The Swiss watchmaker said the company’s plans to use a new version of the Hallmark crown on jewelry would confuse consumers.
Simon G. Jewelry is ‘Committed’ This Year
The jewelry brand has launched a year-long marketing initiative that includes an influencer campaign and social component.
Glendale, Calif.—Simon G. Jewelry is showing its customers its commitment to celebrating what’s important to them with the launch of an ad campaign this spring.
Through “Committed,” Simon G. said it’s expressing its commitment to quality, love, unity, kindness and more.
Designed to have a bold, modern aesthetic that “illustrates Simon G.’s pride in sophisticated style, high-design and unique brand positioning,” the campaign features fashion-forward videos and photographs.
It also will include an influencer campaign—in which the brand will partner with a variety of influencers in the fashion, beauty and design space and ask them to share something special to which they’re committed—and content on the Simon G. Jewelry website and social media platforms.
The direction of the campaign was spearheaded by creative director Amir Zia, who also has worked with the repositioning of such brands as David Yurman, Stuart Weitzman and, most recently, Ippolita and its campaign featuring Kendall Jenner.
“Through ‘Committed,’ I wanted to embrace the passion and creativity behind Simon G. Jewelry and showcase a fresh take on the brand that hasn’t been exposed,” he said.
The first images appeared in the April issue of Marie Claire. They also appear in the May issue and will show up in a few more throughout the remainder of the year.
The campaign will run for a year and is available for retail partners to use.
“My father established Simon G. Jewelry as a leader in the industry, widely known for its timeless, exceptional jewelry,” CEO Zaven Ghanimian said. “It’s important to me that we build upon that foundation by continuing to evolve, break the mold and remain leaders in our industry. We’re proud to share this campaign with our dedicated customers, retailers and peers.”
The Latest
The executive talked about the importance of self-purchasers and how fuel cell electric vehicles are going to fuel demand for platinum.
The Indian jeweler’s new store in Naperville, Illinois marks its 350th location, part of its ongoing global expansion plans.
Tradeshow risks are real. Get tips to protect yourself before, during and after and gain safety and security awareness for your business.
It will award a graduating high school student with about $10,000 toward a GIA diploma and an internship with the Seattle-based jeweler.
Wheat Ridge, Colorado police took a 50-year-old man into custody Wednesday following a two-month search.
PGI partnered with four new and seven returning designers for its annual platinum capsule collection.
Meet Ben Claus—grand prize winner of For the Love of Jewelers 2023 Fall Design Challenge.
Nicolosi, president and CEO of The Kingswood Company, previously sat on WJA’s board from 2011 to 2018.
Karina Brez’s race-ready piece is a sophisticated nod to the horse-rider relationship.
The men are allegedly responsible for stealing millions in jewelry and other valuables in 43 burglaries in 25 towns across Massachusetts.
“Horizon” invites individuals to explore the limitless possibilities that lie ahead, said the brand.
The jeweler credits its recent “Be Love” campaign and ongoing brand revamp for its 17 percent jump in sales.
The co-founder of Lewis Jewelers was also the longtime mayor of the city of Moore.
Elvis Presley gifted this circa 1967 gold and diamond watch to Dodie Marshall, his co-star in “Easy Come, Easy Go.”
Concerns about rising prices, politics, and global conflicts continue to dampen consumer outlook.
Jacqui Larsson joins Opsydia with nearly two decades of experience in the industry.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The “Tiffany Céleste” collection reimagines designer Jean Schlumberger’s interpretations of the universe.
The brand also created a 100-carat lab-grown diamond necklace in honor of its centennial.
Tim Schlick has been promoted from his previous position as COO.
It’s the second year for the event, slated to take place in October in Toronto.
Supplier Spotlight Sponsored by GIA
Sales will be paused while the relocation takes place over the next few months.
“SIS x MISA Denim and Diamonds” is a collaboration between the designer and celebrity stylist Misa Hylton.
The retailer is moving to a newly designed space in the same shopping center.