Majors

Tiffany To Open Exhibition in Shanghai This Fall

MajorsJul 11, 2019

Tiffany To Open Exhibition in Shanghai This Fall

“Vision & Virtuosity” will feature memorable pieces from the brand’s history, including the Tiffany Diamond and an original “Breakfast at Tiffany’s” script.

Tiffany & Co. will exhibit the Tiffany Diamond, a 128.54-carat fancy yellow, alongside iconic memorabilia at “Vision & Virtuosity” in Shanghai this fall.

Shanghai—Tiffany & Co. is opening an exhibition in Shanghai this fall showcasing some of the most iconic pieces and moments in the brand’s history.

From “Breakfast at Tiffany’s” memorabilia to the Tiffany Diamond, the “Vision & Virtuosity” exhibition will take visitors on a journey through the Tiffany Archives via six themed rooms.

In a press release, the retailer called Shanghai a “fitting destination” for the exhibition, noting the city’s “rich cultural heritage and international influence.”

It is unknown at this time if Tiffany will take “Vision & Virtuosity” to any other cities.

“If we see an appropriate opportunity, we may consider bring the exhibition elsewhere but at this time, we cannot confirm any future locations,” a Tiffany spokesperson said in an email to National Jeweler Wednesday.

The exhibition will open on Sept. 23 and run through Nov. 10 at the Fosun Foundation in Shanghai, with all ticket sales going to the foundation’s charitable programs.

Here are the themes of the six rooms.

Blue Is the Color of Dreams

The first room will be decked out in the iconic Tiffany Blue color, highlighting its importance to both the brand and popular culture. It will feature blue stones, such as Montana sapphire and tanzanite, a purplish-blue stone introduced by the brand in 1968.

The World of Tiffany

The second room will focus on the brand’s representation in popular culture, including appearances in film, television, music and literature. It will tell the stories of how the Tiffany Blue Box came to be and how the Fifth Avenue flagship store in New York was built, as well as give visitors a look at the influential figures who have worn Tiffany jewels over the years.

The Tiffany Blue Book

The third room is dedicated to the Tiffany Blue Book, the annual high jewelry catalog first introduced in 1845. Visitors can see Blue Book selections from the original catalog to the current collections from Chief Artistic Officer Reed Krakoff as well as pieces created by designers Jean Schlumberger and Elsa Peretti.

Tiffany Love

The fourth room celebrates “the important role that Tiffany has played in the world’s greatest love stories,” Tiffany said. The room will showcase the iconic Tiffany Setting as well as the more recent Tiffany True engagement ring.

Breakfast at Tiffany’s

The fifth room will pay homage to “Breakfast at Tiffany’s,” the 1961 classic based on Truman Capote’s novel of the same name. Visitors can take a look at behind-the-scenes photos

taken at the Fifth Avenue flagship store as well as the original script with actress Audrey Hepburn’s personal notes.


The Breakfast at Tiffany’s room will showcase an original script with notes from actress Audrey Hepburn.
 
Diamonds: Miracles of Nature

The sixth and final room will showcase Tiffany’s diamond legacy from the Gilded Age and Art Deco periods to present day. The Tiffany Diamond, a 128.54-carat fancy yellow diamond, worn most recently by Lady Gaga at the 2019 Oscars, will be on display.
Lenore Fedowis the associate editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

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