CollectionsApr 29, 2024
Simone I. Smith Mixes Denim and Diamonds in New Collection“SIS x MISA Denim and Diamonds” is a collaboration between the designer and celebrity stylist Misa Hylton.
SourcingOct 06, 2020
De Beers Group Teases Designer Collaboration for Charity
It’s the first in what will be a series of projects called “ReSet,” aimed at changing public perceptions around mined diamonds.
“Us designers formed such a special bond while we were out in Botswana with De Beers Group and we wanted to commemorate the experience by collaborating on a project that would live on beyond the trip,” said jewelry designer Jennie Kwon, one of five collaborating with De Beers Group on a charitable auction.
London—To promote its mined diamonds, De Beers Group has tapped five designers for a charitable collaboration.
Jade Trau, Jennie Kwon, Julez Bryant, Sara Weinstock and Zoë Chicco each designed a pendant incorporating De Beers diamonds to be auctioned off later this year for yet-to-be-unveiled charitable organizations.
The designers traveled to Botswana in late 2019 to learn about De Beers’ mining processes and see them firsthand, visiting various community development and wildlife conservation projects funded by De Beers operations in the process.
Their forthcoming one-of-a-kind creations were inspired by the trip.
“The trip was life changing for me, so being able to memorialize it in a piece of jewelry was just the icing on the cake,” Trau explained. “It empowered and educated me in the rough diamond space, as well as the supply chain, and it makes me feel good about choosing to design and sell diamond jewelry as my career.”
The auction, which will be accompanied by a consumer campaign, is the first of what De Beers said will be a series of designer collaborations under its project dubbed “ReSet,” which aims to shift perspectives around mined diamonds, highlighting how they positively impact communities and open up conversations about sustainability. 
Weinstock said, “Fine jewelry is a passion for me, and one that is rooted in the beauty, naturality and authenticity of a diamond. I wanted to be part of this campaign because I want to highlight to consumers—young and old—the good that the natural diamond industry does and the ethical ways in which diamonds are mined since there are some outdated representations out there. The gift of this trip was seeing first-hand the process and feeling confident that I am a lucky woman to work within the diamond industry.”
Kwon hinted the designers were involved in choosing the organizations and causes their capsule collection will benefit.
“As this project started to get fleshed out, it became important to us [designers] that the project feel relevant to the times, with so many things going on this year,” she said.
“Once it was decided that the proceeds would go towards causes that we each felt were relevant and important, the purpose became two-fold so took on even more weight.”
De Beers Group isn’t sharing the pendants to be
Editors' Picks
Sponsored by
auctioned yet, but with less than three months left before years’ end, will do so imminently.
“Through ReSet, we are connecting a community of jewelry designers to the people and places where our diamonds originate, so the designers can learn more about the journey of a De Beers diamond and the positive impact it makes,” said De Beers Group Brand Senior Vice President Colby Shergalis.
“We were proud to host Jade, Jennie, Julez, Sara and Zoë at our operations in Botswana, and have been moved by their enthusiasm about sharing what they’ve learned and by their desire to find additional ways to give back. The beautiful and unique pendants they created are the result of months of work, in challenging times, spurred on by the memories of the extraordinary connections they made with one another and with the people of Botswana, and we look forward to launching the collection.”
“Through ReSet, we are connecting a community of jewelry designers to the people and places where our diamonds originate, so the designers can learn more about the journey of a De Beers diamond and the positive impact it makes,” said De Beers Group Brand Senior Vice President Colby Shergalis.
“We were proud to host Jade, Jennie, Julez, Sara and Zoë at our operations in Botswana, and have been moved by their enthusiasm about sharing what they’ve learned and by their desire to find additional ways to give back. The beautiful and unique pendants they created are the result of months of work, in challenging times, spurred on by the memories of the extraordinary connections they made with one another and with the people of Botswana, and we look forward to launching the collection.”
More on Sourcing
The Latest
IndependentsApr 29, 2024
Venus Jewelers Relocating After 45 YearsThe retailer is moving to a newly designed space in the same shopping center.
SurveysApr 29, 2024
Mother’s Day Jewelry Spending to Reach $7B, Says NRFGifts that are unique and thoughtful are top of mind this year, according to the annual survey.
Brought to you by
Rio’s Reimagined Podcast: For the Love of JewelersMeet Ben Claus—grand prize winner of For the Love of Jewelers 2023 Fall Design Challenge.
CollectionsApr 26, 2024
Piece of the Week: Jacquie Aiche’s Starry Galaxy NecklaceThe necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
Weekly QuizApr 26, 2024
This Week’s QuizTest your jewelry news knowledge by answering these seven questions.
Events & AwardsApr 26, 2024
AGS Conclave and GIA Symposium Are ConvergingThe two organizations will host a joint event, “Converge,” in September 2025.
Events & AwardsApr 25, 2024
Alexis Padis Takes Over as AGS Board President Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
Brought to you by
The Blueprint for Success in Scalable, Personalized Jewelry RetailWith Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
EditorsApr 25, 2024
5 Tips for Creating Fans from the Top (Savannah) Banana Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
WatchesApr 25, 2024
Audemars Piguet and John Mayer Partner on Limited Edition WatchThe Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
SourcingApr 25, 2024
De Beers Lowers Production Guidance for 2024The announcement came as the company reported a 23 percent drop in production in Q1.
MajorsApr 25, 2024
Detroit Lions’ QB Jared Goff Keeps Going to JaredThe three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.
CrimeApr 24, 2024
Jewelry Crime Declines Significantly, But Dollar Losses Remain High A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
CollectionsApr 24, 2024
Pippa Small Announces ‘Venus’ CollectionInspired by the Roman goddess of love, the designer looked to the sea for her new collection.
FinancialsApr 24, 2024
Kering’s Jewelry Brands a Bright Spot in Tough Q1The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
Events & AwardsApr 24, 2024
JCK Industry Fund Announces 2024 Grant RecipientsThe selected nine organizations have outlined their plans for the funds.
SourcingApr 24, 2024
Rio Tinto’s Q1 Production Drops Amid Pause to Honor Lost Colleagues The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
WatchesApr 24, 2024
These Are Rolex’s New Watches for 2024 The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
ColumnistsApr 23, 2024
The Smart Lab: Advanced Email Marketing Strategies for Mother’s DayEmmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
IndependentsApr 23, 2024
Hannoush Jewelers Opens New Store in New York Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
SourcingApr 23, 2024
Lucapa Sells 3 Diamonds for $10.5M in First Lulo Tender of 2024A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
GradingApr 23, 2024
GIA Has a New Book About William RuserRuser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
CollectionsApr 22, 2024
Jacquie Aiche’s New Campaign Stars Adam Levine, Behati PrinslooThe “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
EditorsApr 22, 2024
The 22 Best Quotes from AGS Conclave 2024 Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
SourcingApr 22, 2024
Virtual Diamond Boutique Rebrands as ‘VDB’The overhaul includes a new logo and enhanced digital marketplace.
MajorsApr 22, 2024
Signet Raises Nearly $9M for St. Jude Children’s Research HospitalThe money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
CollectionsApr 19, 2024
Piece of the Week: Retrouvaí’s Treasure NecklaceA new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
