Star Rays Aims for Carbon Neutrality

SourcingFeb 21, 2020

Star Rays Aims for Carbon Neutrality

The diamond exporter set the goal of becoming India’s first carbon-neutral diamond company.

A look inside a Star Rays factory. The company is partnering with carbon consultants at Carbon Expert to become more sustainable.

Mumbai—Diamond exporter Star Rays has set a goal to become India’s first carbon-neutral diamond company.

A company is deemed carbon neutral when the carbon emissions it produces are balanced out by funding an equal amount of carbon savings elsewhere in the world, as per Carbon Footprint, a U.K.-based environmental consultancy.

Companies generate these savings by funding renewable energy and energy efficiency projects, which can include clean water and wind power initiatives.

Mumbai-based Star Rays will take part in CIBJO, The World Jewellery Confederation’s Greenhouse Gas Measuring and Offsetting Initiative, which holds carbon emissions and removals up to international standards.

“Global warming and climate change have come to the fore as a key issue in sustainable development,” said Jitesh Shah, a Star Rays partner, in a press release announcing the initiative.

The company has partnered with carbon consultancy company Carbon Expert to develop best practices, said Shah.

Star Rays, a De Beers sightholder as of 2014, has a manufacturing facility in Surat that cuts and polishes around 60,000 solitaires per year, which are available via its website and mobile app.

Star Rays Diamonds Botswana Ltd., its fully owned subsidiary established in 2019, operates a factory in the country’s capital, Gaborone.

The subsidiary will also be held to global best practices in an effort to reach long-term sustainability, Star Rays said.

Lenore Fedowis the associate editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

The Latest

Recorded WebinarsMay 07, 2021
Watch: The Office Called, It Wants You Back

As more people prepare to return to work, two JVC attorneys discuss vaccines, health screenings, permanent remote work, and more.

Events & AwardsMay 07, 2021
Here’s the Latest on Health, Safety Measures for JCK Las Vegas

They include temperature screenings, a “no handshakes, no hugs” policy, and more.

CollectionsMay 07, 2021
Muzo Colombian Emeralds Debuts E-Commerce, New Collection

It’s the famed emerald miner’s first entirely shoppable website.

Brought to you by
How to Engage and Sell to Millennials

Millennials were once feared in the diamond industry, but now this younger generation has become today’s largest diamond buying demographic.

IndependentsMay 07, 2021
JA Promotes Fine Jewelry for Mother’s Day

The trade organization showcased members’ jewelry on more than 30 morning shows across the U.S.

Weekly QuizApr 29, 2021
This Week's Quiz
Test your knowledge of jewelry news from the week of May 3-7, 2021.
Take the Quiz
TrendsMay 07, 2021
Piece of the Week: Brent Neale’s Emerald Knot Ring

It pairs May’s birthstone with bright turquoise.

Policies & IssuesMay 06, 2021
US Economy Could See Fastest Growth Since the ‘80s

The National Retail Federation expects it to grow nearly 7 percent in 2021 as businesses reopen and consumer confidence continues to rise.

Brought to you by
A New Golden Age

Gold has had its share of ups and downs over the last 5 decades. Here’s why the metal is having another big comeback.

IndependentsMay 06, 2021
Harris Jewelry Closes All Locations

The jeweler will continue to operate online and via phone.