Tom Ford is Entering the Swiss Watch Game

WatchesFeb 15, 2017

Tom Ford is Entering the Swiss Watch Game

The design brand will partner with Shinola’s parent company.

New York--He’s both a lauded fashion designer and filmmaker, and now Tom Ford will try his hand at watches.

Ford’s design company Tom Ford International is partnering with Bedrock Manufacturing Company, the parent company of Shinola and outerwear and accessories brand Filson, on Tom Ford Timepieces.

Tom Ford Timepieces will be entirely Swiss-made and retail at a luxury price point.

Ford said, “Watches have long been an obsession of mine, and I have been waiting for the perfect moment in our brand development to introduce this category and have also waited for the perfect partner. We have found that in Tom Kartsotis and Bedrock Manufacturing Company. His passion and expertise in the industry are unparalleled, and I could not be more excited to embark on this venture with Tom and the team at Bedrock.”

Tom Ford made a name for himself as the creative director of Gucci from 1994 to 2004, a period in which he reinvented the brand and massively increased sales.

In 2005 he launched his eponymous line, creating menswear, beauty, eyewear and accessories and eventually adding a womenswear line in 2010. Currently the brand boats 124 concept stores or shop-in-shops worldwide.

In 2009, Ford made his directorial debut with “A Single Man,” starring Colin Firth, which he adapted for the screen from a novel. Last year, Ford followed up with “Nocturnal Animals,” which he also adapted from a novel and directed. “Nocturnal Animals” features Amy Adams and Jake Gyllenhaal.

Tom Ford Timepieces has yet to reveal a product release date but did say the watches will be in “limited distribution.”

Bedrock Manufacturing Company’s Kartsotis commented, “We have a deep appreciation for the craft, detail, quality and of course taste, that Tom Ford stands for. These values are relevant now more than ever. We are excited about this collaboration and look forward to helping Tom express his vision.”
Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

EditorsMay 11, 2021
We Need to Change the Way We Talk About Lab-Grown Diamonds

As Pandora moves away from mined diamonds, here’s why the conversation needs to shift from personal preference to consumer education.

ColumnistsMay 11, 2021
The Smart Lab: Everything You Need to Know About Social Media Shopping

Smart Age Solutions’ Emmanuel Raheb touches on the social commerce opportunities available to help grow your business.

SourcingMay 11, 2021
Lucara Secures $220M in Financing to Take Mine Underground

The company has received credit-approved commitments from five financial institutions for the expansion of its Karowe Diamond Mine.

Brought to you by
How to Engage and Sell to Millennials

Millennials were once feared in the diamond industry, but now this younger generation has become today’s largest diamond buying demographic.

IndependentsMay 11, 2021
Halstead Announces Call for 2021 Grant Entries

The bead company awards cash and supplies annually to a new jewelry business.

Weekly QuizApr 29, 2021
This Week's Quiz
Test your knowledge of jewelry news from the week of May 3-7, 2021.
Take the Quiz
EditorsMay 10, 2021
GiGi Ferranti’s Graffiti-Inspired Collection Wows

The Brooklyn-based designer just took initial and heart pendants to a whole new level.

Events & AwardsMay 10, 2021
Register Now for AGA’s Virtual Conference Covering Diamonds

Its annual half-day event will be held on Thursday, June 3, from 11:30 a.m. to 2:00 p.m. EDT.

Brought to you by
A New Golden Age

Gold has had its share of ups and downs over the last 5 decades. Here’s why the metal is having another big comeback.

Events & AwardsMay 10, 2021
Diamonds Do Good Is Crowdsourcing a Special Design

The organization is asking designers to interpret growth, unity, and equality through jewelry.