The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
Former De Grisogono CEO Tapped to Lead De Beers’ Retail Stores
Céline Assimon will take over from François Delage as CEO of De Beers Jewellers.
London—Former De Grisogono CEO and Louis Vuitton jewelry executive Céline Assimon will succeed François Delage as head of De Beers Jewellers, the group’s chain of high-end retail stores.
Assimon was the worldwide head of high jewelry and watchmaking at Louis Vuitton for six years and was director of the same at Piaget for about a year and a half before joining De Grisogono near the end of 2018.
In January 2020, the International Consortium of Investigative Journalists published a report that put the Geneva-based fine jewelry brand at the center of a money laundering scheme in Angola. Assimon left the company in February, the same month it filed for bankruptcy in Switzerland, where it was based.
When asked about her hire, De Beers pointed out the money laundering allegations pre-date her time at the company and that she shares De Beers’ commitment to “responsible business.”
“One of the key things that stood out about Celine was that she clearly believed in the role of brands in being a positive force for society, and in particular the De Beers Building Forever program,” the company said.
Assimon holds a master’s degree from the Audencia Nantes—a top business school in France—is a GIA graduate and speaks four languages: English, French, Italian and Spanish.
Delage has been with De Beers Group since 2007, serving as CEO of Forevermark for a little less than two years before moving over to head De Beers Diamond Jewellers in 2009.
He will be leaving the company at the end of September, while Assimon is set to join the business on Sept. 1.
De Beers Jewellers has four stores in the United States: New York; Houston; Bal Harbour, Florida; and Chevy Chase, Maryland.
The Latest
The two organizations will host a joint event, “Converge,” in September 2025.
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The announcement came as the company reported a 23 percent drop in production in Q1.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The selected nine organizations have outlined their plans for the funds.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
The overhaul includes a new logo and enhanced digital marketplace.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.