Watches

TAG Heuer Has Enlisted This Golfer as a New Brand Ambassador

WatchesJan 12, 2021

TAG Heuer Has Enlisted This Golfer as a New Brand Ambassador

He will be the face of the golf edition of the brand’s smartwatch.

TAG Heuer has announced its new brand ambassador to front the golf edition of its Connect smartwatch and its accompanying app.

New York—Who better to represent the golf edition of a smartwatch than a professional golfer?

That’s the line of thinking behind TAG Heuer’s latest brand ambassador announcement.

Tommy Fleetwood, the 29-year-old English golfer, is the new face of TAG Heuer Connected Golf Edition smartwatch.

Fleetwood will work with the Swiss watchmaker to refine its golf app.

Launched in 2019, the Connect Golf Edition and accompanying app boasts more than 200,000 active users. It assists golfers as they make their way through a course via 3D mapping, showing the distance to hazards, shot tracking, keeping track of scorecards and sharing pro statistics.

In 2020, it added a new driving zone feature, which shows players the best zone to target based on their past rounds. Each previous tee shot is mapped out with performance indicators.

The app works best with the TAG Heuer Connected smartwatch and the Golf Edition, which utilize Wear OS by Google, though it’s available to anyone, including iPhone users in the app store.

TAG Heuer CEO Frédéric Arnault led the in-house team in the Connect Golf Edition’s development.

In a statement he said, “With its ability to enhance any player’s game, the TAG Heuer Connected Golf Edition has already established itself as a game changer in the golfing community and beyond.


Tommy Fleetwood
“We’re excited that Tommy, who is one of the world’s most dynamic golfers, has chosen to wear our watch and we wish him a very successful season ahead. We are also looking forward to working with him to take the app even further, and help players refine their strategies, improve their accuracy and remove the guesswork so they can focus on enjoying the game.”

Fleetwood’s impressive chops make him the perfect golf app consultant. He is a five-time European Tour Winner and member of the 2018 winning European Ryder Cup Team.

He added, “I’m thrilled to be joining the TAG Heuer Family and very proud to have been chosen as the ambassador of the TAG Heuer Connected watch and golf app. This timepiece is both technologically impressive with its advanced easy to use features and a true style statement that will stand on and off the course.”

Founded in 1860, the Swiss watch company today is owned by LVMH.

Based in La Chaux-de-Fonds, Switzerland, its timepieces are sold in 3,500 locations worldwide including 160 TAG Heuer boutiques.

Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

SurveysOct 21, 2021
10 Retailers on Why They Expect the Diamond Boom to Continue

However, their optimistic outlook comes with a hint of caution due to a number of factors out of their collective control.

SourcingOct 21, 2021
This Coffee-Table Book Is the Perfect Present for Diamond Lovers

The tome offers an appreciation for the stone through the voices of celebrities, designers, and other diamond lovers.

ColumnistsOct 21, 2021
Squirrel Spotting: It’s a Diamond Moment!

It’s no doubt diamond sales are booming, but why? Peter Smith explores the complicated reasons why consumers want the stones right now.

Brought to you by
Buying a Diamond is More Than Knowing the 4C’s

Buyers may be excited about online diamond deals, but there are uncertainties surrounding the authenticity and clarity of the diamonds.

IndependentsOct 21, 2021
Quiz: How Closely Have You Been Reading Our Columns?

Brush up on the finer points of customer budgets, recruiting new employees and driving traffic to a new website with this quick test.

Weekly QuizOct 22, 2021
This Week's Quiz
Test your knowledge of jewelry news from the week of Oct. 18-22, 2021.
Take the Quiz
TrendsOct 21, 2021
Amanda’s Style File: Prepare to ‘Fall’ in Love

Here are 15 jewels to celebrate the season.

CollectionsOct 21, 2021
Contemporary Jewelry Designers to Collect Now

Experts opine on the independent fine jewelry brands with the greatest investment potential.

Brought to you by
Viva Italia! Why the JCK Italian Pavilion Was a Sight Worth Seeing at JCK Las Vegas

One of the highlights of the JCK show in Las Vegas has always been the Italian Pavilion, buzzing with excitement and elegance.

SourcingOct 21, 2021
Diamond Jewelry Demand at a ‘Record High,’ Alrosa Says

Both Alrosa and De Beers continue to report robust rough diamond sales fueled by strong consumer demand.

×