Trends

For Royal Chain, 2020 is All About Gold

TrendsJan 28, 2020

For Royal Chain, 2020 is All About Gold

The jewelry manufacturer has released its spring 2020 collection, featuring new gold chains.

Pictured is Royal Chain’s new proprietary paper clip chain.

New York—Royal Chain’s first product releases in 2020 are all about bold gold.

The manufacturer’s spring 2020 collection was on display at two jewelry trade shows this month—the Continental Buying Group show in Atlanta and the Retail Jewelers Organization show in Houston.

In a press release, Royal Chain said gold performed well over the holiday season and would provide jewelers a boost for Valentine’s Day and Mother’s Day.

Noteworthy in the new offerings is the company’s proprietary paperclip chain, available in a variety of lengths and materials, and which it predicts will become a 2020 best-seller.


Royal Chain gold pendants and stud earrings
Royal Chain also introduced a “mirrored” chain, vintage-inspired styles and a southwest-themed assortment.

Pricing for karat gold pieces begins at $95 retail, and for silver, $30 retail.

Orders may be placed on Royal Chain’s website or by calling (800) 622-0960.

Royal Chain operates out of New York City’s Diamond District. The third-generation family-owned business owns Phillip Gavriel, which showed a new collection this month at VIcenzaoro.

Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

AuctionsApr 16, 2021
Try On This Diamond and Pearl Tiara Before It Heads to Auction

Sotheby’s created an Instagram filter for the crown, estimated to sell for up to $1.5 million.

SurveysApr 16, 2021
March Retail Sales Surge

Another round of stimulus checks helped to bolster last month’s retail sales.

CollectionsApr 16, 2021
Supplier Kim International Revives its Catalog

It showcases 2021 and 2022 styles, with most ready to ship from Dallas, Texas.

Brought to you by
4 Reasons You Need This Program for Mother’s Day

Learn how to increase customer loyalty and revenue by making JM™ Care Plan a cornerstone of your business plan.

TechnologyApr 15, 2021
Blue Nile Hires Amazon, Timex Execs

The jewelry retailer named a new chief operating officer and senior vice president of supply chain.

Weekly QuizApr 16, 2021
This Week's Quiz
Test your knowledge of jewelry news from the week of April 12-16, 2021.
Take the Quiz
CollectionsApr 15, 2021
Check Out Stone and Strand’s First Bridal Collection

All six styles are priced under $2,000.

GradingApr 15, 2021
GCAL Introduces Its New Cut Grade Standard, 8X

Diamonds must receive a grade of “excellent” across eight criteria to be deemed an 8X.

Brought to you by
Evaluating Your Inventory For Success in 2021 

After months of pandemic-driven social distancing, restrictions and lock-downs, consumers will be excited to visit your store. Now is the time to ensure you have the right inventory on-hand to capitalize on that excitement!

GradingApr 15, 2021
GSI Expands With New Lab in Jaipur, India

The facility will take advantage of its location in the colored stone hub with a division dedicated to geographic origin and identification.

×