour ballrooms this year.
It will be a temporary change, a show spokesperson confirmed, with the trade-only show expected to return to the convention center in 2022.
“The temporary move means attendees to both events can experience Las Vegas Market Week in one venue, thereby limiting exposure to those outside of the immediate community,” said the release.
For more information about Couture 2021 or to obtain press credentials, contact Michelle Orman. Orman can be reached at Michelle@LastWordComm.com or 646-302-5521.
The new Couture dates overlap with the dates for JCK Las Vegas 2021, which is now scheduled for late August as well.
“Making sure that Market Week is convenient for our industry is always very much top of mind for us, and we do communicate with JCK in general,” the show spokesperson noted when asked if Couture and JCK consulted each other regarding the August date changes this year.
“That said, it is merely coincidental that we are both moving to a similar date pattern this year.”
More on Events & Awards
The Latest
ColumnistsFeb 20, 2026
Peter Smith: Happiness, Cavemen, and Jewelry SalesSmith encourages salespeople to ask customers questions that elicit the release of oxytocin, the brain’s “feel-good” chemical.
MajorsFeb 20, 2026
Jewelers Vigilance Committee Names Julie Yoakum Board ChairJVC also announced the election of five new board members.
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench JewelersLaunched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.
CollectionsFeb 20, 2026
Boucheron’s ‘Faisceaux’ Brooch Heads to V&A MuseumThe brooch, our Piece of the Week, shows the chromatic spectrum through a holographic coating on rock crystal.
Weekly QuizFeb 19, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsFeb 19, 2026
Bailey’s Fine Jewelry Co-Founder ‘Mama Ann’ Bailey Dies at 100Raised in an orphanage, Bailey was 18 when she met her husband, Clyde. They opened their North Carolina jewelry store in 1948.
IndependentsFeb 19, 2026
Material Good Opens Third Location Material Good is celebrating its 10th anniversary as it opens its new store in the Back Bay neighborhood of Boston.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
AuctionsFeb 18, 2026
Joanna Carson’s Jewels Head to AuctionThe estate of the model, philanthropist, and ex-wife of Johnny Carson has signed statement jewels up for sale at John Moran Auctioneers.
PodcastsFeb 18, 2026
Episode 2: Jewelry Trends & Does the Red Carpet Matter?Are arm bands poised to make a comeback? Has red-carpet jewelry become boring? Find out on the second episode of the “My Next Question” podcast.
MajorsFeb 18, 2026
Select Jewelry Inks Agreement to Distribute Lightweight Gold JewelryIt will lead distribution in North America for Graziella Braccialini's new gold pieces, which it said are 50 percent lighter.
Policies & IssuesFeb 18, 2026
Community for Ethical Jewelry Looks for Executive DirectorThe organization is seeking a new executive director to lead it into its next phase of strategic growth and industry influence.
TrendsFeb 17, 2026
A Bit of Jewelry for the Year of the HorseWestern wear continues to trend in the Year of the Fire Horse and along with it, horse and horseshoe motifs in jewelry.
SourcingFeb 17, 2026
Colored Gemstone Experts Talk Tariffs, Trends in TucsonAlthough the market is robust, tariffs and precious metal prices are impacting the industry, Stuart Robertson and Brecken Branstrator said.
GradingFeb 17, 2026
Dr. George Rossman, Former GIA Governor, Dies at 81Rossman, who advised GIA for more than 50 years, is remembered for his passion and dedication to the field of gemology.
CrimeFeb 13, 2026
JSA Offering $10K Reward in Nancy Guthrie Case Guthrie, the mother of “Today” show host Savannah Guthrie, was abducted just as the Tucson gem shows were starting.
IndependentsFeb 13, 2026
97-Year-Old New Mexico Jewelry Store To CloseButterfield Jewelers in Albuquerque, New Mexico, is preparing to close as members of the Butterfield family head into retirement.
CollectionsFeb 13, 2026
A ‘Rosebud’ Necklace for Valentine’s DayPaul Morelli’s “Rosebud” necklace, our Piece of the Week, uses 18-karat rose, green, and white gold to turn the symbol of love into jewelry.
MajorsFeb 13, 2026
JFC Announces New BeneficiariesThe nonprofit has welcomed four new grantees for 2026.
MajorsFeb 12, 2026
These 8 Saks Fifth Avenue Stores Are ClosingParent company Saks Global is also closing nearly all Saks Off 5th locations, a Neiman Marcus store, and 14 personal styling suites.
CollectionsFeb 12, 2026
British Museum Raises $5M to Keep Jewel Linked to Henry VIII, Katherine of AragonIt is believed the 24-karat heart-shaped enameled pendant was made for an event marking the betrothal of Princess Mary in 1518.
SourcingFeb 12, 2026
‘Cotton Candy’ Necklace, 35-Carat Kunzite Win 2025 ‘Buyer’s Choice’ AwardsThe AGTA Spectrum and Cutting Edge “Buyer’s Choice” award winners were announced at the Spectrum Awards Gala last week.
Events & AwardsFeb 12, 2026
Kering Opens Entries for 2026 Sustainability-Focused AwardThe “Kering Generation Award x Jewelry” returns for its second year with “Second Chance, First Choice” as its theme.
TrendsFeb 11, 2026
Halle Berry’s Retro Engagement Ring Is a Sapphire-Set StunnerSourced by For Future Reference Vintage, the yellow gold ring has a round center stone surrounded by step-cut sapphires.
MajorsFeb 11, 2026
Francesca’s Files for Chapter 11 Bankruptcy AgainThe clothing and accessories chain announced last month it would be closing all of its stores.
CollectionsFeb 11, 2026
Zales Turns Sweethearts Into Jewelry for Valentine’s Day CollectionThe “Zales x Sweethearts” collection features three mystery heart charms engraved with classic sayings seen on the Valentine’s Day candies.
TechnologyFeb 11, 2026
Gemvision Symposium 2026 Slated for AprilThe event will include panel discussions, hands-on demonstrations of new digital manufacturing tools, and a jewelry design contest.
