MajorsAug 01, 2025
Jewelers Mutual Names Mike Alexander as President The insurance company’s previous president and CEO, Scott Murphy, has split his role and will continue as CEO.
WatchesJul 05, 2016
Here Are the Watches Wimbledon’s Finest Will be Wearing
Watch endorsements from the likes of Rolex, Audemars Piguet, Rado and Seiko are among the players’ most lucrative deals.
Watch endorsements are among tennis players’ most lucrative deals. Here, Roger Federer wears Rolex. Federer had the highest earnings from endorsements of any athlete in 2015. (Image courtesy of Rolex/Chris Storrar)
London--Tennis can be unpredictable.
Top players might not make it to the tournament, due to injuries or even doping scandals. Players considered a lock to go far can be upset early.
But one constant of the courts that never disappoints is the luxurious array of watches adorning the wrists of the top players, typically slipped on right after the completion of a match for photo ops.
At this year’s Wimbledon, a match between the No. 1 seed, Novak Djokovic, and 2015’s highest endorsement-earning athlete, Roger Federer, seeded third, would also have been a match between their respective sponsors Seiko and Rolex.
Unfortunately for Seiko, Djokovic suffered a shocking defeat in the third round.
The potential match-up of Andy Murray, Wimbledon’s No. 2 seed, and Stanislas Wawrinka, the third seed, will present an opportunity to check out Wawrinka’s sponsor Audemars Piguet (Murray’s contract with Rado expired in 2015).
On the women’s side, top seed Serena Williams also will be sporting Audemars Piguet, while No. 3 seed, Agnieszka Radwańska, will represent Rado.
While most of these top tennis stars have their pick of watches to wear from their respective sponsors, we’ve rounded up a few that we wouldn’t mind seeing in the finals at Wimbledon.
Wimbledon’s No. 1 seeded men’s player, Novak Djokovic, brought the Novak Djokovic Limited Edition watch to Wimbledon before suffering an early defeat. The watch is outfitted with black ceramic bezel, a rose gold finish, stainless steel case with hard coating and a crocodile leather strap. There are only 3,000 editions of the model worldwide.
No. 3 seed Roger Federer owns several Rolex models. In 2009 he wore his Datejust at the Wimbledon Finals, where he beat Andy Roddick to win his 15th slam, a record for men’s tennis. This Datejust is a combination of steel and 18-karat white gold with scratch-resistant sapphire crystal.
(Image courtesy of Rolex/Chris Storrar)
(Image courtesy of Rolex/Chris Storrar)
No. 4 seed Stanislas Wawrinka wears Audemars Piguet’s Royal Oak Offshore Chronograph in stainless steel with sapphire crystal and a rubber strap (pictured with leather strap), which retails for $26,000.
Tennis’ greatest female player and Wimbledon’s top seed, Serena Williams, will wear Audemars Piguet’s Royal Oak Offshore Quartz in 18-karat pink gold with sapphire crystal and white rubber-clad diamond-set bezel and crown, which retails for $31,300.
Rado brand ambassador, No. 3 seed Agnieszka Radwańska, brought two watches to Wimbledon: the Rado HyperChrome Automatic Chronograph with ceramic and sapphire crystal and the Rado Coupole Diamonds with steel, rose gold and diamonds.
More on Watches
The Latest
SourcingAug 01, 2025
Gemfields’ Auction Revenue Drops 50% in H1The nearly six-month pause of operations at its Kagem emerald mine earlier this year impacted the miner’s first-half results.
MajorsAug 01, 2025
Helzberg President Julie Yoakum Moves Over to Signet JewelersThe addition of Yoakum, who will lead Kay and Peoples, was one of three executive appointments Signet announced Thursday.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
CollectionsAug 01, 2025
Piece of the Week: Hernsdorf’s ‘Tears of Aphrodite’ NecklaceThe necklace uses spinel drops to immortalize the moment Aphrodite’s tears mixed with her lover Adonis’ blood after he was fatally wounded.
Weekly QuizJul 31, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingJul 31, 2025
De Beers Records $189M First-Half Loss The diamond miner and marketer warned last week that it expected to be in the red after significantly cutting prices in Q2.
