Meet the French Brand Launching in the US Market

TrendsJan 10, 2018

Meet the French Brand Launching in the US Market

Davidor mixes classical motifs with ultra-bright enamel.

Davidor is the luxurious French line that specializes in bright hues of hand-painted lacquer.

New York--Davidor Paris might be entirely crafted by hand in the City of Lights, but it has set its sights abroad.

The eponymous women’s and men’s jewelry brand from designer Davidor Gusky launched in Paris in 2015 after three years of design and product development.

Davidor has offerings for both women and men, and a palette of color options that fall on the more neutral end of the spectrum.
Now it’s expanding into the United States and the United Kingdom, connecting with its first retailers there: Material Good in New York City; Weston Jewelers in Weston, Florida; Betteridge in Vail, Colorado; and Frost of London in London.

Crafted by hand in 18-karat gold and platinum, Davidor focuses on classic jewelry styles painted in 16 eye-popping shades of enamel, from hot pink (May Rose) to canary yellow (Limoncello) to a more universally appealing black (Caviar).

The brand’s signature motif is an arch, inspired by French and Italian Neoclassical architecture. “(The arch) is literal and abstract, concrete and imaginative. It provides both support and a soul to the structure,” Gusky explained.

Pieces start at $600 and can go upwards of $300,000 for one-of-a-kind high jewelry pieces. The majority of items fall between $3,000 and $25,000.

“I wanted to create something that was timeless, easy for women and men to wear from day to night, and that had a sense of playfulness through the use of our unique lacquer colors and gemstones,” Gusky told National Jeweler.

The 29-year-old designer hails from a family of former fine gold jewelry manufacturers and was raised in Miami. He traveled to Paris frequently in his youth, and decided to launch his brand there because of the quality of fine jewelry production.

“I have chosen the arch as the emblematic symbol of Davidor, and it can be seen in all of our designs,” designer Davidor Gusky said.

“Because Paris is home to the great high jewelry maisons, I knew that, for the quality I wanted to achieve for Davidor, I needed to be in that city,” he explained. “In Paris, jewelry is still an art, and the craftsmen are respected like artists.”

Now, Gusky is splitting his time between Paris and New York as he focuses on expanding the brand internationally. His aim is to add 15 American retailers this year.

Davidor will maintain its Paris showroom and is “focusing on the U.S., U.K. and Middle East markets”
through a new e-commerce site,
Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

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