MajorsAug 01, 2025
Jewelers Mutual Names Mike Alexander as President The insurance company’s previous president and CEO, Scott Murphy, has split his role and will continue as CEO.
SourcingApr 12, 2016
Selling A Lot of Forevermark? Join the Club
De Beers’ diamond brand has started its own carat club, honoring jewelry store salespeople who sold more than 20 carats of 1-carat and larger Forevermark diamonds in 2015.
Retailers attend a breakfast presentation at the recently concluded Forevermark Forum in Phoenix. This year’s forum included the introduction of the Carat Club, a distinction for jewelry store sales people who sell a certain volume of diamonds each year.
Phoenix--De Beers’ diamond brand has started its own carat club, honoring jewelry stores salespeople who sold more than 20 carats of 1-carat and larger Forevermark diamonds in 2015.
Launched at the brand’s recent forum in Phoenix, the Forevermark Carat Club rewards the brand’s top sales ambassadors, not unlike the way rival diamond brand Hearts On Fire recognizes its top-selling stores at Hearts On Fire University each year.
A total of 17 people were inducted into the club’s first class. They are as follows.
Paul Minton, BC Clark Jewelers
Ashleigh Woolly and April Busby, Bere’ Jewelers
Cory Schifter, Casale Jewelers
Robert Fontenot, Diamond District
Jon Fey and Carolyn Vidler, Fey & Co. Jewelers
Jillian Rebol, Eran Peleg and Nikko Kandhari, Geoffrey’s Diamonds & Goldsmith
Joseph Brando, J Vincent Jewelers
Jalil Bami, Milanj Diamonds
Jack DeAngelis, Morton & Rudolph
Lee Neves, Neves Jewelers
Eddie Hazan, Tara Fine Jewelry Co.
Abby Elsess, Trinity Jewelers
Laura Alonzo, Zameer Kassam Fine Jewelry
Club members were presented with a Forevermark diamond pin and will receive a trip to De Beers’ Victor mine in Ontario, Canada to “experience the journey of a Forevermark diamond first hand,” the brand said.
The 2016 Carat Club incentive will run through the entire year and sales ambassadors will need to sell 35 carats or more to qualify. This year’s top 20 winners will receive an exclusive trip to London to visit the Forevermark headquarters and the Tower of London, where the Crown Jewels are kept, as well as a trip to Antwerp for a tour of the Forevermark Diamond Institute.
Also during the Forevermark Forum, the brand introduced a new marketing and advertising campaign focused on responsible sourcing, highlighting how it gives back to the communities from which its diamonds originate.
The campaign will run both in print and online, with the first national print ad slated to run in the May issue of Town & Country.
A responsible sourcing toolkit will be available to all jewelers who carry Forevermark so they can take advantage of the content in their local campaigns, on their websites or in their stores.
RELATED CONTENT: Where diamond advertising needs to go
Forevermark U.S. President Charles Stanley said the brand will be “dialing up” its responsible sourcing messaging for the remainder of the year.
The Forevermark Forum took place April 4 to 6 at the Biltmore Arizona in Phoenix. The theme was “Better Together,” stressing the fact that jewelers, manufacturers, diamantaires and industry leaders need to work together to solve the industry’s problems.
It was the brand’s fifth forum.
More on Sourcing
The Latest
MajorsAug 01, 2025
Helzberg President Julie Yoakum Moves Over to Signet JewelersThe addition of Yoakum, who will lead Kay and Peoples, was one of three executive appointments Signet announced Thursday.
CollectionsAug 01, 2025
Piece of the Week: Hernsdorf’s ‘Tears of Aphrodite’ NecklaceThe necklace uses spinel drops to immortalize the moment Aphrodite’s tears mixed with her lover Adonis’ blood after he was fatally wounded.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
Events & AwardsJul 31, 2025
These Are the 2025 CASE Award WinnersJewelers of America’s 35th annual design contest recognized creativity, artistry, style, and excellence.
Weekly QuizJul 31, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsJul 31, 2025
Matthew Tratner Takes Over as CBG President Tratner succeeds Andie Weinman, who will begin stepping back from the buying group’s day-to-day operations.
