Flagship Saks Fifth Avenue Debuts Renovated Jewelry Floor

MajorsMay 23, 2018

Flagship Saks Fifth Avenue Debuts Renovated Jewelry Floor

“Jewelry on 2” includes private viewing rooms, repair and cleaning services, and a team of style advisers for personalized attention.

Saks Fifth Avenue refreshed the look of its jewelry department at its New York flagship to give it a more boutique, experiential feeling. The floor opened to the public Tuesday.

New York--Saks Fifth Avenue debuted the renovated jewelry department in its flagship store in New York City on Tuesday.

The 7,000-square-feet “Jewelry on 2” aims to give customers the luxury jewelry experience, Saks said, including exclusive product and private jewelry viewing rooms as well as repair and cleaning services and personalized attention from a team of style advisers.

As the name suggests, it’s located on the store’s second floor, adjacent to “Beauty 2.0,” Saks’s experiential beauty department.

The retailer said its store design and planning team partnered with design firm Gensler to create a boutique aesthetic for the jewelry department.

The firm gave it modern finishes mixed with materials in neutral shades, like “richly textured agglomerate white stone flooring,” custom wallcovering handmade with beads and mica flakes and a suspended metal and ceramic wire art installation, dubbed “Bird & Pearl,” to add a “whimsical aura.”

The David Webb display at Saks Fifth Avenue’s new “Jewelry on 2” floor in the New York flagship

The space’s jewelry lineup features a mix of established and emerging designers, including Amali, Anita Ko, Aurélie Bidermann, David Webb, David Yurman, Gurhan, ILA Jewelry, Ippolita, Jacquie Aiche, John Hardy, Marco Bicego, Mikimoto, Mizuki, Pomellato, Roberto Coin, Temple St. Clair and Zoë Chicco.

It also carries brands exclusive to the Saks New York location, such as Hueb, Etho Maria, Messika, Nina Gilin, Tomasz Donocik and more.

“Jewelry on 2 offers our clients an intimate, well-rounded shopping experience, one filled with unique services and offerings,” said Marta Nowakowski, vice president, divisional merchandise manager at Saks.

“Located on the second floor of our flagship, Jewelry on 2 has over 40 brands, expert Saks Style Advisors and two private viewing jewelry rooms, which can host designer public appearances, trunk shows, pop-ups, special events and private meet-and-greets with designers and creative directors--all set in an intimate, specialty boutique environment.”

The Fifth Avenue flagship is undergoing a multi-year renovation, and Jewelry on 2 is one of two phases relating to jewelry specifically, according to Nowakowski. The second phase will open a fine jewelry boutique on the lower level called “The Vault,” set to open next year.

The move reflects fine jewelry’s increasing importance for the retailer, which also led it to open the jewelry-dedicated Saks: The Vault in Greenwich, Connecticut, in May 2017. 

Editor’s Note: This story was updated on May 23 to reflect the correct opening date of Saks: The
Vault. The article erroneously stated that it was opened in fall 2015.
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

WatchesOct 22, 2021
New Citizen Campaign Shines Light on Solar Power

The “Purposeful Power” campaign will raise money for Everybody Solar, which provides solar power to nonprofits.

CollectionsOct 22, 2021
The Artistry 2022 Catalog Is Out

It’s full of bestsellers to stock up on.

CollectionsOct 22, 2021
Piece of the Week: Nouvel Heritage’s Mood Necklace

The brand’s signature bangle gets a necklace companion.

Brought to you by
Buying a Diamond is More Than Knowing the 4C’s

Buyers may be excited about online diamond deals, but there are uncertainties surrounding the authenticity and clarity of the diamonds.

SurveysOct 21, 2021
10 Retailers on Why They Expect the Diamond Boom to Continue

However, their optimistic outlook comes with a hint of caution due to a number of factors out of their collective control.

Weekly QuizOct 22, 2021
This Week's Quiz
Test your knowledge of jewelry news from the week of Oct. 18-22, 2021.
Take the Quiz
SourcingOct 21, 2021
This Coffee-Table Book Is the Perfect Present for Diamond Lovers

The tome offers an appreciation for the stone through the voices of celebrities, designers, and other diamond lovers.

ColumnistsOct 21, 2021
Squirrel Spotting: It’s a Diamond Moment!

It’s no doubt diamond sales are booming, but why? Peter Smith explores the complicated reasons why consumers want the stones right now.

Brought to you by
Viva Italia! Why the JCK Italian Pavilion Was a Sight Worth Seeing at JCK Las Vegas

One of the highlights of the JCK show in Las Vegas has always been the Italian Pavilion, buzzing with excitement and elegance.

IndependentsOct 21, 2021
Quiz: How Closely Have You Been Reading Our Columns?

Brush up on the finer points of customer budgets, recruiting new employees and driving traffic to a new website with this quick test.