TrendsOct 03, 2025
Selena Gomez, Benny Blanco Tie the Knot Wearing Diamonds, White MetalsGomez’s jewelry included Tiffany & Co. drop-style earrings while Blanco stacked diamonds from Jacob & Co. on his wrist.
MajorsSep 17, 2019
Zales’ New Collection Is a Tribute to Marilyn Monroe
Channeling the iconic actress’ independent spirit, the collection became available online this week and will hit stores in October.
Diamond and 14-karat gold styles from Zales’ new Marilyn Monroe collection
New York—Zales’ newest fine jewelry collection encourages consumers to “be their own muse,” enlisting one icon as the ultimate example.
The Marilyn Monroe collection comprises 65 pieces of sterling silver, 10-karat and 14-karat gold jewelry with diamonds, in motifs channeling the actress’ career, from lips to the white dress Monroe wore—and famously lost control of—in 1955’s “The Seven Year Itch.”
A bezel-set diamond stands in for Monroe’s signature beauty mark and tributes are paid to other motifs synonymous with the star—lipstick, high heels, stars and even the dog Frank Sinatra gave her, named “Maf,” short for “Mafia.”
In a less literal tribute to Monroe, styles like chandelier earrings with baguette-cut diamonds and graduated diamond-drop pendants and earrings reference the classic styles of the 1950s, the actress’ most prominent creative era.
While the references might be decades old, Zales is spinning the story with a modern twist, courtesy of the collection’s accompanying digital campaign that reads, “I am my own muse. I am a diamond,” which, alongside imagery of the jewelry and Monroe, shows a contemporary woman.
In a manifesto accompanying the campaign imagery, Zales explains that it represents a woman who is unique, unmistakable and strong, forging her own path.
The collection also encompasses intricate bridal styles, inspired by Monroe’s famous quote to “love bravely.”
The assortment hit Zales.com on Sept. 15 and will be available in its stores on Oct. 7.
A sterling silver and diamond pendant depicting Monroe’s dress sells for $100 while a 1.5-carat pear-shaped diamond engagement ring in 14-karat white gold sells for $5,800.
While the references might be decades old, Zales is spinning the story with a modern twist, courtesy of the collection’s accompanying digital campaign that reads, “I am my own muse. I am a diamond,” which, alongside imagery of the jewelry and Monroe, shows a contemporary woman.
In a manifesto accompanying the campaign imagery, Zales explains that it represents a woman who is unique, unmistakable and strong, forging her own path.
The collection also encompasses intricate bridal styles, inspired by Monroe’s famous quote to “love bravely.”
The assortment hit Zales.com on Sept. 15 and will be available in its stores on Oct. 7.
A sterling silver and diamond pendant depicting Monroe’s dress sells for $100 while a 1.5-carat pear-shaped diamond engagement ring in 14-karat white gold sells for $5,800.
More on Majors
The Latest
GradingOct 03, 2025
Grading Lab HRD Antwerp Names New CEODiamond industry banking veteran Paul De Wachter will take on the role in January 2026.
TrendsOct 03, 2025
Piece of the Week: Kallati’s Pink Sapphire RingTaylor Swift flaunts an Elizabeth Taylor-esque gemstone in promo for her new album, “The Life of a Showgirl.”
CollectionsOct 02, 2025
Boucheron Debuts Cuffs Crafted With 3D-Printed SandIts “Quantre Sand” capsule was made using a 3D sand printing technique borrowed from the automotive and aeronautics industries.
Weekly QuizOct 02, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeOct 02, 2025
$1M in Jewelry Stolen in Northern California Smash and Grab Four individuals have been charged in the “takeover-style” robbery of Heller Jewelers last month, and additional charges are expected.
TrendsOct 02, 2025
Amanda’s Style File: October’s Colorful ShowThe month’s birthstones, tourmaline and opal, complement the palette of autumn.
