Jewelers are missing out by not offering this one key add-on at the online point of sale, Emmanuel Raheb writes.
Neiman Marcus now carrying U.K. brand Astley Clarke
British fine jewelry brand Astley Clarke has expanded its presence in the U.S. with a launch in 11 Neiman Marcus stores across the country, including locations in Boston, Dallas and Los Angeles.
The luxury department store now is offering pieces from the brand’s Muse and Biography collections. Biography is a line of necklaces, earrings and bracelets made in 18-karat gold vermeil with cord, fabric and semi-precious gemstones woven together, while Muse features 14-karat white, yellow and rose gold pieces with diamond pavé.
Astley Clarke jewelry at Neiman Marcus will range from $160 and $3,350 at retail.
Founded in 2006, Astley Clarke began as a multi-brand e-tailer in the United Kingdom, selling jewelry from companies including Carla Amorim and Gurhan. In 2009, Astley Clarke re-branded as its own fine jewelry business, which is now the primary focus of the website.
In addition to Neiman Marcus, Astley Clarke also is carried in Saks Fifth Avenue and Ylang23 in the U.S., and at Harrods, Selfridges, Liberty London and Astley Clarke boutiques in the U.K.
“For me it is about being able to offer customers the chance to shop some of Astley Clarke’s most iconic pieces whenever or wherever, online or offline, at their favorite retailers,” said Bec Astley Clarke, founder and chairman of the brand. “I hope that our customers will become more multi-channel, as we are doing as a brand.”
The jewelry company joins other British fine jewelry brands carving a space out in the American market; last week, London-based Annoushka marked its expansion into the U.S. with an exclusive launch with Saks Fifth Avenue.
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