Watches

Accutron Revives a Vintage Classic Loved by ‘The King’

WatchesFeb 24, 2021

Accutron Revives a Vintage Classic Loved by ‘The King’

Elvis Presley wore the original version, which the watchmaker has acquired.

Pictured at left is the new Accutron 521. At right is one of the original versions, this one owned by Elvis Presley.
New York—There’s always a demand for vintage timepieces, so Accutron is bringing back one of its most beloved editions.

Part of the Accutron Legacy Collection, which features reissues of some of Accutron’s most popular and memorable styles from the 1960s and 1970s, the Accutron 521 timepiece originally debuted in 1960.

According to the watchmaker, Elvis Presley owned one of the originals, which it has now acquired. 

The offset, asymmetrical design made it unique in the marketplace when it debuted. The original was rendered in a 14-karat gold-filled case with mineral glass crystal and a snap-on case back. 

Now, the new Accutron 521 recreates the original with the same asymmetrical case design, crown placement near 3 o’clock and 32.8 millimeter by 32.55 millimeter case, which Accutron noted makes it ideal as a unisex piece.

The new edition has a gold-tone stainless steel case with a mesh-style bracelet with double-press deployant closure. The three-hand silverish white dial features double-stick hour markers.

It utilizes the Swiss-made 26-jewel movement and is water-resistant to 30 meters. 

A second model offers another bracelet option, with a brown lizard-embossed leather strap, also with double-press deployant buckle closure. 

Each model is limited to 600 pieces. The mesh-style bracelet sells for $1,550, while the leather bracelet version costs $1,450. 

Jeffrey Cohen, president of Citizen Watch America, which owns Accutron, noted the timepiece’s historic significance in relation to “The King of Rock’n’roll.” 

“We are honored to bring back the iconic 521 timepiece and even more humbled to have acquired the original to draw inspiration from and to house within our historical archive,” he said. 

“Accutron has a significant history in technology and design so it wasn’t a surprise to learn of icons during that time who appreciated the brand.”
Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

MajorsNov 29, 2021
Here’s a Peek at David Yurman’s Holiday Windows

It’s a wintry wonderland in New York City.

SurveysNov 29, 2021
Survey: Jewelry, Watch Purchases Are Up in 2021

Here’s what else Provoke Insights found in its latest consumer study.

FinancialsNov 29, 2021
WatchBox Secures $165M in Expansion Funding

The pre-owned luxury watch platform also welcomed new members to its board.

Brought to you by
Train Your Staff Today with Interactive eLearning

Join the prestigious brands, industry organizations and sellers using IGI’s educational services.

GradingNov 29, 2021
BIJC, GIA to Offer Distance Learning Scholarships

They will cover the cost of earning a GIA Graduate Gemologist diploma for two students.

Weekly QuizNov 23, 2021
This Week's Quiz
Test your knowledge of jewelry news from the week of Nov. 22-26, 2021.
Take the Quiz
MajorsNov 24, 2021
Here Are This Year’s Black Friday Jewelry, Watch Deals

From Amazon to Zales, several retailers have deals lined up for the shopping holiday.

MajorsNov 24, 2021
Former JCK Associate Publisher Donna Borrelli Dies

The longtime industry veteran had a breakthrough case of COVID-19.

Brought to you by
3 Tips For Entering the Estate Market

Generate foot traffic and expand your jewelry expertise by adding an estate assortment to your store in partnership with Windsor Jewelers, Inc.

MajorsNov 24, 2021
Samuel B Has Now Donated More Than 1M Meals to Feeding America

The company donates 10 meals to the nonprofit for every piece of jewelry it sells.

×