The charm necklace features six nautical charms of shells and coral that founder Christina Puchi collected on Florida’s beaches.
Erin Limas Earns Borsheims Award
The jeweler gives the “Ike It” award annually to one employee who demonstrates excellent customer service, loyalty and dedication.

Omaha, Neb.—Borsheims has announced the winner of its annual “Ike It” Award.
The recipient is Chief Financial Officer Erin Limas, who has worked for Borsheims for more than three decades.
Borsheims employees nominate and select the winner of the Ike It Award, based on their excellent customer service, commitment, hard work, loyalty and dedication.
Limas began her career as an accountant at Borsheims in 1987, where she worked her way up the ranks, earning her CFO title in 1996.
She has served as a project leader on many company projects and implemented the store’s inventory tracking and selling system. She’s managed lease negotiations, major remodels and helped launch the first Borsheims website.
In a press release, the company said Limas “is known for her intensity, enthusiasm, insight, and humor and is always willing to pitch in wherever she is needed.”
President and CEO Karen Goracke added, “Erin’s undying passion, dedication, and loyalty to Borsheims combined with her knowledge and business acumen have helped to guide us.
“Erin is always looking to the future and makes sure the rest of us are, too. She exemplifies everything the Ike It Award stands for.”
The Ike It Award was created in 1992, the year following beloved employee Ike Friedman’s death.
The award represents Borsheims’ key values, including a willingness and enthusiasm to help others.
The Latest

Campbell joins the company as vice president of business development while Liebler is the new vice president of operations.

The medals feature a split-texture design highlighting the Games’ first time being hosted by two cities and the athletes’ journeys.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

Sponsored by The INSTORE Jewelry Show 2025


Globally, travel and transportation brands reigned, while in the U.S., alcoholic beverage companies and a lingerie brand took the top spots.

The Brooklyn-based jewelry designer is remembered as a true artist and a rare talent.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

Production at the mine in Canada’s Northwest Territories topped 1 million carats in Q2, the third consecutive quarter of growth.

A new slate of Learning Workshops will take place in Oklahoma, Mississippi, and Georgia.

The middle class is changing its approach to buying jewelry and affordable luxury goods, the NRF said.

It marks the third consecutive quarter of growth for Cartier, Van Cleef & Arpels, Buccellati, and Vhernier.

The reseller’s market trends report, based on its sales data, also shows exactly how much Rolex prices have jumped since 2010.

The auction house will be hosting a retrospective paying tribute to jeweler Jean Dinh Van and his company’s 60th anniversary.

Jake Duneier and Danielle Duneier-Goldberg have stepped into the roles of CEO and president, respectively.

The “Impermanence” collection contemplates nature through the Japanese art of Ikebana (flower arranging) and philosophy of wabi-sabi.

The Texas-based jewelry retailer has set up shop in Tennessee and Arizona.

Eric Ford will step into the role, bringing with him decades of experience.

In addition to improved capabilities, the acquisition will allow the jeweler to offer support to other independent jewelers.

The “Celestial Blue” capsule collection campaign features Olympian Kateryna Sadurska.

The seasonal store, located in Mykonos, Greece, offers exclusive events, personal styling, and curated experiences.

The New England jeweler is hosting a bridal event for the month of August.

The trade-only event will host its debut fair in the Emerald City later this month.

Its sessions will focus on inventory strategies, staff performance, retention and acquisition, emerging market trends, and more.

For its 10th anniversary, Miseno designed the “Arco” earrings based on the Arco Felice, an arch conceptualized in A.D. 95 in Miseno, Italy.

The jewelry company is one of several contributing to relief efforts in the region after the recent floods.

Inspired by fiancé Sid Wilson’s nickname for her, the white and yellow diamond ring features a unique honeycomb design.