The jewelry retailer is zeroing in on Zales, Jared, Kay Jewelers, and Blue Nile as it looks to create unique brand identities for each.
Gübelin Gem Lab Debuts ‘Emerald Paternity Test’
The new technology introduced at Baselworld can trace an emerald to the mine of its origin.

Introduced at Baselworld 2017, Gübelin’s “Emerald Paternity Test” involves applying DNA-based nanoparticles directly onto rough emerald crystals at mining sites.
Nanotechnology deals with particles less than 100 nanometers large. The particles aren't visible to the naked eye or even under an optical microscope, so a stone’s properties and grading won’t be affected by the application.
Gübelin’s application process is designed to withstand all steps of an emerald’s journey, from cutting to cleaning, polishing, transporting and setting, so that the nanoparticles will act as a permanent origin tag.
Just like a human's DNA is specific to each individual, the tag will be unique to each mine.
“This technology offers all stakeholders along the entire supply chain, from the miner to the final customers, proof of the exact source of emeralds, instilling confidence and creating trust,” said Daniel Nyfeler, managing director of Gübelin Gem Lab. “It enables a new level of transparency for the gemstone trade.”
Gübelin worked with Gemfields, majority owner of the world’s largest emerald mine, the Kagem Mine in Zambia, to test the new technology.
“Partnering with Gemfields for the feasibility study was an obvious choice,” Nyfeler said, “as it is not only an industry leader, but a forward-thinking company, and hence a perfect partner to test a ground-breaking idea such as this paternity test for emeralds.”
The results were a success and Gemfields told National Jeweler it would "continue to tag emerald production coming through the auction system."
Gemfields CEO Ian Harebottle explained, “Embracing innovation, technology and increased transparency is at the heart of our approach. We were therefore thrilled to assist Gübelin in the testing of this new technology, and we are very excited about the outcome as it offers a multitude of benefits to the industry and the consumer.”
For now, the paternity test will only work for emeralds, as the DNA-based nanoparticles are able to adhere to the fissures unique to the gemstone, and remain there through all processing.
Gübelin, which analyzes diamonds, color gemstones and pearls at its laboratories in Lucerne, Switzerland, Hong Kong and New York, said that the nanotechnology could offer transparency across the industry, to large and small mining companies, governments, trade organizations, industry watchdogs, jewelry brands and customers.
Gübelin is "looking to develop relationships with all stakeholders in the supply chain," they said to National Jeweler.
The Latest

Dr. Akinwumi Adesina, a development economist, will head the fund created to help Botswana diversify its economy.

Sotheby’s has appointed the former Phillips executive as its global head of private sales and retail in its watches division.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

A private collection of five Paraíba tourmalines also will be up for sale at Sotheby’s High Jewelry auction in New York, scheduled for June 16.


From Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.

The show started by honoring Mildred Marcano, ended with a tearful Beth Anne Bonanno, and recognized a dozen-plus designers in between.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

The revamped online diamond marketplace will feature pricing intelligence and data-driven tools for more efficient buying and selling.

The miner said demand for higher-quality emeralds is stable, but there is notable caution in the market.

The “River of Heaven” necklace, our Piece of the Week debuting at Couture, combines 26 salt and pepper diamonds spaced by Tahitian pearls.

This year’s inductees include second-, third-, and fourth-generation jewelers.

The author, speaker, and entrepreneur will give his presentation, “Spiritual Billionaire,” on Saturday morning.

Three-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach on Sunday night.

Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.

These up-and-coming jewelry brands are bringing their distinct aesthetic and unique point-of-view to the Design Atelier for the first time.

This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.

High-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.

The designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

The trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.

The Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.

Bring a cool tone to your summer jewelry with these white metal pieces.

The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.

The updated catalog has a newly dedicated section for gift wrapping.


























