The “Icons” holiday campaign spotlights four classic diamond jewelry styles reimagined in “Desert Diamond” tones.
Hearts On Fire names new president
Hearts On Fire has promoted Chief Marketing Officer Caryl Capeci to president while Chief Financial Officer Tom Carlo is taking on the additional role of chief operating officer.
Both promotions are effective immediately.
Capeci and Carlo are replacing Bill Anderson, who is stepping down from his post as president and COO but remains a member of the diamond brand’s executive committee.
Anderson has been with Hearts On Fire for more than 12 years, joining the company as CFO in 2003. He became president and COO in 2012.
While Glenn Rothmann, who started Hearts On Fire with his wife Susan in 1996, is still the CEO, it is Capeci and Carlo who now will direct day-to-day operations of the company and guide it into its next stage of growth, Capeci said.
These promotions are the latest in a series of changes for Hearts On Fire, which was acquired by Hong Kong-based manufacturer and retailer Chow Tai Fook last year for $150 million.
Since that time, the diamond brand, which remains based in Boston, opened its first stores in mainland China and introduced a new global advertising campaign aimed at millennial consumers, called Ignite Something.
Chow Tai Fook also owns Mémoire, a wedding band brand that is managed through Hearts On Fire’s U.S. headquarters in Boston and headed by CEO J. Douglas McDowell.
On Monday, the same day it announced the promotions of Capeci and Carlo, Hearts On Fire said that its former Executive Vice President of Sales Gilly Strauss will now be the president of Mémoire, running the company alongside McDowell.
He will attempt to grow the business “into a brand that far exceeds its current focus on wedding and anniversary bands.”
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