Policies & IssuesJul 30, 2025
Tariff on India Will Be 25%, Trump Says The president made the announcement via Truth Social Wednesday, adding that India also will face a penalty for its dealings with Russia.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
FinancialsJul 30, 2025
Kering's Jewelry Brands Resilient As H1 Sales Slide 16%The luxury titan’s star brand Gucci continued to struggle amid a "tough" environment.
WatchesJul 30, 2025
Peek Inside Zadok Jewelers’ New Rolex Showroom in AustinIts opening marks the completion of the retailer’s new 11,000-square-foot store in the Texas capital.
SurveysJul 30, 2025
Consumer Confidence Ticks Up in JulyRespondents shared concerns about tariffs and commentary on the “Big Beautiful Bill.”
SourcingJul 30, 2025
Rob Bates to Release Latest Book in His ‘Diamond District Mystery’ Series“Making a Killing in Diamonds” tells the story of Mimi Rosen, the disappearance of a scientist, and the murder of lab-grown diamond CEO.
EditorsJul 29, 2025
Out & About: Visiting Tacori’s Design Studio in LASenior Editor Lenore Fedow learned a lot when she took a behind-the-scenes factory tour with the jewelry brand earlier this year.
Events & AwardsJul 29, 2025
Melee The Show Welcomes 15 New DesignersThe first-time exhibitors, set to debut at the New York City show, share a devotion to craftsmanship, storytelling, and material integrity.
SourcingJul 29, 2025
Auctim to Offer 7.3M+ Carats of Rough EmeraldsThe online auction house’s September sale will feature rough Brazilian emeralds of various qualities.
MajorsJul 29, 2025
Alexis Padis Re-Elected AGS Board President She’ll lead an executive committee consisting of President-Elect Bryan Moeller, Mitchell Clark, Bill Farmer, and Larry Rickert.
Policies & IssuesJul 28, 2025
U.S.-EU Come to Agreement on Tariffs Announced Sunday, the deal will set the tax on goods imported into the United States from the European Union at 15 percent.
CollectionsJul 28, 2025
Nanis Brings a New Palette to ‘Ipanema’A new edition of the Italian brand’s “Ipanema” collection has debuted with gemstones that evoke Brazil’s breathtaking views.
MajorsJul 28, 2025
The 1916 Company Partners with ‘Shark Tank’ Star’s Watch Insurance PlatformThe retailer will refer its customers to WonderCare, founded by venture capitalist and watch collector Kevin O’Leary.
IndependentsJul 28, 2025
Sissy’s Log Cabin to Open Flagship in Arkansas The jeweler’s largest store yet is set to open in Little Rock next fall.
CollectionsJul 25, 2025
Piece of the Week: Jemma Wynne’s ‘Forme’ NecklaceAnne Hathaway was seen wearing the toggle necklace three times while filming scenes for “The Devil Wears Prada 2.”
Events & AwardsJul 25, 2025
Pre-Registration Open for September Hong Kong ShowJewellery & Gem World Hong Kong is scheduled for Sept. 15 to 21, and buyer pre-registration will be available until Sept. 7.
FinancialsJul 25, 2025
LVMH Sales Slip in H1 Amid ‘Prevailing Uncertainties’Renovations at Tiffany & Co. stores ate into profits in the company’s watch and jewelry division.
Events & AwardsJul 24, 2025
2 Retailers to Receive 2026 Gem Award for Lifetime AchievementMark and Candy Udell of London Jewelers will receive the honor at the 24th annual Gem Awards next March.
SourcingJul 24, 2025
De Beers Sees Diamond Production Sink 36% in Q2 While struggles continue at the mining and trading end of the pipeline, consumer demand for diamond jewelry is holding steady.
CollectionsJul 24, 2025
Francesca Villa Adds Dimension to Her Intaglio CharactersThe “Fantasia” jewelry collection turns the intaglio animals from her “Close Encounters” collection into 3D characters.
WatchesJul 24, 2025
Breitling Drops Super Bowl Watch Honoring the Philadelphia Eagles The special Classic Avi Chronograph 42 with an Eagles-green dial is limited to 59 pieces, a nod to the Super Bowl Philadelphia just won.
