The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
Amazon Increasingly Used for Search, Survey Says
A vast majority of U.S. shoppers will visit Amazon.com this holiday season but it’s not just to order those few perfect gifts, a new survey shows.
New York--A vast majority of U.S. shoppers will visit Amazon.com this holiday season, but it’s not just to order those few perfect gifts.
According to a recent consumer study from BloomReach, U.S. shoppers now are treating Amazon more like a search engine, with 87 percent of consumers indicating they will “comparison shop” on Amazon.
Many U.S. customers, in fact, see Amazon’s product-searching capabilities as better than search engines, specifically Google, according to BloomReach. While 53 percent said that that they found Google and Amazon to be equivalent, 39 percent said that Amazon was better while only 8 percent said Google was better.
“Probably the top advantage that Amazon has is its resources,” BloomReach Head of Marketing and Partnerships Joelle Kaufman said. “Amazon has massive amounts of proprietary search and consumer-purchase data to apply its significant algorithmic intelligence for personalized search.”
BloomReach also asked shoppers why they continued to choose Amazon over other retailers. The top reason, perhaps surprisingly, had nothing to do with price.
Approximately 43 percent of U.S. shoppers said the main reason was Amazon’s ability to intuitively find or predict exactly what they want faster, whereas only one in three (33 percent) said better prices were the main reason.
The survey also found that retailers’ attempts to bring in customers with discounts and sales seem to be less successful these days, as traditional shopping periods are changing and consumers are relying less on these blockbuster deals.
Half of shoppers plan to shop for gifts after Christmas as many think that retailers don’t offer the best deals until after the holiday. Thirty-one percent also indicated that they were going to start their shopping before Black Friday weekend.
BloomReach also suggested that there is some “consumer fatigue” and mistrust that retailers aren’t offering their best prices during the holiday sales weekends anyway.
What will work, the group suggested, is focusing more on omnichannel strategies and saving time for the shopper. When it comes to digital retailing, consumers’ top frustration is irrelevant search results on a site, followed by poor product descriptions.
About 61 percent of shoppers said they would only try twice to search for a product on a retailer’s site before giving up, and 56 percent said they expect a retail site to have an auto-complete search functionality.
The Latest
The two organizations will host a joint event, “Converge,” in September 2025.
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The announcement came as the company reported a 23 percent drop in production in Q1.
The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The selected nine organizations have outlined their plans for the funds.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
The overhaul includes a new logo and enhanced digital marketplace.
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.