The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
Alrosa Digs Up First Large Colored Diamond at New Deposit
The 17.44-carat gem-quality yellow diamond is from the Verkhne-Munskoye deposit.
Moscow—Alrosa has announced the recovery of the first large colored diamond from its newest deposit.
The miner said it recovered a 17.44-carat gem-quality yellow diamond this month from the Verkhne-Munskoye deposit.
The stone’s structure transitions between octahedron and dodecahedron, and it measures 18mm x 20mm x 9mm.
Alrosa Deputy CEO Evgeny Agureev said: “This is the first rough diamond with bright color found at the Verkhne-Munskoye since it was launched in 2018. The United Selling Organization of Alrosa will assess and evaluate this stone in detail. We hope this deposit will give us more large and interesting discoveries in future.”
The Verkhne-Munskoye mine is Alrosa’s largest investment project, with about $245 million sunk into the mine in preparation for its opening.
Located about 100 miles from Udachny, Russia in the Yakutia region, the mine is forecast to produce 1.8 million diamond carats annually and is expected to operate through 2042.
Alrosa estimates its total investment for the life of the mine will be about $919 million.
So far, Alrosa has explored four kimberlite pipes at the Verkhne-Munskoye deposit. The 17-carat yellow was discovered at the Zapolyarnaya pipe.
The miner said of its overall diamond production, less than 0.1 percent are gem-quality colored stones, with most coming from the Arkhangelsk region and the north of Yakutia.
Like other fancy colored diamonds Alrosa has dug up in the past, the new discovery will be sent to its cutting and polishing division, Diamonds of Alrosa, which also cut the 20.69-carat fancy vivid yellow “Firebird” diamond and the 14.83-carat fancy vivid purple-pink “Spirit of the Rose” diamond.”
The Latest
The two organizations will host a joint event, “Converge,” in September 2025.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The selected nine organizations have outlined their plans for the funds.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
The overhaul includes a new logo and enhanced digital marketplace.
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.