Brought to you by
reDollar.com Is Rolling Out the Next Level Jewelry, Diamond & Watch Consignment ProgramWith their unmatched services and low fees, reDollar.com is challenging some big names in the online consignment world.
ColumnistsOct 01, 2025
Peter Smith: Why Vendor Success Starts With Self-ReflectionSmith shares the importance of looking at your company with openness and honesty to identify opportunities you may be missing.
EditorsOct 01, 2025
Playing Favorites: The Best Jewelry From VicenzaoroAssociate Editor Natalie Francisco visited Italy to spot jewelry trends at the September Vicenzaoro show and share her top finds.
SurveysOct 01, 2025
Consumer Confidence Hits 5-Month Low in September Respondents were concerned about job availability and rising prices.
SourcingOct 01, 2025
Gemfields’ H1 Revenue Falls 47%Its latest interim financials revealed a challenging first half due in part to production troubles at its mines.
CrimeSep 30, 2025
2 Suspects Charged in $300K Sleight-of-Hand Jewelry Store ScamTwo men allegedly used counterfeit bills to purchase luxury watches and jewelry from a North Carolina jeweler.
CollectionsSep 30, 2025
Billie Eilish, Finneas Partner with John HardyThe “Lovestruck” collection, designed with the Academy and Grammy award-winning siblings, is the brand’s first lab-grown diamond offering.
IndependentsSep 30, 2025
Spinelli Kilcollin Announces Residency in DallasThe brand, celebrating its 15th anniversary, has popped up at Market, a luxury fashion destination in Highland Park Village.
IndependentsSep 29, 2025
Nina Pugliese, Longtime Henne Jewelers Employee, Dies at 65She was remembered as a creative and generous woman of faith, who also had a sweet tooth.
TrendsSep 29, 2025
Amanda’s Style File: Ear FocusMove over neck mess, the ear story is the way to make a layering statement today.
IndependentsSep 29, 2025
Mark Henry Jewelry to Debut in CanadaThe New York-based brand is set to launch a limited-time offering for the holiday season at Holt Renfrew in Toronto.
MajorsSep 29, 2025
Overnight Releases New Bridal CatalogThe “Volume 7” bridal catalog features best-selling engagement rings, trending styles, and a new section highlighting anniversary bands.
SurveysSep 26, 2025
Online Shopping, Influencers to Drive Holiday Spending, Mastercard SaysHoliday sales growth is expected to slow as consumers grapple with inflation and tariff-related uncertainty.
Events & AwardsSep 26, 2025
Winners of Austin Jewelry Design Contest Announced Jamie Turner Designs is among the winners of the local “Austin Shines” contest, hosted by Eliza Page, a jewelry store in Austin, Texas.
TrendsSep 26, 2025
Piece of the Week: Kwit Jewelry’s Square Signet Pinky RingThe red and azure colorway is one of many fun enamel pairings offered, bringing whimsy to the classic style of a monogramed signet ring.
Policies & IssuesSep 25, 2025
JA CEO Provides Tariff Update Following Annual Fly-InA trade deal with Switzerland seems probable, but reaching an agreement with India remains a challenge, David Bonaparte said.
SourcingSep 25, 2025
2 African Countries Aim to Take Stake in De Beers Botswana’s president said his country wants a controlling share, while Angola envisions multiple countries holding minority stakes.
Lab-GrownSep 25, 2025
Kira Jewels Expands Lab-Grown Diamond ProductionThe manufacturer is adding 1,400 chemical vapor deposition (CVD) reactors to its growing facility in India.
IndependentsSep 25, 2025
Alex Moss’ New Flagship Brings Bold Jewels to SoHoThe jeweler to the stars has worked with Drake, A$AP Rocky, Tyler the Creator, and other celebrities.
WatchesSep 25, 2025
Wilson & Son Jewelers Donates to the Horological Society of New YorkThe Scarsdale, New York-based jeweler donated a professional-grade watch cleaning machine.