Events & AwardsJul 31, 2025
These Are the 2025 CASE Award WinnersJewelers of America’s 35th annual design contest recognized creativity, artistry, style, and excellence.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
IndependentsJul 31, 2025
Matthew Tratner Takes Over as CBG President Tratner succeeds Andie Weinman, who will begin stepping back from the buying group’s day-to-day operations.
Policies & IssuesJul 30, 2025
Tariff on India Will Be 25%, Trump Says The president made the announcement via Truth Social Wednesday, adding that India also will face a penalty for its dealings with Russia.
FinancialsJul 30, 2025
Kering's Jewelry Brands Resilient As H1 Sales Slide 16%The luxury titan’s star brand Gucci continued to struggle amid a "tough" environment.
SurveysJul 30, 2025
Consumer Confidence Ticks Up in JulyRespondents shared concerns about tariffs and commentary on the “Big Beautiful Bill.”
SourcingJul 30, 2025
Rob Bates to Release Latest Book in His ‘Diamond District Mystery’ Series“Making a Killing in Diamonds” tells the story of Mimi Rosen, the disappearance of a scientist, and the murder of lab-grown diamond CEO.
EditorsJul 29, 2025
Out & About: Visiting Tacori’s Design Studio in LASenior Editor Lenore Fedow learned a lot when she took a behind-the-scenes factory tour with the jewelry brand earlier this year.
Events & AwardsJul 29, 2025
Melee The Show Welcomes 15 New DesignersThe first-time exhibitors, set to debut at the New York City show, share a devotion to craftsmanship, storytelling, and material integrity.
SourcingJul 29, 2025
Auctim to Offer 7.3M+ Carats of Rough EmeraldsThe online auction house’s September sale will feature rough Brazilian emeralds of various qualities.
MajorsJul 29, 2025
Alexis Padis Re-Elected AGS Board President She’ll lead an executive committee consisting of President-Elect Bryan Moeller, Mitchell Clark, Bill Farmer, and Larry Rickert.
Policies & IssuesJul 28, 2025
U.S.-EU Come to Agreement on Tariffs Announced Sunday, the deal will set the tax on goods imported into the United States from the European Union at 15 percent.
CollectionsJul 28, 2025
Nanis Brings a New Palette to ‘Ipanema’A new edition of the Italian brand’s “Ipanema” collection has debuted with gemstones that evoke Brazil’s breathtaking views.
MajorsJul 28, 2025
The 1916 Company Partners with ‘Shark Tank’ Star’s Watch Insurance PlatformThe retailer will refer its customers to WonderCare, founded by venture capitalist and watch collector Kevin O’Leary.
IndependentsJul 28, 2025
Sissy’s Log Cabin to Open Flagship in Arkansas The jeweler’s largest store yet is set to open in Little Rock next fall.
CollectionsJul 25, 2025
Piece of the Week: Jemma Wynne’s ‘Forme’ NecklaceAnne Hathaway was seen wearing the toggle necklace three times while filming scenes for “The Devil Wears Prada 2.”
Events & AwardsJul 25, 2025
Pre-Registration Open for September Hong Kong ShowJewellery & Gem World Hong Kong is scheduled for Sept. 15 to 21, and buyer pre-registration will be available until Sept. 7.
FinancialsJul 25, 2025
LVMH Sales Slip in H1 Amid ‘Prevailing Uncertainties’Renovations at Tiffany & Co. stores ate into profits in the company’s watch and jewelry division.
Events & AwardsJul 24, 2025
2 Retailers to Receive 2026 Gem Award for Lifetime AchievementMark and Candy Udell of London Jewelers will receive the honor at the 24th annual Gem Awards next March.
SourcingJul 24, 2025
De Beers Sees Diamond Production Sink 36% in Q2 While struggles continue at the mining and trading end of the pipeline, consumer demand for diamond jewelry is holding steady.
CollectionsJul 24, 2025
Francesca Villa Adds Dimension to Her Intaglio CharactersThe “Fantasia” jewelry collection turns the intaglio animals from her “Close Encounters” collection into 3D characters.
