The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
Remember that Golden Rule
How does it go? "Treat others as you would like to be treated," I think. Which means that if you would like someone to walk into your store and shell out a few thousand dollars for a piece of jewelry...
How does it go? "Treat others as you would like to be treated," I think. Which means that if you would like someone to walk into your store and shell out a few thousand dollars for a piece of jewelry for herself, treat everyone who walks into you store as if she could do just that. These are the days of denim in the office and $200 track suits, so it might behoove you to also remember that old rule about not judging books by their covers.
Bloomberg News reports that more than half of luxury consumers are unhappy with their retail experience. I have experienced such dissatisfaction firsthand on multiple occasions. While I may not appear to be the biggest spender on the block, I do like to indulge once in a while, and nothing turns me off faster than an aloof sales associate who makes an assumption about me based on my age or my attire. The branded boutiques may have a better selection of designer merchandise, but I find the service so appalling that I would much rather take my chances with the limited selection at Bloomingdale's or smaller, independent boutiques where sales associates actually acknowledge my existence.
Customer service is another place where luxury retailers—jewelers included—often fall short in my opinion. When I walked into the posh Fifth Avenue jeweler where my fiancé purchased my engagement ring to get the piece sized, the sales associate I dealt with gave me such a hard time that I complained about it to co-workers and friends (and, apparently, blog readers) for months. Guess where I am NOT buying the matching wedding band?
The moral of the story? Today's sporadic customer might be tomorrow's regular. Follow mom's advice, and you'll reap the rewards in the end.
The Latest
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With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
The announcement came as the company reported a 23 percent drop in production in Q1.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The selected nine organizations have outlined their plans for the funds.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
The overhaul includes a new logo and enhanced digital marketplace.
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.