Trends

Kwiat Features Oncologist, Philanthropist in New Campaign

TrendsOct 18, 2018

Kwiat Features Oncologist, Philanthropist in New Campaign

Called “Brilliant Creators,” it marks the first time Kwiat has used models in an ad campaign in its 111-year history.

Renowned Putnam & Putnam florists Darroch and Michael Putnam are two of the “brilliant creators” showing Kwiat jewels in a modern light in the brand’s new holiday campaign.

New York—For Kwiat’s first on-model campaign in its 111-year history, the jewelry brand chose to highlight extraordinary individuals.

“Brilliant Creators,” which launches today on Kwiat’s website and social media platforms, features a diverse group of young leaders making an impact in their respective fields, from philanthropy to art, fashion, science and entrepreneurship.

The campaign, which also fronts Kwiat’s annual “Diamond Book” holiday catalog, shows individuals such as Georgie Badiel, former Miss Africa and leader of her eponymous foundation bringing clean drinking water to West Africa; world-renowned Putnam & Putnam florists Darroch and Michael Putnam; and Dr. Elizabeth Comen, an oncologist and breast cancer researcher at New York’s Memorial Sloan Kettering Hospital.

All are pictured in Kwiat’s Essentials collection.


Georgie Badiel of the Georgie Badiel Foundation, which works to bring clean drinking water to West Africa

By showcasing the range of classic diamond staple pieces, from stud earrings to tennis bracelets in platinum and 18-karat white gold, on modern-day trailblazers, “Brilliant Creators” highlights the jewelry’s timeless elegance.

CEO Greg Kwiat remarked in a press release, “Creativity and excellence are central to Kwiat, both as a brand and as a family. This campaign celebrates those values and the extraordinary people who exemplify them.”

A spokesperson for Kwiat said the brand plans to continue its “Brilliant Creators” campaign annually, focusing on a different group of trailblazers each year.

The other “brilliant creators” featured are: Ashley Stark Kenner, creative director and influencer; Melissa Andre, creative director of Melissa Andre Design; musician, singer and songwriter Rachel Brown; Sarah Lee and Christine Chang, co-CEOs and founders, Glow Recipe; Iman Obou, founder and CEO of Swaay Media; Nell Rebowe, model and neuroscientist; Noa Santos, the founder and CEO of Homepolish; Roxy Te, founder of Society Social; and Nicole Wegman of Ring Concierge fame.
Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

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