Trends

Karl Lagerfeld Launching Bridal Jewelry Ad Campaign

TrendsSep 01, 2016

Karl Lagerfeld Launching Bridal Jewelry Ad Campaign

The advertising will support the jewelry line that Frederick Goldman is manufacturing for the iconic Chanel and Fendi designer.

An image from the bridal jewelry portion of Karl Lagerfeld’s fall 2016 “Love from Paris, Karl xx” advertising campaign

New York--Karl Lagerfeld is introducing his new range of baubles to U.S. consumers via an advertising campaign that he shot himself.

The campaign will appear in several consumer fashion and lifestyle publications including Vogue, Vanity Fair, Glamour and V Magazine. The campaign also will be promoted on these titles’ social media platforms.

The bridal jewelry campaign is a supplement to the fashion designer’s greater Karl Lagerfeld Paris campaign, which advertises his namesake line of ready-to-wear fashion and accessories that is stocked at Lord & Taylor and Dillard’s.

The campaign features models Joan Smalls and Hailey Baldwin.




The bridal fine jewelry advertising is a supplement to Karl Lagerfeld’s ready-to-wear campaign. Both campaigns are under the fall 2016 “Love from Paris, Karl xx” umbrella.

Both campaigns carry the same “Love from Paris, Karl xx” message and feature black-and-white imagery and iconic New York and Paris landmarks.

Frederick Goldman, the company that is behind Scott Kay, Art Carved Bridal, Keepsake, Goldman, and Diana and Triton, manufactures the Lagerfeld-branded bridal jewelry, officially launching the line earlier this year at JCK Las Vegas.

The Karl Lagerfeld bridal fine jewelry line will retail between $1,000 and $10,000 and will be available at select high-end independent retailers this fall.

The ad campaign is being promoted with a specific hashtag: #SayYesWithKarl.

Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

Recorded WebinarsMay 07, 2021
Watch: The Office Called, It Wants You Back

As more people prepare to return to work, two JVC attorneys discuss vaccines, health screenings, permanent remote work, and more.

Events & AwardsMay 07, 2021
Here’s the Latest on Health, Safety Measures for JCK Las Vegas

They include temperature screenings, a “no handshakes, no hugs” policy, and more.

CollectionsMay 07, 2021
Muzo Colombian Emeralds Debuts E-Commerce, New Collection

It’s the famed emerald miner’s first entirely shoppable website.

Brought to you by
How to Engage and Sell to Millennials

Millennials were once feared in the diamond industry, but now this younger generation has become today’s largest diamond buying demographic.

IndependentsMay 07, 2021
JA Promotes Fine Jewelry for Mother’s Day

The trade organization showcased members’ jewelry on more than 30 morning shows across the U.S.

Weekly QuizApr 29, 2021
This Week's Quiz
Test your knowledge of jewelry news from the week of May 3-7, 2021.
Take the Quiz
Policies & IssuesMay 06, 2021
US Economy Could See Fastest Growth Since the ‘80s

The National Retail Federation expects it to grow nearly 7 percent in 2021 as businesses reopen and consumer confidence continues to rise.

IndependentsMay 06, 2021
Harris Jewelry Closes All Locations

The jeweler will continue to operate online and via phone.

Brought to you by
A New Golden Age

Gold has had its share of ups and downs over the last 5 decades. Here’s why the metal is having another big comeback.

IndependentsMay 06, 2021
Boston Gets Its First Rolex Boutique Courtesy of Long’s Jewelers

It’s located in Long’s new boutique in the Back Bay neighborhood.

×