Trends

David Webb Enlists Juergen Teller for New Campaign

TrendsAug 23, 2018

David Webb Enlists Juergen Teller for New Campaign

“Everyday Revelry” is geared toward women of all ages who buy jewelry for themselves.

Juergen Teller lensed multiple generations of women for the new David Webb campaign. Pictured are models and mother-daughter duo Anna and Pat Cleveland.

New York—To capture the essence of its iconic jewels, David Webb has enlisted one of the world’s most renowned photographers.

German fine art photographer Juergen Teller first began blurring the boundaries of art and fashion when Marc Jacobs recruited him to shoot his campaign imagery in the 1990s. The two ended up collaborating for more than a decade.

Now, Teller has lent his signature style—unforgivingly stark and blown out through the use of flash—to David Webb’s fall/winter campaign.

Set to appear in print books like the September issues of Departures and T: The New York Times Style Magazine, the “Everyday Revelry” captures influential women of different generations at a family dinner party.

Model Pat Cleveland, who rose to fame in the 1970s, stars alongside daughter Anna, a current familiar face in the modeling scene. The elder Cleveland was once shot by Irving Penn for a 1972 issue of Vogue wearing David Webb Jewels, a reminder of the brand’s legacy and timelessness.

Nina and Chiara Clemente, daughters of Italian artist Francesco Clemente and a chef and a filmmaker in their own right, also star in the campaign, with their young daughters making an appearance alongside them.

“David Webb celebrated the female empowerment movements of the ‘60s and ‘70s; women often wore David Webb to express and celebrate that sense of power and personal freedom,” said Mark Emanuel, co-owner of David Webb and part of the team that bought and relaunched the jewelry brand.


Here, Nina Clemente is pictured alongside her daughter.  
He said Webb’s designs retain their modernity today, appealing to female customer who buys her own jewelry.

Stephen Niedzwiecki, the co-founder and chief creative officer of Yard NYC, the agency that produced Everyday Revelry, said: “We knew we wanted a cast who epitomize the David Webb woman: willing to break with conventions of how and when to wear fine jewelry, reveling in the joy of living—proving presence and attitude is captivating at every age.

“But as we dove further into this iconic brand, we heard again and again that David Webb jewelry is passed down from grandmother to mother to daughter. So as we worked to redefine what David Webb means for today’s modern woman, that ‘intergenerational celebration’ became an integral part of the story.”

The lighthearted, irreverent atmosphere embodied by Teller’s candid style of photography exemplifies David Webb’s philosophy that fine jewelry should never be treated too preciously

despite its preciousness; it should be worn rather than stored in the vault.

Featured in the campaign are a variety of classic Webb motifs, from hammered gold pieces to carved jade and rock crystal to bold cocktail rings.

In addition to print, Everyday Revelry will also appear across David Webb’s digital platforms.
Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

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