Flagship Saks Fifth Avenue Debuts Renovated Jewelry Floor

MajorsMay 23, 2018

Flagship Saks Fifth Avenue Debuts Renovated Jewelry Floor

“Jewelry on 2” includes private viewing rooms, repair and cleaning services, and a team of style advisers for personalized attention.

Saks Fifth Avenue refreshed the look of its jewelry department at its New York flagship to give it a more boutique, experiential feeling. The floor opened to the public Tuesday.

New York--Saks Fifth Avenue debuted the renovated jewelry department in its flagship store in New York City on Tuesday.

The 7,000-square-feet “Jewelry on 2” aims to give customers the luxury jewelry experience, Saks said, including exclusive product and private jewelry viewing rooms as well as repair and cleaning services and personalized attention from a team of style advisers.

As the name suggests, it’s located on the store’s second floor, adjacent to “Beauty 2.0,” Saks’s experiential beauty department.

The retailer said its store design and planning team partnered with design firm Gensler to create a boutique aesthetic for the jewelry department.

The firm gave it modern finishes mixed with materials in neutral shades, like “richly textured agglomerate white stone flooring,” custom wallcovering handmade with beads and mica flakes and a suspended metal and ceramic wire art installation, dubbed “Bird & Pearl,” to add a “whimsical aura.”

The David Webb display at Saks Fifth Avenue’s new “Jewelry on 2” floor in the New York flagship

The space’s jewelry lineup features a mix of established and emerging designers, including Amali, Anita Ko, Aurélie Bidermann, David Webb, David Yurman, Gurhan, ILA Jewelry, Ippolita, Jacquie Aiche, John Hardy, Marco Bicego, Mikimoto, Mizuki, Pomellato, Roberto Coin, Temple St. Clair and Zoë Chicco.

It also carries brands exclusive to the Saks New York location, such as Hueb, Etho Maria, Messika, Nina Gilin, Tomasz Donocik and more.

“Jewelry on 2 offers our clients an intimate, well-rounded shopping experience, one filled with unique services and offerings,” said Marta Nowakowski, vice president, divisional merchandise manager at Saks.

“Located on the second floor of our flagship, Jewelry on 2 has over 40 brands, expert Saks Style Advisors and two private viewing jewelry rooms, which can host designer public appearances, trunk shows, pop-ups, special events and private meet-and-greets with designers and creative directors--all set in an intimate, specialty boutique environment.”

The Fifth Avenue flagship is undergoing a multi-year renovation, and Jewelry on 2 is one of two phases relating to jewelry specifically, according to Nowakowski. The second phase will open a fine jewelry boutique on the lower level called “The Vault,” set to open next year.

The move reflects fine jewelry’s increasing importance for the retailer, which also led it to open the jewelry-dedicated Saks: The Vault in Greenwich, Connecticut, in May 2017. 

Editor’s Note: This story was updated on May 23 to reflect the correct opening date of Saks: The
Vault. The article erroneously stated that it was opened in fall 2015.
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

Events & AwardsDec 03, 2021
JA New York's Spring Show to Return in 2022

The New Designer Gallery will also make its comeback.

Events & AwardsDec 03, 2021
Gary Roskin Will Receive the 2022 Bonanno Award

Roskin heads the International Colored Gemstone Association, and is a graduate gemologist, author, journalist, and diamond grading expert.

Policies & IssuesDec 03, 2021
Alliance for Responsible Mining Names New Executive Director

Gina D’Amato joins with more than 15 years of experience in sustainable development.

Brought to you by
Train Your Staff Today with Interactive eLearning

Join the prestigious brands, industry organizations and sellers using IGI’s educational services.

CollectionsDec 03, 2021
Piece of the Week: Angely Martinez’s Island Bar Ring

The designer’s memories of beach trips and nature in the Dominican Republic inspired her new opal and pearl collection, “Aqualescence.”

Weekly QuizDec 02, 2021
This Week's Quiz
Test your knowledge of jewelry news from the week of Nov. 29-Dec. 3, 2021.
Take the Quiz
FinancialsDec 02, 2021
Signet Raises Guidance Again, Expands Selection of Lab-Grown Diamonds

Its additions include an exclusive lab-grown diamond cut for Zales’ “Vera Wang True” line and a lab-grown option for Kay’s “Leo” cut.

TrendsDec 02, 2021
A New Book on Lover’s Eyes Jewelry Is Out Now

“Lover’s Eyes: Eye Miniatures from the Skier Collection” features more than 130 examples of the much-sought-after antique style.

Brought to you by
3 Tips For Entering the Estate Market

Generate foot traffic and expand your jewelry expertise by adding an estate assortment to your store in partnership with Windsor Jewelers, Inc.

SurveysDec 02, 2021
2021 Will Be the ‘Year of Jewelry,’ Analyst Says

Edahn Golan forecasts a blockbuster holiday season will cap off a stellar year for U.S. jewelry sales.